Country Marketing Manager

Trade Marketing Specialist

Area Sales Manager

Asst Area Sales Manager

Responsibilities: <ul><li>Support the regional APM team with the country and portfolio strategy, in particular through managing shipment, depletion, and inventory targets with a clear understanding of their impact on the P&amp;L.</li><li>Defines, aligns, and ensures flawless execution of the annual channel and customer marketing plan in collaboration with distributor teams, with the ultimate goal of enhancing visibility and deepening consumer, shopper, and bartender engagement at the point of sale;</li><li>Identifies and recommends opportunities for portfolio optimization and expansion, spearheading new launches in line with regional strategic priorities;</li><li>Builds and nurtures strong day-to-day relationships with distributors, mastering key market performance indicators.&nbsp;</li><li>Analyzes business evolution and competitive dynamics, leveraging insights and trends to identify growth levers and shape winning market strategies.</li><li>Oversees the monthly operating rhythm, business planning, and sales forecasting process to ensure timely shipments, accurate financial planning, and operational excellence.</li><li>Embeds the RTC model in full alignment with the regional team, ensuring consistency and strategic coherence.</li><li>Oversees the local budget, managing and tracking BTL activities, CCM investments, and ROI.&nbsp;</li><li>Translates consumer insights, competitor analysis, visibility initiatives, and sales performance into recommendations for actionable strategies, feeding into annual strategic and budget exercises.</li><li>Encourages strong distributor focus and commitment toward the our client portfolio, ensuring top-of-mind presence and advocacy.</li><li>Fosters a culture of accountability, passion, and brand ownership within partner organizations, inspiring teams to deliver excellence and sustainable growth.</li></ul> Requirements: <ul><li>Minimum 8-12 years of relevant sales, marketing and customer marketing experience, within a structured multinational company.</li><li>Relevant local experience in the Spirits, Wine and Beer industry</li><li>Knowledge and experience in the on-premise is a strong plus</li><li>Having managed third parties distributors is a plus</li><li>Experience in premium brands development in a structured multinational context (incl. being exposed to different marketing roles: global / regional / local / trade marketing etc…)</li><li>Economics / Marketing / Business Administration University Degree</li></ul>

Responsibilities: <ul><li>Plan , lead and handle overall execution of brand activation caledar in line with the MWB and support project planning.</li><li>Customize &amp; implement bespoke programs (as per brand guidelines)&nbsp;</li><li>Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father’s Day, Valentines, Whisky Appreciations, etc&nbsp;&nbsp;</li><li>Plan , lead , execute the bar staff training calendar for the portfolio&nbsp;</li><li>Ensuring training and development of the execution force through on the job training and scheduling training calendar ( Distributor + Commercial Teams), deployment of tools i.e. CAO&nbsp;</li><li>Drive on-trade segmentation in line with global model yet relevant to India RTM</li><li>Ensure that merchandise standards “The Perfect Store” are adhered to for best in class execution of all BTL activations</li><li>Create a on trade scorecard for KPI definition for On-premise accounts / national chains&nbsp;</li><li>Work collaboratively with the brand marketing and commercial sales teams (company &amp; the distributor teams), leading the development and implementation of BTL Activity calendar in line with our Must Win Battle.&nbsp;</li><li>Ensures POS is 100% compliant with the Brand Guideline &amp; 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant outlets,as per the annual aligned plan&nbsp;</li><li>Support in the development and execution of Consumer &amp; Shopper activations, including point of sale, gift packs ( packaging &amp; gifts ), in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines .</li><li>Customize visibility initiatives for outlets&nbsp;</li><li>Explore opportunities in image outlets in both on &amp; off trade</li><li>Brand walls, wall bays , shelf in shelf , festive gandolas etc&nbsp;</li><li>Incentive planning &amp; deployment to drive recommendation&nbsp;&nbsp;</li><li>End to end execution of the training modules supported by the local or national training agency &amp; commercial teams&nbsp;&nbsp;</li><li>Partner with the key local bartenders to nurture and execute dialogue content – menu creation , bespoke drinks , cocktail menu’s , pairings , leverage their digital reach by promoting our drinks etc&nbsp;</li></ul> Requirements: <ul><li>Proven track record of working in On/Off Trade - Key Accounts Sales, Retail Sales , Brand Management or Trade Activation (2-6 yrs).</li><li>Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships&nbsp;</li><li>Post Graduation Degree with relevant subject focus preferred</li><li>Demostated ability to work within cross functional teams, and showcase influencing skills</li><li>Experience managing large cross functional commercial projects desirable</li><li>Strong relationships in On Premise and Bartender community</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li><li>Knowledge of the on-premise activaiton planning/ management/ operation&nbsp;</li><li>Ability to network and build strong relationships&nbsp;</li></ul>

