Brand Manager

Assistant Brand Manager

Consumer Engagement Lead

Brand Ambassador

Marketing Event Manager

Sr. Product Manager

State Head

Senior Vice President, Global Card Design & Innovation

Luxury Brand Specialist

On Trade Specialist

Job Role: <ul><li>The company has experienced marketing and promotion associates which will provide value added partnerships for principals and healthcare professionals.&nbsp;</li><li>IT has planned to provide a wider range and cost effective pharmaceutical; healthcare products to a broader population base in the countries we serve</li></ul> Responsibilities: <ul><li>To launch, promote, position &amp; market Brands</li><li>Develop Brand Strategies and Brand Plans</li><li>Ideation, development, and execution of marketing campaigns that includes medico marketing, digital, outdoor &amp; on-ground activations.</li><li>Execution, Monitoring and controlling all medical campaigns &amp; BTL initiatives for the assigned Medical Device.</li><li>Responsible for development of brand and campaign specific creative briefs to ensure relevant communication development.</li><li>Evaluation of new business opportunities &amp; New Products</li><li>Brand building, Medico-Marketing Strategy and Planning</li><li>Training and motivating Field Force</li><li>Tracking Competitor Strategy</li><li>Analyzing the competitor activity through field visits and secondary data source, Compilation of all brand and competitor related information.</li><li>Responsible for Effective use of budgeting Norms And other routine PMT work.</li></ul> Requirements: <ul><li>Doctor in any medical practice, Bio-Medical Engineering, B.Pharm, B.Tech. M. Pharm</li><li>Postgraduation: MMS or MBA in Marketing or Pharma Marketing</li><li>Academic requirement: First class in Final year of both degrees</li><li>Hard worker with good market knowledge</li><li>Who can work under pressure and can get work done in terms of desired sales figures from Product Specialist</li><li>Self-starter with Initiative and Result Oriented Leader</li><li>Positive Attitude</li><li>Good Communication &amp; Documentation skills</li><li>Good Analytical &amp; Interpersonal Skills</li><li>Committed &amp; Ambitious Person who would be ready to take challenging responsibilities</li></ul>

Role Description: <ul><li>Innovate with us as you develop your commercial marketing skills through delivering fully integrated commercial brand plans, working closely with the Trade Marketing, Insights &amp; Planning and Sales teams.</li><li>Grow with us as you get exposure to setting the brand agenda and plan ownership.</li><li>This is a great opportunity to take accountability for setting and delivering the NSV budget by placing the consumer / shopper at the center of our plans, which is important in developing and executing the right plans.</li></ul>&nbsp;Responsibilities: In your role as Assistant Brand Manager you will be part of our success by: <ul><li>Delivering NSV budget commitments for assigned brands.</li><li>Delivering the commercial strategy and execution for each assigned brand.</li><li>Identifying, diagnosing and solving brand-level performance issues.</li><li>Building local support plans with the Trade Marketing Team team that ensure we hit our brand and innovation objectives, adding the appropriate "local magic".</li><li>Providing necessary inputs to the S&amp;OP process for assigned brands.</li><li>Providing brand-level support to the category BU on innovation stage gates, media plans and brand check ins</li><li>Enabling and supporting the Sales teams to drive a winning agenda with distributors for the brands.</li></ul> Requirements: <ul><li>Leadership -- ability to influence across organizational boundaries.</li><li>Experience required -- brand activation experience; familiarity with the innovation process; brand development experience to ensure familiarity with brand equity tools, communications, media mix.</li><li>Marketing Mix Management -- Allocating resources to each element across the mix consistent with brand objectives and strategies, marketplace demands, and our client financial requirements.</li><li>Forecasting and Learning -- Disciplined approach to all activities that involves setting goals, predicting outcomes, tracking performance, and drawing on learnings for the future.</li><li>Bachelor’s degree in Business Management or equivalent.</li><li>Fluency in English.</li></ul> Preferable <ul><li>Experience working with the Food industry.&nbsp;</li><li>Fluency in Arabic is a plus.</li></ul>

