Brand Manager Brown Spirits

Assistant Customer & Channel Marketing Manager

Brand Manager - DTC

Brand Manager

Brand & Digital Activation

Sr. Product Manager

Trade Marketing Lead

Retail & Education Manager - Fragrance

Category Manager 

Responsibilities: <ul><li>Contributes to the development of local strategies consistently with global brand guidelines, ensuring full alignment with category head&nbsp;</li><li>Lead &amp; contribute to yearly joint business planning from brand to achieve set objectives on the brand&nbsp;&nbsp;</li><li>Extend the regions within India into a robust market brand plan, collaborating with your local Customer Marketing &amp; Advocacy to deliver maximum impact in-market and deliver annual Brand financial and commercial targets (revenue, profitability, share, equity)&nbsp;</li><li>Manage A&amp;P budget for the brand/brands of Whisky&nbsp;</li><li>Lead the in-market delivery of all consumer-facing brand activities and partner with Customer Marketing on all trade-facing activities with executional excellence</li><li>Lead localization of brand communications plan, including local planning &amp; buying of media with agency partner</li><li>Measure and evaluate the performance of all Brand activities in your market to optimise A&amp;P spends</li><li>Ensure that all brand assets developed in the market adhere to Global Brand guidelines and local social responsibility policies and regulations&nbsp;</li></ul> Requirements: <ul><li>At least 6 years of marketing experience in a brand driven multinational</li><li>Solid experience within the India market is a must</li><li>Brand management experience preferably with FMCG / luxury background. Drinks and Lifestyle Category experience is an advantage&nbsp;</li></ul>

Responsibilities: <ul><li>Handle overall execution of brand activation calendar and support CCM project planning centrally</li><li>Customize &amp; implement bespoke programs to help drive depletion across brands</li><li>Drive activations for specific channel segmentation for on-trade basis defined guidelines</li><li>Ensure that merchandise standards are adhered to for best in class execution of all BTL activations</li><li>Create an on-trade scorecard to build a strong M&amp;E leg to all activations&nbsp;</li><li>Create a vendor pool to have efficient external working to support CCM Function Agenda nationally</li><li>Ensure POSM, compliant with the Brand Guidelines, is available in sufficient quantities to achieve visibility objectives in all relevant outlets, as per the annual aligned plan&nbsp;</li><li>Support in the development and execution of Consumer &amp; Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations</li><li>Customize barware and visibility initiatives for outlets&nbsp;</li><li>Incentive planning &amp; deployment to drive recommendation&nbsp;&nbsp;</li></ul> Requirements: <ul><li>Proven track record of working in trade/brand marketing (2-6 yrs).</li><li>Post Graduation Degree with marketing specialization</li><li>Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships&nbsp;</li><li>Experience in handling large scale national marketing programs</li><li>Demostated ability to work within cross functional teams</li><li>Experience managing large cross functional commercial projects desirable</li><li>Experience in liquor/beverage industry preferable, not critical</li><li>Ability to network and build strong relationships&nbsp;</li></ul>

Responsibilities: <ul><li>The Brand Manager will be managing a portfolio of DTC consumer health products. Key responsibility includes developing annual brand marketing plan and launch plan in line with strategy, budget and targets of company.</li><li>Lead the development of launch plans and tactics, engaging in activities such as Brand Strategy, Strategic/Operational Planning and Execution.&nbsp;</li><li>This position covers the Philippine market.&nbsp;</li><li>The Product Manager will work collaboratively with cross-functional teams both internally and externally - sales, finance, supply chain and third-party agency partners.</li></ul> Major activities: <ul><li>Lead in go to market strategy, launch execution, activation, advertising and promotion for deployment of Brand Marketing Plan.</li><li>Drive the brand by working cross functionally and tracking development of all product initiatives to ensure timely launch of NPD within objectives and timeline.</li><li>Provide monthly analysis and findings with plan of actions using market share and available data.</li><li>Responsible in managing brand budget. Monitor and control A&amp;P expenditure within budget allocations.</li><li>Lead on-going analysis and review of new products, category, market trends, promotional programs and competitive information as part of a situation assessment on brand performance and product pipelining.</li><li>Involved in the S&amp;OP process, which involves monthly inventory sales forecast and monitoring as well as the interface between supplier and partners.</li><li>Knowledgeable in product lifecycle management</li><li>Familiar with digital and social media platforms.</li><li>Familiar and comply to advertisement compliance for healthcare products</li><li>Familiar with business to business (corporate) marketing</li></ul> Requirements: <ul><li>Degree in Business/Marketing preferred.</li><li>Good understanding of the latest marketing trends and techniques.</li><li>Understand consumer sales journey and familiar with social media platforms.</li><li>Good analytical skills, evaluate data and provide insights to improve sales.</li><li>Min 5 years of brand management and trade marketing experience from Consumer Health/FMCG products.</li><li>Customer focused with strong interpersonal skills and able to illustrate agility to work and manage cross-functional teams.&nbsp;</li><li>Able to demonstrate new pilots in the areas of digital and analytics</li><li>Detail oriented and having the ability to actively listen.</li><li>Solid communication skills including presentation, verbal and written abilities. Shortlisted candidates are required to do a business case project.</li><li>Strategically focused, results oriented with strong problem-solving skills</li></ul>

