Associate Director/Director of Marketing

Public Sector Delivery Lead

Senior Manager, Integrated Marketing

Brand Content Specialist

Responsibilities: <ul><li>Responsible for all sales and marketing tactics development across the brand lifecycle</li><li>Establish brand-specific HCP domain expertise, and create engaging brand centered content and concepts for adaption into personalized and tailored customer experiences.</li><li>Embed to engage patients and drive customer behavior change across the full brand lifecycle.</li><li>Coordinate the branding and communications process through press releases, advertising in trade journals, development of key messages, channels, targeting and marketing campaign.</li><li>Review marketing briefs to ensure alignment between agency partners and brand team</li><li>Contribute to Market Research activities to support inline products, and business development opportunities</li><li>Primary point of contact for the brand division relating to customer engagements, whether direct or via 3rd party partner.</li></ul> Requirements: <ul><li>Bachelors degree in business or a related discipline with a successful track record in Generic or Brand pharmaceutical marketing with 7+ years relevant experience with increasing job responsibilities.</li></ul> Experience: <ul><li>Comprehensive strategic and implementation marketing experience where the individual has successfully driven market share against pharmaceutical competitors.</li><li>Experience in utilizing digital and other non-personal communication channels including efficiency and effectiveness optimization.</li><li>Demonstrated ability to prioritize, plan and execute multiple short- and long-term projects, while meeting all deadlines.</li></ul> Skills: <ul><li>Strong analytical skills, prior experience working with forecasts, analyzing market research results to turn data into actionable insights, and impactful communication strategies as a means to improve and grow the business.</li><li>High level of computer office proficiency required, especially in Excel, PowerPoint and Word</li><li>Proficiency in managing and directing agencies and strategic vendors.</li><li>Managing and working within budgets.</li></ul> Behavior: <ul><li>High energy, and a passionate champion for the business with an ability to quickly establish credibility throughout the organization.</li><li>Excellent organizational and communication skills and an ability to work with diverse internal and external constituents.</li><li>Strong ability to identify/anticipate opportunities, challenges and road blocks, while maintaining a solutions-focused approach and develop plans accordingly.</li><li>Ability to collaborate across multiple priorities and internal and external functional groups.</li><li>Respiratory and/or NeuroScience therapeutic area experience preferred.</li></ul>

Overview: <ul><li>This role is responsible for planning, directing, and reviewing deliverables to clients as per schedule and budget, with a focus on quality, innovation, productivity and customer satisfaction within the overall guidelines, processes and norms .</li><li>Should have strong knowledge and demonstrate experience on Estimates methodologies, FP, SMC and should be able to drive programs using both Waterfall and Agile methodologies.</li><li>Should participate in Enterprise Architectural POC discussions.</li><li>Build scale of talent, show case results of cross skilling and upskilling of talent across functional areas.</li><li>Should own and drive SLA and SLO (Service level Agreements and Objectives) and take bottom-line on penalty and reward structure.</li><li>Be answerable to the customer and internal leadership on Governance and drive delivery excellence.</li></ul> Responsibilities: Service Delivery Management(40%): This is a major part of the overall responsibility of this role, involving the following: <ul><li>Creating delivery efficiency models with focus on profitability through quality, productivity gains and customer satisfaction and ensure execution of projects in a timely manner within budgets.</li><li>Review and monitor lifecycle processes for critical projects and oversee compliance for all other projects on parameters such as schedule and effort overruns, customer issues, quality parameters, account level operating margins, risks, etc.</li><li>Drive operational excellence by implementing innovative and value-based delivery models leveraging IP as well as 3rd party partnerships</li></ul> Driving Operational Excellence(20%): This part is to focus on: <ul><li>Defining /refining the dashboards to capture all the key parameters of importance, set up systemic mechanisms that monitor them continuously and consistently use these to ensure operational health and timely remediation of any operational risks</li><li>Continually improving systems and processes that provide analytical intelligence on operating parameters and drivers to the team Productivity and Quality efficiencies</li></ul> Contracts / new SOW Reviews and Customer Relationship(20%): This involves: <ul><li>Establish and follow processes to transform client business through new engagement models, provide insights to the sales team during scoping and reviewing complex programs</li><li>Growing business from existing customers by helping mine opportunities through delivery relationships.</li><li>Review of C-SAT results and drive the improvement of the same within the Delivery organization Own Governance SLA, SLO, Risk and Reward structure</li></ul> Capability &amp; Talent Development(15%): In this function, main responsibilities would be: <ul><li>Providing thought leadership in the domain and positively influence the market analysts for branding through business value articulation</li><li>Enhancing capabilities to meet market demands by defining initiatives to build new capabilities and to encourage innovation</li><li>Ensuring the recruitment of right talents, high level of employee engagement and satisfaction</li><li>Deploying robust performance management processes with competency and career development opportunities to engage, retain and develop a committed and skilled workforce Building scale</li></ul> Organization and Unit Initiatives (5%): This role will also need to: <ul><li>Ensure successful implementation of strategic initiatives across the organization by creating an action plan</li><li>Deploy resources and track achievement of specific outcomes within agreed timelines and overall plan of the initiative</li></ul> Requirements:&nbsp; <ul><li>Degree in Information Technology/Computer Science</li><li>20+ years of experience in ITSM, service delivery management, project management, vendor management, etc</li><li>Strong delivery planning, risk management, and resource allocation skills.</li></ul>