Responsibilities: <ul><li>Lead and run overall B2C strategy and execution in a specified region to generate trial and positive word of mouth for the product portfolio.&nbsp;</li><li>This role is essential for new product launches, new brand introductions, and improving overall brand equity for existing brands.&nbsp;</li><li>Consumer engagement also supports the future launch of innovative products and aids in promoting engagement activities (trade shows, sports events, etc.).</li><li>Lead, manage, and develop the comprehensive B2C strategy in the specified region, leading all aspects of execution, operations, and budget management.&nbsp;</li><li>Collaborate with the B2B team to identify and complete suitable B2C engagement opportunities outside of traditional marketing areas.</li><li>Supervise and lead external consumer engagement agencies, as well as indirect agency headcount, full-time brand ambassadors, and part-time brand ambassadors for strategy execution.&nbsp;</li><li>Monitor, assess, and drive the performance of external agencies and brand ambassadors through important metrics and incentive plans.&nbsp;</li><li>Lead a team consisting of full-time and part-time members.</li><li>Lead and monitor contracted marketing outlets (contract negotiations, critical metric setting, tracking, etc.), ensuring the maintenance and development of strong partner relationships as a competitive advantage.&nbsp;</li><li>Continuously expand the contracted portfolio of outlets and identify potential new outlets to drive engagement, particularly in untapped areas.</li><li>Organize and implement adult-targeted events and campaigns, from start to finish (governance, budget proposal, agency collaboration, marketing outlet cooperation, brand ambassador coordination, etc.).</li><li>Design, develop, and monitor digital B2C platform initiatives to achieve a greater contact base for market research purposes and conduct surveys as needed.</li><li>Participate in and lead projects as directed, such as commercial launches, brand initiatives, and more.</li></ul> Requirements: <ul><li>College/University Degree in Business Administration, Marketing, Communication, or related discipline.</li><li>Minimum 5 to 10 years related experience in event management, marketing, music, nightlife would be required.</li><li>Experience with FMCG, tobacco industry would be preferred due to high regulations/restrictions</li><li>Good communication, interpersonal and presentation skills.&nbsp;</li><li>Ability to interact well with both internal and external parties, vendors, and trade partners daily.</li><li>Great time management and people leadership skills for both internal and external parties</li><li>Outside of the box thinking and commit to results</li><li>Excellent language skills in English, Cantonese, both written and verbal</li></ul>

Overview: <ul><li>Client is a major player in the Global Spirits/Liquor industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.&nbsp;</li><li>Headquartered in Milan, Italy, Client owns 18 plants worldwide and has its own distribution network in more than 20 countries.&nbsp;</li><li>The Group employs approximately 4,000 people.&nbsp;</li><li>Client operate directly in markets like China, Australia, and India and through partnerships in the likes of South Korea, Japan, Vietnam, Singapore, and Indonesia.&nbsp;</li><li>This Group has great ambitions in Asia, and India will play an instrumental role in expanding the Group’s business in this continent.</li></ul> Responsibilities: <ul><li>Working closely with the marketing team, support on premise and industry focused activation sessions and events</li><li>Ensures POS is 100% Brand Guideline compliant and 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels</li><li>Support in the development and execution of Consumer &amp; Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines</li><li>Work collaboratively with the Commercial team to ensure compiance to activation calendar objectives</li><li>Coordinate with the distributor for stock, execution and other requirements&nbsp;</li><li>Coordination with the local agency partners to execute activations</li><li>Capture Ad-hoc opportunities in the market and plug in our brands (E.g. concerts, parties, launches etc.)</li><li>Manage the POSM and deploy in the right outlets&nbsp;</li><li>Keep inventory of all POSM and procure all locally produced POSM&nbsp;</li><li>Raise “drinks” knowledge and capability within the local distributors and wholesaler network and educate employees on portfolio including product attributes, history and usage&nbsp;</li><li>Support the development of face to face training module development</li><li>Manage payments with distributor and other partners&nbsp;</li></ul> Requirements: <ul><li>Significant Liquor Industry experience essential, with strong On Premise focus 5 years +</li><li>Strong Leadership and coaching capability</li><li>Strong relationships in On Premise&nbsp;</li><li class="ql-align-justify">Sales experience highly regarded</li></ul>