Responsibilities: <ul><li>Develop, adapt, and refine strategic direction for the category &amp; brand, grounded in consumer and customer insights.</li><li>Drive product planning, activation, advertising, and promotion for deployment of Brand Marketing Plan.</li><li>Drive the development of annual plans, focused on 1 to 3-year growth plans by identifying whitespace opportunity while demonstrating leadership of brand centric cross functional teams.</li><li>Set out Selling Story for new product &amp; campaign based on insight.</li><li>Responsible for managing overall category &amp; brand budget and accountable for delivery of annual P&amp;L.</li><li>Monthly tracking on Key brand Metrics Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity.</li><li>Actively recommend solutions and implement improvements to meet annual targets.</li><li>Responsible for launch management, building launch plans, customer sell-in and and potential legal &amp; regulatory issues</li><li>Responsible for assigned new product launch assessment and deployment in local market.</li><li>Responsible for existing business compliance and continuation in the scope of product marketing &amp; brand building&nbsp;</li><li>Manage (influence, drive, monitor) &amp; Builds productive and collaborative working relationship Marketing, Sales, Food Service, R&amp;D, S&amp;OP, Finance and others to manage brand’s day to day operations, and external partners and agencies.</li></ul> Requirements: <ul><li>Bachelor’s Degree minimum, master’s degree would be a plus.</li><li>5 or more years of experience in brand/product management/marketing (FMCG) or start up, experience in Distributor Model will be a plus.</li></ul>

Responsibilities: <ul><li>Oversee the overall Brand follow up and consolidation in close collaboration with Marketing Manager.</li><li>Help prepare and coordinate key Zone and Budget presentations.</li><li>Help prepare and coordinate Retailer and Distributor presentations.</li><li>Oversee transversal cross axe brand animations or projects such as Ramadan , LL Animations…</li><li>Assist the Marketing Manager with the Budget preparation by having gathered knowledge in the necessary Brand meetings in Paris (Committee Europe/ Worldwide meetings).</li><li>Coach and help grow the Product Brand Managers – helping upskilling, prioritization and operational excellence. Be responsible for introduction of new comers.</li><li>Coach the team intern and act as a mentor.</li><li>Represent Marketing Manager in key meetings or in urgent situations when he/ or she is unavailable.</li></ul> Requirements: <ul><li>5+ years of experience in retail (preferably beauty industry) and digital transformation.</li><li>Delivered brand and category growth for premium and luxury brands – in dynamic market conditions.</li><li>Worked regionally in Marketing related roles.</li><li>Worked in developing and developed markets and in modern and traditional retail environments.</li><li>Strong negotiation skills.</li></ul>

Responsibilities: <ul><li>Development and implementation of omnichannel communication campaigns under consideration of the strategic brand alignment.</li><li>Further development and activation of our digital channels e. g. e-commerce, CRM and Club/Loyalty</li><li>Support in the development of business cases and elaboration of a long-term communication strategy with the objectives of customer acquisition and customer retention.</li><li>Creation of reports and analysis of the campaigns carried out on KPIs and learnings with the aim of performance optimization.</li><li>Ensuring a unified brand presence across all communication channels in line with the global brand CI.</li><li>Close collaboration with creative agencies for the development and elaboration of brand campaigns and activation measures.</li><li>Project management.</li><li>Close interface and stakeholder management with all commercial departments as well as our client.</li></ul> Requirements: <ul><li>Degree in Business Administration, Marketing, Digital or similar.</li><li>Min. 2-3 years of professional experience in the areas of brand management, marketing or digital.</li><li>Strong customer orientation and conceptual thinking.</li><li>Good understanding and fine sense of design and brand management.</li><li>IT skills (MS Office tools, especially Excel and PowerPoint).</li><li>Holistic and strategic thinking, as well as analytical skills.</li><li>“Hands-on mentality and “Consumer-Centric-Mindset”</li><li>Strong skills in project management and safe handling of external partners &amp; internal stakeholders</li><li>Empathy, high interpersonal competence, and self-motivation.</li><li>Negotiation-proof German &amp; English spoken and written.</li></ul>