Key Responsibilities: Integrated Campaigns &amp; Demand Generation <ul><li>Develop and execute multichannel integrated marketing campaigns to build brand visibility and generate qualified demand.</li><li>Leverage marketing data and analytics to evaluate campaign effectiveness, forecast trends, and drive performance improvements.</li><li>Oversee the lead funnel in collaboration with regional sales teams and solution centers to enhance lead quality and conversion rates.</li><li>Craft compelling messaging and positioning to clearly communicate our client solutions and value proposition.</li><li>Partner with ecosystem players (channel partners, module providers, design houses) to launch joint marketing initiatives.</li></ul> Branding &amp; Market Positioning <ul><li>Lead strategic branding efforts for our client DDN business across core and new markets.</li><li>Ensure consistent brand alignment across all touchpoints, including acquisitions, through a well-structured multi-year roadmap.</li></ul> Account-Based Marketing (ABM) <ul><li>Serve as the ABM Subject Matter Expert (SME) for our client and the DDN division.</li><li>Design and implement ABM strategies and campaigns that directly contribute to business growth.</li><li>Collaborate closely with digital marketing, sales, and product management to strengthen ABM programs and improve cross-functional alignment.</li></ul> Event Marketing <ul><li>Lead planning and execution of major corporate events including trade shows, exhibitions, customer events, and internal engagements.</li><li>Drive end-to-end event marketing initiatives that align with business goals and enhance brand recognition.</li></ul> Internal Communications <ul><li>Design and execute a comprehensive internal communications strategy to foster alignment and engagement across the DDN organization.</li></ul> Requirements: Qualifications &amp; Experience <ul><li>Bachelor’s degree in Marketing, Business, or a related field (MBA strongly preferred).</li><li>7+ years of experience in B2B marketing, preferably in the IoT, Data Center, or 5G industries with a global scope.</li><li>Strong business acumen and the ability to leverage analytics for marketing strategy and decision-making.</li><li>Expertise in paid, owned, and earned channels with a proven track record of driving successful marketing campaigns.</li><li>Experience with CRM and ABM platforms; proficiency in Eloqua, Salesforce.com, Tableau is a plus.</li><li>Google Ads certification is a plus.</li><li>Prior business development (BD) or sales experience is advantageous.</li><li>Exceptional written, verbal, and presentation skills.</li><li>Strong project management, leadership, and cross-functional collaboration skills.</li></ul>

Overview:The Brand Content Specialist will assist with the development of brand communication materials across channels (brand retail, indirect retail, consumer coaches, etc.) for our smoke free product line . Responsibilities:Support the content creation team in the execution, production and trans-creation of materials needed to support omni-channel communication such as point-of-sale materials, consumer event collateral, LAMP (legal age meeting place) materials, etc. Coordinate transcreation of various creative assets and supervise work done by external transcreation agency, to ensure accuracy and compliance with policies and regulatory requirements.Support supervisor in evaluating agency creative work and production process. Collaborate with procurement and production agencies to deliver prototypes and final production specifications prior to go-to-market.Conduct agency briefings with the support of Brand Manager Content to develop creative materials; align with internal stakeholders on specific channel needs and gather feedback on creative materials prior to production.Collaborate across functions - brand marketing, consumer experience, digital, portfolio and channels team to ensure communication materials needs are met. Manage timelines and deliverables to meet deadlines.Assist with presentation development, including internal management presentations, internal approval meetings (e.g. pre-market review group), pitch decks and company-wide events presentations (e.g. national sales meeting, launch event, etc.)Requirements:Bachelor's degree in a related field, such as Marketing, Communications, Journalism, Business, English, Public Relations, or Advertising. 3 or more years of experience in similar positions, either on client or agency side.Strong communication and collaboration skills. Able to juggle multiple priorities and deliver against tight deadlines. Performs well under pressure, while managing various cross-functional parties during event execution. Creative and consumer-first mindset.US Spanish language fluency a plus.Legally authorized to work in the U.S.

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4 branding Jobs found

Associate Director/Director of Marketing

Public Sector Delivery Lead

Senior Manager, Integrated Marketing

Brand Content Specialist

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4 branding Jobs found

Associate Director/Director of Marketing

Public Sector Delivery Lead

Senior Manager, Integrated Marketing

Brand Content Specialist

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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COMPANY

Contact Us

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.