Responsibilities: <ul><li>Lead and run overall B2C strategy and implementation to generate trial and positive word of mouth for the product portfolio. This role is essential for new product launches, new brand introductions, and improving overall brand equity for existing brands. Consumer engagement also supports the future launch of innovative products and aids in promoting engagement activities (trade shows, sports events, etc.).</li><li>Lead, manage, and develop the comprehensive B2C strategy, leading all aspects of design, implementation, and cost management. Collaborate with the Commercial &amp; Marketing team to identify and complete suitable B2C engagement opportunities outside of traditional marketing areas.</li><li>Lead external agencies to manage headcount (e.g., full-time brand ambassadors, and part-time brand ambassadors) for strategy deployment. Monitor, evaluate, and drive the performance of external agencies through important metrics and incentive plans.</li><li>Lead and monitor contracted marketing outlets (contract negotiations, critical metric setting, tracking, etc.), ensuring the maintenance and development of strong partner relationships as a competitive advantage. Continuously explore the business opportunity in contracted portfolio of outlets and identify potential new outlets to drive engagement, particularly in untapped areas.</li><li>Organize and implement events and campaigns, from end-to-end implementation (governance, budget proposal, collaboration, agency management, etc.).</li><li>Design, develop, and transform digital B2C platform initiatives to achieve a greater contact base for market research purposes and conduct surveys as needed.</li><li>Participate in and lead projects as directed, such as commercial launches, brand initiatives, and more.</li></ul> Requirements: <ul><li>College/University Degree in Business Administration, Marketing, Communication, or related discipline.</li><li>Minimum 5 to 10 years related experience in event management, marketing, music, nightlife would be required.</li><li>Experience with FMCG would be preferred</li><li>Good communication, interpersonal and presentation skills. Ability to interact well with both internal and external parties, vendors, and trade partners daily.</li><li>Great time management and people leadership skills for both internal and external parties</li><li>Outside of the box thinking and commit to results</li><li>Excellent language skills in English, Cantonese, both written and verbal</li></ul>

Responsibilities : <ul><li>Collect and analyse consumer and market insights and competition strategies to make recommendations to management</li><li>Implement new launches, maintain growth in pillar products and animate core catalogue</li><li>Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences</li><li>Adapt communication material (imagery, digital, point of sale)</li><li>Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines</li><li>Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)</li><li>Manage PPP budget and ensure sales forecast accuracy</li><li>Effectively prepare clear messages for senior management</li><li>Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand</li><li>Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)</li><li>Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan</li></ul> Requirements : <ul><li>At least 7 years’ experience needed</li><li>Young, digitally savvy, agility &amp; flexibility</li><li>Keen to learn and start an E-Commerce career</li><li>E-Commerce landscape &amp; Platform understanding</li><li>Strong Operational Digital Marketing profile capable of building detailed activity plans</li><li>Collaborative and able to work between Sales &amp; Mktg to build the right plan</li><li>Brand &amp; consumer Journey understanding</li></ul>