Responsibilities : <ul><li>Collect and analyse consumer and market insights and competition strategies to make recommendations to management</li><li>Implement new launches, maintain growth in pillar products and animate core catalogue</li><li>Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences</li><li>Adapt communication material (imagery, digital, point of sale)</li><li>Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines</li><li>Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)</li><li>Manage PPP budget and ensure sales forecast accuracy</li><li>Effectively prepare clear messages for senior management</li><li>Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand</li><li>Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)</li><li>Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan</li></ul> Requirements : <ul><li>At least 7 years’ experience needed</li><li>Young, digitally savvy, agility &amp; flexibility</li><li>Keen to learn and start an E-Commerce career</li><li>E-Commerce landscape &amp; Platform understanding</li><li>Strong Operational Digital Marketing profile capable of building detailed activity plans</li><li>Collaborative and able to work between Sales &amp; Mktg to build the right plan</li><li>Brand &amp; consumer Journey understanding</li></ul>

Responsibilities: Brand Building Strategy for relevant channel:&nbsp; <ul><li>Develop and execute brand building strategies for smoke-free product categories, including IQOS (heated tobacco product), ZYN (nicotine pouches), and VEEV (vaping products). This includes creating awareness, driving volume, and fostering engagement among target consumers and driving retention across our trade partners.&nbsp;</li><li>Increase IQOS brand awareness nationally amongst adult smokers.&nbsp;</li><li>Achieve incremental increases in product adoption and market share within the smoke-free product categories as per category plans by year end as part of trade marketing communications.&nbsp;&nbsp;</li></ul> Channel ownership:&nbsp; <ul><li>Manage marketing activities across multiple channels, including key accounts, general trade, and the vape channel.&nbsp;&nbsp;</li><li>Develop channel-specific marketing plans and ensure effective implementation to maximize brand visibility and sales, through visiting the channel at least once a month, ensure the plans align with current opportunities.&nbsp;&nbsp;</li><li>Become the channel expert/go to person for your respective channel(s).&nbsp;&nbsp;</li><li>Ownership of account and JBPs plans.</li><li>Increase sales volume through your channel through agreed KPIs set per account and as per Joint Business Plans in collaboration with relevant commercial function.&nbsp;&nbsp;</li><li>Trade Marketing Strategy development across channels both online and offline; including direct interaction with channel to agree on annualised Joint Marketing and Activation Plans; work closely with brand teams to ensure timely and impactful execution.&nbsp;</li></ul> Campaign development &amp; deployment:&nbsp; <ul><li>Manage the creation &amp; deployment of agreed campaigns and activities across channels as per the annual joint business plans and campaign planner. Ensure all materials and toolkits are developed, prototyped, tested, and deployed on time and in full readiness for implementation. Follow up with key stakeholders to fully evaluate, taking onboard learnings and feedback to optimize future campaigns and activities across channels.&nbsp;&nbsp;</li><li>Develop and deploy activities for multiple categories (including, Heated tobacco products, Nicotine pouches &amp; Vaping products) that will be used to capitalise upon several business drivers, ranging from building distribution across targeted channels, to increasing trade partners understanding of our portfolio of brands.&nbsp;&nbsp;</li></ul> Key deliverables include:&nbsp;&nbsp; <ul><li>Distribution campaigns across TEREA, ZYN &amp; VEEV across omni-channels&nbsp;</li><li>Building &amp; deploying campaigns to drive ILUMA, TEREA, ZYN &amp; VEEV volume through 3rd party customer digital platforms.