Overview: <ul><li>An Area Sales Manager is responsible for overseeing sales operations within a specific geographic region.&nbsp;</li><li>Their primary role is to drive revenue growth by developing sales strategies, managing sales teams, building strong customer relationships, and ensuring the achievement of sales targets.&nbsp;</li><li>They analyze market trends, identify new business opportunities, and coordinate with marketing and distribution teams to maximize market share.&nbsp;</li><li>The Area Sales Manager also monitors team performance, provides training and guidance, and ensures consistent implementation of company policies and sales processes.</li></ul> Responsibilities: <ul><li>Delivering primary and secondary sales targets within assigned cluster/ region by driving our core business.</li><li>Identify new business opportunities &amp; nominate to drive the selected offering where we can win.</li><li>Driving demand generation of key products through user engagement to achieve desired results.</li><li>Build &amp; manage relationships with importers, important wholesale &amp; retail outlets &amp; potential influencers.</li><li>Ensure timely primary order collection, maintain commercial hygiene, pricing for the country.</li><li>Support leadership to drive the BTL objectives aligned for the said cluster/ region. In addition, conduct monthly business reviews with local team against the said BTL target.</li><li>Capture &amp; maintain user data &amp; track BTL objective achievement update against it.</li><li>Closely engage with sales team to drive sales numbers</li><li>Mandatory market-working with development &amp; sales team to drive conversion, upgradation &amp; sales. Capture market insights like our products’ feedback &amp; competitor information - performance, team strength, ways of working, pricing, etc.</li><li>Ensure timely submission of claims with complete documentation as per &amp; local laws of the land.</li><li>Follow &amp; abide by COC</li></ul> Requirements: <ul><li>Min 7 years’ experience in Sales &amp; Marketing with user engagement (of which 3 yrs managerial experience is preferred).&nbsp;</li><li>Candidates from Paints, Adhesives, Cement, Construction Chemicals &amp; other Building material industry preferred.</li><li>Graduate from a recognized university. MBA preferred</li></ul>

Responsibilities: <ul><li>Delivering primary and secondary sales targets within assigned cluster/ region by driving our core business.</li><li>Identify new business opportunities &amp; nominate to drive the selected offering where we can win.</li><li>Driving demand generation of key products through user engagement to achieve desired results.</li><li>Build &amp; manage relationships with importers, important wholesale &amp; retail outlets &amp; potential influencers.</li><li>Ensure timely primary order collection, maintain commercial hygiene, pricing for the country.</li><li>Support leadership to drive the BTL objectives aligned for the said cluster/ region. In addition, conduct monthly business reviews with local team against the said BTL target.</li><li>Capture &amp; maintain user data &amp; track BTL objective achievement update against it.</li><li>Closely engage with sales team to drive sales numbers</li><li>Mandatory market-working with development &amp; sales team to drive conversion, upgradation &amp; sales.</li><li>Capture market insights like our products’ feedback &amp; competitor information - performance, team strength, ways of working, pricing, etc.</li><li>Ensure timely submission of claims with complete documentation as per our client &amp; local laws of the land.</li><li>Follow &amp; abide by our client COC</li></ul> Requirements: <ul><li>Min 7 years’ experience in Sales &amp; Marketing with user engagement (of which 3 yrs managerial experience is preferred).</li><li>Candidates from Paints, Adhesives, Cement, Construction Chemicals &amp; other Building material industry preferred.</li><li>Graduate from a recognized university.</li><li>MBA preferred.&nbsp;</li></ul>

Role Description: <ul><li>The Area Sales &amp; Business Development Manager Congo will be responsible for managing sales operations within a specific geographical region, focusing on building relationships with distributors, retailers, and users to achieve sales targets and grow business within the Congolese market.</li></ul> Responsibilities: <ul><li>Delivering sales targets within assigned territory by driving the core business and identifying new business opportunities.</li><li>Responsible for demand generation of key products through relevant user marketing to achieve desired results.&nbsp;</li><li>Managing relationships with importers, important wholesale &amp; retail outlets &amp; potential influencers.&nbsp;</li><li>Ensure timely Primary Order collection and maintaining commercial hygiene, pricing for country.</li><li>Support leadership to drive the BTL objectives aligned for the said cluster/ region. In addition, conduct monthly business reviews with local team against the said BTL target and prepare way forward plans with distributors, local teams with proper maintenance of data base for sales &amp; demand generation for focused products as applicable.</li><li>Working regularly in the market and providing insights basis product usage, competitor information and charting a proper plan to address the same.&nbsp;</li><li>Ensuring timely submission of claims with proper documentation as applicable to the categories in the country.</li></ul> Requirements: <ul><li>Candidates with Min 3 Years experience in Managerial Sales or User Marketing roles.</li><li>Should be well versed with the local language (Lingala), French and English.</li><li>Candidates from Paints &amp; Hardware, Adhesives, Construction Chemical and Building Materials will be preferred.</li><li>Graduate from a recognized university.</li></ul> Location: <ul><li>Kinshasa:Should be well versed with local language- Lingala besides French &amp; English</li><li class="ql-align-justify">Lubumbashi: Should be well versed with local language- Swahili besides French &amp; English</li></ul>

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5 btl Jobs found

Country Marketing Manager

Trade Marketing Specialist

Area Sales Manager

Area Sales Manager

Asst Area Sales Manager

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Location

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5 btl Jobs found

Country Marketing Manager

Trade Marketing Specialist

Area Sales Manager

Area Sales Manager

Asst Area Sales Manager

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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WhiteCrow is on a mission to connect companies with the best talent across the globe.