Responsibilities: <ul><li>Responsible for the overall Commercial and Finance metrics for the state</li><li>FY volume delivery, availability targets, customer marketing planning &amp; execution, budget management, monthly reports &amp; review meetings.&nbsp;&nbsp;</li><li>Manage the overall distributor relationship and work seamlessly with the distributor team to deliver the India business plans for the imported &amp; domestic brands.&nbsp;&nbsp;</li><li>Build &amp; maintain relationships with trade (on trade – retail), key accounts (outlet owners , managers bar staff , operations) key influencers &amp; decision makers to help deliver our business &amp; marketing agenda.&nbsp;&nbsp;</li></ul> KPIs:&nbsp; <ul><li>Lead the Key Accounts + Customer Marketing strategy &amp; execution for Goa “Estimated 100 Outlets”</li><li>Trend Leading Accounts in on trade &amp; retail which deliver both image &amp; volume for our portfolio&nbsp;</li><li>Number &amp; List of Outlets to be shared city&nbsp;</li><li>P&amp;L of the Goa Key Accounts</li><li>Investment strategy / outlet level plan for must have outlets (sell in schemes, sell out plans, contracts etc.)&nbsp;&nbsp;</li><li>Outlet priority basis outlet business opportunity &amp; budget availability.&nbsp;&nbsp;</li></ul> Volume Delivery: <ul><li>Outlet industry view for volume &amp; market share planning&nbsp;&nbsp;</li><li>Understanding of outlet business (consumer / occasions) to plan relevant brand lead&nbsp;</li><li>Must have accounts &amp; good to have accounts: Define , lead &amp; execute the ‘Listing Target’ by brand</li><li>Menu listing (Correct Pricing, Signature Serves, Customized Menus, Cocktail Pages)</li><li>Back bar placement / shelf facings&nbsp;&nbsp;&nbsp;</li></ul> Relationships: <ul><li>Hotels: Banquets, Restaurant, Bar to tap all opportunities&nbsp;</li><li>Stand Alone: Owners, Managers, Bar Staff</li><li>Retail: Owner, Key Salesperson&nbsp;&nbsp;</li><li>Training Agenda (Bar Staff &amp; Key Counter Ambassadors in Retail)&nbsp;</li><li>Build an ecosystem of trade influencers in Goa, build relationships &amp; create a sense of passion for our brands within the trade community&nbsp;&nbsp;</li><li>Training Target (FY list of outlets, number of staffs, calendar)</li><li>Incentive planning &amp; deployment&nbsp;&nbsp;</li><li>End to end execution of the training modules supported by the local training agency&nbsp;&nbsp;</li><li>Toolkits will be provided by head office&nbsp;&nbsp;</li><li>Customer Marketing initiatives for Key Accounts&nbsp;&nbsp;</li><li>POSM Planning &amp; Execution</li><li>Planning, Deployment &amp; Maintenance of available brand assets in relevant on/off trade outlets</li><li>Customize visibility initiatives for outlets&nbsp;</li><li>Explore opportunities in image outlets in both on &amp; off trade</li><li>Brand walls, wall bays , shelf in shelf , festive gandolas etc&nbsp;</li><li>Scale , Budget , Design toolkits will be shared by HO&nbsp;&nbsp;</li><li>Activations&nbsp;</li><li>Planning &amp; deployment of the brand activation calendar shared by head office&nbsp;&nbsp;</li><li>Customize &amp; implement bespoke activations in select outlets (as per brand guidelines)&nbsp;</li><li>Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father’s Day, Valentines, Whisky Appreciations, etc&nbsp;&nbsp;</li><li>Plan relevant outlets for GWP deployment – Track outcome as per set KPIs&nbsp;&nbsp;</li><li>M&amp;E of all activities, share learnings &amp; insights for future planning&nbsp;&nbsp;</li><li>Explore brand experiences, sponsorship opportunities for trials &amp; awareness – Outlet owners, influencers in the field of F&amp;B, fashion &amp; lifestyle, other relevant areas as per our brand positioning .&nbsp;</li><li>Develop new customer contacts consisting of decision makers and business influencers for the Company’s various product and service offerings – new launches, competition tie ups etc&nbsp;</li><li>Design and deliver customised presentations to outlets &amp; event partners (Wedding planners, MICE planners, Chefs etc ) to expand on the benefits of the company’s service and product offerings e.g. Aperol Bars at day events ( Mehndi’s @ Weddings ) , Cocktail Bars @ Corporate events – “WIN Business opportunities with creative &amp; experiential thinking”&nbsp;</li><li>Actively follow-up on proposals, to ensure customer satisfaction/clarity of all deliverables of the Company’s offering and timely closure of partnership.&nbsp;&nbsp;</li><li>Secure &amp; help others secure orders to ensure achievement of both personal and regional business plan targets.</li><li>Lead the key account sales - including full control of the sales process (stock management, outlet identification, proposal development, writing and delivery, project costing, closing and contract negotiations).</li><li>Undertake special assignments from time to time as guided to develop business plans for new products and markets e.g launch of new brand, sku , category</li><li>Drive innovative, creative and compelling proposals that represent best company and industry practice.</li><li>Promote the Company’s products and services to market segments whose requirements match the benefits of the Company’s offering e.g. Corporate gifting packs during Diwali, X’Mas , Weddings etc&nbsp;&nbsp;</li></ul> Requirements: <ul><li>Minimum 8 Years of experience in Spirit Industry</li><li>Team Management experience is preferable</li><li>Experience in managing Off Trade and On Trade Sales</li></ul>