&nbsp;</li><li>Proactive planning and creation of toolkits for field teams to use as per the brand activity calendar across categories and channels.&nbsp;&nbsp;</li><li>Roll out of all tactical communication for use across short term activities, this includes all TPOSM kits from artwork, testing to final production.&nbsp;&nbsp;</li><li>Deployment of activities across channels in line with category plans and accounts available touchpoints. This will include the production &amp; supply of materials to each key account on time and in full.&nbsp;&nbsp;</li><li>Management of digital engagement content calendars for multiple touchpoints across own and customer platforms.</li><li>Technical understanding and experience of working with POS solutions ranging from digital media to POS fixtures.</li><li>Management of the maintenance of PML POS solutions in market through centralised databases.</li></ul> Marketing Collateral and POS Materials:&nbsp; <ul><li>Collaborate with category teams and agencies to develop marketing collateral, point-of-sale (POS) materials, trade promotions, and other brand assets. Ensure consistent messaging and visual identity across all marketing materials.&nbsp;</li><li>Supplier Management, cultivate relationships with key partners and negotiate commercial opportunities. Manage existing 3rd party contractual agreements in line with procurement processes.</li></ul> Budget Management:&nbsp; <ul><li>Develop and manage marketing budgets for trade marketing initiatives.&nbsp;</li><li>Monitor spending, track ROI, and optimize budget allocation to achieve marketing objectives effectively.&nbsp;</li></ul> Cross-functional Collaboration:&nbsp; <ul><li>Collaborate closely with commercial teams, category managers, and other stakeholders to align marketing strategies with brand objectives.&nbsp;</li><li>Provide guidance and support to ensure effective execution of trade marketing initiatives.&nbsp;</li></ul> Performance Tracking and Reporting:&nbsp; <ul><li>Establish key performance indicators (KPIs) and metrics to measure the success of trade marketing activities.&nbsp;</li><li>Regularly track and analyse performance data, prepare comprehensive reports, and present findings to stakeholders.</li><li>Analyze market trends, consumer insights and competitor activities to identify growth opportunities.</li></ul> Compliance and Regulatory Requirements:&nbsp; <ul><li>Stay updated on relevant regulations, policies, and industry standards related to smoke-free product categories.&nbsp;</li><li>Ensure all marketing activities comply with legal &amp; EA guidelines and are passed through the CMR process.&nbsp;&nbsp;</li></ul> People Management: <ul><li>Responsible for the management and development of direct report(s)&nbsp;</li><li>Leadership of team objectives &amp; KPIs with action plans in place for tracking performance&nbsp;&nbsp;</li><li>Provide coaching and mentoring to direct reports through regular 121 meetings and ongoing regular feedback.&nbsp;</li><li>Conduct regular performance reviews in line with quarterly check points, providing constructive feedback on strengths and development areas.&nbsp;</li><li>Foster an environment of open communication, collaboration, and employee engagement.&nbsp;&nbsp;</li><li>Develop skills and competencies of team members through training programs and stretch assignments.&nbsp;&nbsp;</li><li>Guide direct reports through major projects and workflow changes, removing obstacles.&nbsp;&nbsp;</li></ul> Requirements: <ul><li>Experience of 8 + years in Trade marketing – UK key account – Senior people.</li><li>12months – 2 years in Key account experience.</li><li>Traditional key account experience – Technical skills, people management – managing 2 people</li><li>Day to trade manage commercial.</li><li>Campaign deployment, touch point, digital, merchandising – Retail trade, indirect trade</li><li>Prioritize, strategies, managing everyone expectation and stakeholder.</li><li>Key between business and Communication</li></ul>

