Brand Manager

Senior Brand Manager

Responsibilities: <ul><li>To launch, promote, position &amp; market Brands of company</li><li>Develop Brand Strategies and Brand Plans</li><li>Ideation, development, and execution of marketing campaigns that includes medico marketing, digital, outdoor &amp; on-ground activations.</li><li>Execution, Monitoring and controlling all medical campaigns &amp; BTL initiatives for the assigned Medical Device.</li><li>Responsible for development of brand and campaign specific creative briefs to ensure relevant communication development.</li><li>Evaluation of new business opportunities &amp; New Products</li><li>Brand building, Medico-Marketing Strategy and Planning</li><li>Training and motivating Field Force</li><li>Tracking Competitor Strategy</li><li>Analyzing the competitor activity through field visits and secondary data source, Compilation of all brand and competitor related information.</li><li>Responsible for Effective use of budgeting Norms</li><li>And other routine PMT work</li></ul> Requirements: <ul><li>Basic qualification: Doctor in any medical practice, Bio-Medical Engineering, B.Pharm, B.Tech. M. Pharm</li><li>Postgraduation: MMS or MBA in Marketing or Pharma Marketing</li><li>Academic requirement: First class in Final year of both degrees</li><li>Hard worker with good market knowledge</li><li>Who can work under pressure and can get work done in terms of desired sales figures from Product Specialist</li><li>Self-starter with Initiative and Result Oriented Leader</li><li>Positive Attitude</li><li>Good Communication &amp; Documentation skills</li><li>Good Analytical &amp; Interpersonal Skills</li><li>Committed &amp; Ambitious Person who would be ready to take challenging responsibilities</li><li>Exposure to marketing of Ultrasound Devices&nbsp;</li><li>Minimum 5 yrs. in Pharma Industry, with minimum 3 yrs in Medical Devices marketing&nbsp;</li><li>Minimum 6 months experience in frontline sales</li></ul>

Job Role: <ul><li>The company has experienced marketing and promotion associates which will provide value added partnerships for principals and healthcare professionals.&nbsp;</li><li>IT has planned to provide a wider range and cost effective pharmaceutical; healthcare products to a broader population base in the countries we serve</li></ul> Responsibilities: <ul><li>To launch, promote, position &amp; market Brands</li><li>Develop Brand Strategies and Brand Plans</li><li>Ideation, development, and execution of marketing campaigns that includes medico marketing, digital, outdoor &amp; on-ground activations.</li><li>Execution, Monitoring and controlling all medical campaigns &amp; BTL initiatives for the assigned Medical Device.</li><li>Responsible for development of brand and campaign specific creative briefs to ensure relevant communication development.</li><li>Evaluation of new business opportunities &amp; New Products</li><li>Brand building, Medico-Marketing Strategy and Planning</li><li>Training and motivating Field Force</li><li>Tracking Competitor Strategy</li><li>Analyzing the competitor activity through field visits and secondary data source, Compilation of all brand and competitor related information.</li><li>Responsible for Effective use of budgeting Norms And other routine PMT work.</li></ul> Requirements: <ul><li>Doctor in any medical practice, Bio-Medical Engineering, B.Pharm, B.Tech. M. Pharm</li><li>Postgraduation: MMS or MBA in Marketing or Pharma Marketing</li><li>Academic requirement: First class in Final year of both degrees</li><li>Hard worker with good market knowledge</li><li>Who can work under pressure and can get work done in terms of desired sales figures from Product Specialist</li><li>Self-starter with Initiative and Result Oriented Leader</li><li>Positive Attitude</li><li>Good Communication &amp; Documentation skills</li><li>Good Analytical &amp; Interpersonal Skills</li><li>Committed &amp; Ambitious Person who would be ready to take challenging responsibilities</li></ul>

Responsibilities: Brand Planning: <ul><li>Develop brand marketing strategy and execution plans based on category strategy, annual budgets, overall sales, margins and market share targets, brand focus and present to supervisor</li><li>Build annual brand portfolio growth plans to achieve the brand growth targets&nbsp;</li><li>Develop optimal brands’ pack type, price and channel portfolio to meet consumer segmentation needs while achieving the profitability goals</li><li>Interact with division and global category teams to discuss brand positioning, architecture, issues etc.</li><li>Conduct in-depth analysis of market, consumer and customer analysis to derive data-driven actions to guide the brand marketing plan development and optimization</li><li>Conduct ROI analysis to monitor, improve and deliver optimum DME efficiency</li></ul> Marketing Execution Leadership and Management: <ul><li>Concepts: develop, qualifies and implements insight-driven marketing ideas, concepts and innovations across all aspects of marketing mix</li><li>Advertising and Media: lead development and deployment of superior consumer communications across all advertising and media channels</li><li>In-store activations: drives superior in store merchandising, sampling and promotion programs to build winning in store impact and consumer off-take</li><li>Agency management: Manage the advertising, media, PR, and promotion agencies to derive superior business results</li><li>Product/packaging innovations: build and drive the continuous stream of product and packaging innovations to achieve sustainable growth for the brands</li><li>Relationship Building: Visit critical markets and key customers regularly to understand latest consumer behavior patterns for all allocated brands</li><li>Initiate the PR / PO process by sharing request and required documents; Escalate in case of issues</li></ul> Creative Communication: <ul><li>Provide brief to the advertising agency for creatives, story board, celebrities to be used for endorsement, etc.for allocated brands; Seek inputs from Category Head, as required</li><li>Share media plans for the brands and seek inputs from Category Head to ensure alignment with objectives</li><li>Participate in reviewing and finalizing ad films jointly with Category Head</li></ul> Business Analysis and Realization: <ul><li>Conduct in-depth analysis of market, consumer and customer analysis to derive data-driven actions to guide the brand marketing plan development and optimization</li><li>Conduct ROI analysis to monitor, improve and deliver optimum DME efficiency</li></ul> Personal Capability Development: <ul><li>Responsible and committed for the training and development plan for self&nbsp;</li><li>Be the ‘owner’ for continuous growth under the supervision of the Category Head</li></ul> Requirements: <ul><li>Education: MBA (Reputed Institute)</li><li>7+ yrs of experience in Brand Marketing (Chocolate Division)</li><li>From FMCG companies</li><li>Prior experience of working closely with sales/Retail teams; R&amp;D/Supply chain &amp; external agencies partners</li></ul>

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Brand Manager

Brand Manager

Senior Brand Manager

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Skills

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3 btl Jobs found

Brand Manager

Brand Manager

Senior Brand Manager

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

TALENT

COMPANY

Contact Us

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.