Responsibilities: <ul><li>Develop integrated brand campaigns from inception to execution, including day to day management of multiple agencies and strategic oversight.&nbsp;</li><li>Develop consumer focused and insight driven briefs and lead integrated agency briefing sessions.</li><li>Drive successful integration of campaigns across all marketing channels/touchpoints, ensure message is effectively executed across multiple paid channels and properties.&nbsp;</li><li>Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration.</li><li>Manage legal and product review process for all brand creative while ensuring creative is clear, transparent and meaningful to consumers.</li><li>Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value.</li><li>Provide guidance to internal business partners in the development of marketing materials, including providing a point of view on messaging, as well as guidance on brand guidelines, imagery and ensuring consistency within branding system.</li><li>Partner with and leverage research team to understand consumer insights for brief development and learn from brand research as a way to consistently enhance campaigns.</li><li>Manage day-to-day relationships with our agencies and provide direction that is clear and based on concrete rationale.</li><li>Proactively solve issues to ensure consistently breakthrough, relevant, consumer-centric creative.</li><li>Take ownership over competitive insights for your products/services – ensure working team is aware of new campaigns and implications .</li><li>Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firms reputation and safeguarding, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.</li></ul> Requirements: <ul><li>10+ years of experience in branding, marketing or analytics and leading teams</li><li>MUST HAVE PRIOR KNOWLEDGE AND EXPERIENCE PERTAINING TO DIGITAL AS WELL AS PHYSICAL PLASTIC CREDIT CARDSv</li><li>Passionate about advertising and marketing and curious about new developments in the industry</li><li>Ideal candidates will be organized self-starters with deep knowledge and experience leading card design, overseeing production in a matrixed and global environment</li><li>Excellent leadership, interpersonal, written &amp; verbal communication and persuasion skills required</li><li>Ability to manage multiple workstreams concurrently</li><li>A can-do attitude with a solutions focused and agile approach is critical.</li></ul>