Responsibilities:&nbsp; <ul><li>Establish strategic direction and drive the team to follow in an effective and simple framework for respective BU and regions</li><li>Define Training Strategy per Brand in Travel Retail Asia perimeter, adapt modules per countries based on specific needs in connection with commercial team</li><li>Monitor feedback, comprehend, and articulate impact of implemented training activities to the business</li><li>Elevate and transform education approach to cater to learners’ behaviour to maximize learning outcome while accelerating O+O learning landscape</li><li>Align internally (GM, Marketing and Commercial) and work closely with DMI for TR relevant training materials and service excellence activations (e.g. Service Menu) to cater elevated business needs in TR APAC</li><li>Lead companies Fragrance Captaincy education projects with cross-divisions retail</li><li>education teams to drive overall fragrance business and market share</li><li>Foster and lead Regional Fragrance Taskforce to better understand the market and consumer preferences and transform the learnings into Fragrance development plans to maximize business opportunities across APAC and Generic Fragrance Areas, while enabling peer-learning opportunities On board, manage and upskill Education Managers on relevant skills and knowledge based on evolving business needs</li><li>Identify opportunities regarding business development, as a result, translate insights into R&amp;E strategy</li><li>Develop talent capability through comprehensive team composition, delegation of tasks and authorities in the team, performance management, and development, succession planning, and talent diversity</li><li>Ensure Retail Excellence at the POS, define specific Retail and Education action</li><li>plans to consumers based on Global Shopper approach with Marketing / Commercial / Global shopper teams to guarantee brand image at the POS in connection with relevant departments (e.g. Marketing, Commercial ,Merchandising)</li><li>Collaborate with Marketing, Commercial for annual event and on-counter activation plans and counter tool development to ensure the best in-class</li><li>consumer journey and increase brand awareness</li><li>Manage conflicts and negotiations professionally with multi perspective considerations</li><li>Define specific actions plans and modules and implement in the POS inconnection with Commercial team</li><li>Balance budget across APAC with P&amp;L impact in view of business needs</li><li>Manage Budget of Retail and Education per brand in their training costs (trips, gifts, uniforms…) and training tools</li><li>Recruit, develop and manage team. Act as a trusted advisor to GM, to demonstrate R&amp;E expertise/authority to achieve strategic business priorities</li></ul> Requirements:&nbsp; <ul><li>Bachelor’s degree or above preferable in Business, Marketing or related discipline or equivalent professional certification</li><li>Minimum 8 years’ experience as Retail Manager or Education Manager in cosmetics and retail environment</li><li>Strong communication, influencing and negotiation skills is a must</li><li>Strong analytical, conceptual, organizational, and problem-solving skills</li><li>Capacity to motivate, coach and train staff, as well as to identify opportunities and propose action plans</li><li>Demonstrated leadership capacity and people development track record</li><li>Proven track record of developing processes and standards that enable operational efficiency</li><li>Strong sense of aesthetic sensibility and creativity, preferably having an in-depth product and brand knowledge</li><li>High sense of luxury and service excellence is highly preferred</li><li>Good understanding of FMCG or beauty industry</li></ul>

Responsibilities: Portfolio &amp; business performance management: <ul><li>Owns the Portfolio Growth plan end to end for the Category.</li><li>Delivery of Category performance in line with Marketing P&amp;L metrics &amp; growth targets</li><li>Reports monthly key achievements or issues against the set KPI</li><li>Contributes to the development of local strategies consistently with global brand guidelines, ensuring full alignment with the Group Strategic Marketing team</li><li>Conducts research to define targeted customer segments and determine the key values that drive buying behavior for each segment. Constantly follows consumer and competitive landscape and the evolution of new trends&nbsp;</li><li>Responsible for the design and execution of all ATL, BTL, brand PR and innovation activities&nbsp;</li><li>Tracks the overall brand budgets and monitors the effectiveness of marketing campaigns</li><li>Manages new product development projects / launches in the market, and supports the development of pricing strategies in cooperation with the Commercial team</li><li>Maintains strong relationship with media / creative agencies and encourages creative output</li></ul> Leadership &amp; people management: <ul><li>Act as a leader for cross functional team to drive growth agenda for the category</li><li>Seeks opportunities to motivate strong team engagement &amp; coach direct reportee</li><li>Continuously promotes and supports capabilities development in marketing organization&nbsp;</li></ul> Reporting and other key relationships: <ul><li>The role reports to the Chief Marketing Officer, India, who in turn reports to the Managing Director.&nbsp;</li></ul> Requirements: <ul><li>At least 10 years experience in a global company with 7 to 8 years experience in marketing. Prior category head experience is a plus</li><li>FMCG or large Alco bev MNC</li><li>Premier B-school MBA only</li></ul>

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133 brand marketing Jobs found

Brand Manager Brown Spirits

Assistant Customer & Channel Marketing Manager

Brand Manager - DTC

Brand Manager

Brand Manager

Brand & Digital Activation

Sr. Product Manager

Trade Marketing Lead

Retail & Education Manager - Fragrance

Category Manager

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Skills

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Location

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133 brand marketing Jobs found

Brand Manager Brown Spirits

Assistant Customer & Channel Marketing Manager

Brand Manager - DTC

Brand Manager

Brand Manager

Brand & Digital Activation

Sr. Product Manager

Trade Marketing Lead

Retail & Education Manager - Fragrance

Category Manager

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.