Responsibilities: <ul><li>Implement commercial and brand building strategies for the future of the super-premium &amp; above portfolio and takes personal accountability to build the sales.</li><li>Constantly follows the Rare/Super Deluxe competitive landscape and the evolution of new trends.</li><li>Rare Specialist to cater to 70 outlets and deliver Brand Experience, Training &amp; Mentoring, and Specialized selling.</li><li>Ensuring that Commercial Objectives for Rare Accounts, brand and customer KPIs (including: Sales,</li><li>Profitability, Market Share) are delivered for the entire Portfolio in the Rare Accounts.</li><li>Ensuring Executional KPIs (including: Share of displays, speed/quality of execution, positive customer feedback) are delivered.</li><li>Ensuring Availability, Menu Listing and Menu Pricing in the Rare Outlets.</li><li>Training &amp; Mentoring</li><li>Visibility /Activation Calendar/Execution/Brand Experience</li><li>Reporting to the Commercial Manager, you will be responsible for the following:</li><li>Work collaboratively with the Commercial Manager to ensure delivery of entire Portfolio volume &amp; brandavailability targets for the dedicated Rare Accounts.</li><li>Plan &amp; lead execution of customized consumer activations</li><li>Identify new marketing opportunities / partnerships with outlets.</li><li>Trade Inputs</li><li>Contribute with insights coming from brand ambassadors and their network (mainly on drink/consumption trends, service trends, etc)</li><li>Analyze market / competitor trends and activities</li><li>Build trade relations and network with decision makers of the outlet.</li></ul> Requirements: <ul><li>An experienced, passionate commercialization expert in luxury goods with</li><li>Proven track record in high end Luxury with strong years of relevant experience</li><li>Strong commercial and financial acumen</li><li>A good network and understanding/affinity with the luxury market</li><li>Strong relationship building capabilities, resilience, collaboration and ability to influence across senior levels in the organisation</li></ul>

Overview: <ul><li>Client is a major player in the Global Spirits/Liquor industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.&nbsp;</li><li>Headquartered in Milan, Italy, Client owns 18 plants worldwide and has its own distribution network in more than 20 countries.&nbsp;</li><li>The Group employs approximately 4,000 people.&nbsp;</li><li>Client operate directly in markets like China, Australia, and India and through partnerships in the likes of South Korea, Japan, Vietnam, Singapore, and Indonesia.&nbsp;</li><li>This Group has great ambitions in Asia, and India will play an instrumental role in expanding the Group’s business in this continent.</li></ul> Responsibilities: <ul><li>Work collaboratively with the Commercial Manager to ensure&nbsp;</li><li>Delivery of sales volume &amp; brand availability targets for the dedicated outlets&nbsp;</li><li>Compliance to activation calendar objectives</li><li>Plan &amp; lead execution of consumer activations, deployment of point of sale elements , displays consistent with brand toolkits.</li><li>Train bartenders and outlets owners on the portfolio and perfect serves.&nbsp;</li><li>In addition build bar staff relations and a community.&nbsp;</li><li>Develop and facilitate the brand - storytelling content with &amp; for the bartenders in collaboration with marketing team &amp; bar staff&nbsp;</li><li>Identify new marketing opportunities / partnerships with outlets &amp; third spaces .</li><li>Trade Inputs</li><li>Contribute with insights coming from brand ambassadors and their network (mainly on drink/consumption trends, service trends, etc)</li><li>Analyze market / competitor trends and activities&nbsp;</li><li>Be aware of new outlet openings to get the first mover advantage&nbsp;</li><li>Build trade relations and network with decision makers of the outlet&nbsp;</li></ul> Requirements: <ul><li>Self-motivator</li><li>Liquor Industry experience of 4-6 yrs</li><li>Strong relationships in On Premise and the Bartender community</li><li>Knowledge of the on-premise activaiton planning/ management/ operation&nbsp;</li><li>Ability to convey passion for our brands</li><li>Ability to network and build strong relationships&nbsp;</li><li class="ql-align-justify">Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li></ul>

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134 brand marketing Jobs found

Brand Manager

Assistant Brand Manager

Consumer Engagement Lead

Brand Ambassador

Marketing Event Manager

Sr. Product Manager

State Head

Senior Vice President, Global Card Design & Innovation

Luxury Brand Specialist

On Trade Specialist

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Skills

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134 brand marketing Jobs found

Brand Manager

Assistant Brand Manager

Consumer Engagement Lead

Brand Ambassador

Marketing Event Manager

Sr. Product Manager

State Head

Senior Vice President, Global Card Design & Innovation

Luxury Brand Specialist

On Trade Specialist

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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WhiteCrow is on a mission to connect companies with the best talent across the globe.