Category Manager

Business Development Manager

Trade Marketing - GT

Customer Marketing Manager

Trade Marketing

Brand Manager

Responsibilities Strategic Contribution:&nbsp; <ul><li>Contribute to the development of Trade Marketing strategy for Hair Coloration to contribute towards brand growth targets across channels in line with business objectives.</li><li>Design and implement practical Sales, Business Development and Retention strategies.</li></ul> Category Management <ul><li>Position the division as the key strategic growth partner on Make up across retail and O+O customers.</li><li>Lead the Hair coloration category planning, range reviews, new product development ranging and space/range optimization along with providing recommendations on promotional guidelines and retailer specific strategies.</li><li>Delivery of compelling Insights, analysis and research findings to retailers to drive alignment and implementation of category growth driving plans.</li><li>Execution of brand marketing strategy into impactful retailer programs to achieve commercial/sales targets for specific category.</li><li>Contribute to the development of category projects and manages implementation at aligned JBP stores with Store P&amp;L Projection by Category Project.</li><li>Develop Customer selling story along with NTMM for category &amp; ensure category unit SKU wise planning based on market potential.</li><li>Create plans for retailers to ensure L’Oréal is taken as preferred partner for retail segment to ensure our in-store visibility is valorized.</li><li>Ensure best in class execution of category and launch priorities at all channels.</li><li>Manage Trade A&amp;P Spends to ensure best in class shopper marketing activations.</li></ul> Channel Management <ul><li>Recommends and cascade Key accounts &amp; Channel framework post agreement with all stakeholders and monitoring of implementation along with NKAM and Sales Teams.</li><li>Responsible for ensuring excellent execution of all shopper marketing tactics in store, including POS (permanent and temporary), displays, merchandising programs, loyalty programs, coupons, sweepstakes, sponsorships and more.</li><li>Execute O+O plans in coordination with Sales, Marketing and E-Com teams and pitch the same to customers to fully potentialize the Omni Channel Space</li><li>Tracking and improving promotional grids to ensure flawless execution of retailer specific promotions.</li></ul> Functional Policies Compliance and Guidelines:&nbsp; <ul><li>Track customer contracts and ensure compliance on all dimensions including % SOS, Secondary Sales and category projects.</li></ul> Budget Management &amp; Forecasting:&nbsp; <ul><li>Participate in category forecasting by channel with business planners and demand planning team, attend forecasting, pre-validation and Forecast validation meetings on monthly basis.</li><li>Ensure account/channel wise profitability of category via monthly update of trade spend.</li><li>Ensure tracking of budgets to stay within allocated trade spend each month with zero overspend.</li><li>Ensure saving on trade spend budget Year on Year to reduce gross to net spends.</li><li>Implement and improve processes to link all marketing activities with the activities of the commercial team via effective sales cycle planning.</li></ul> Business Development: <ul><li>Identify business-specific cross-sell and upsell opportunities.</li><li>Execute customer engagement programs, including but not limited to promotional activity, new product launches, and ensuring all ATL media planning are aligned with BTL activities.</li><li>Develop impactful presentations for sales proposals, custom account marketing to drive incremental business.</li><li>Channel Expansion &amp; Excellence of their specified channel via Development of visibility &amp; engagement tools.</li></ul> Business Report(s) Development &amp; Professional Recommendations: <ul><li>Collect and interpret custom/syndicated market research to anticipate competition, market trends and translate consumer/shopper attitudes into new business and branding direction.</li><li>Evaluate and analyze trade results and makes recommendation to NTMM for timely modifications.</li><li>Understand P&amp;L implications regarding the business so that more effective plans can be built which creates a win-win for all.</li><li>Bring field intelligence and give useful recommendations to NTMM to define brand-specific activity programs with marketing and other cross functional departments including Supply Chain &amp; Finance.</li></ul> Continuous Improvement: <ul><li>Scout for partners who can help reduce the dependency on one vendor and at the same time help improving the costs.</li><li>Drive Simplicity in related business processes including budget management, internal controls and channel development plans for the field.</li></ul> Cross Functional Teamwork:&nbsp; <ul><li>Act as bridge between field team and marketing and/or cross functional teams to ensure secondary sales ambitions and OTIF delivery.</li><li>Working with marketing and sales functions on optimizing innovation launches across all retailers, recommending position on shelf, depth of distribution, promotional mechanics etc. and providing financial analysis on the category impact of potential upcoming changes (i.e. new brands, exiting brands, space changes etc.).</li><li>Involved in the new product launch process and tracking accountability across internal stakeholders.</li></ul> People Management:&nbsp; <ul><li>Partner with Merchandising Manager to motivate, develop and manage Field Merchandising team to ensure continuous development &amp; training on customer selling story for each category, across all channels.</li><li>Ensure development of expertise and know-how in the Sales Field team to cascade product &amp; category knowledge.</li><li>Setting individual business objectives (IBOs), ensuring its clarity and conduct periodic performance reviews, providing feedback and appraisal in order to maximize subordinates and departmental performance.</li></ul> Requirements: Minimum Qualifications: <ul><li>Bachelor’s degree in Business Administration with major in Sales and / or Marketing.</li></ul> Minimum Experience: <ul><li>4-6 years prior work experience Field Sales Experience, Category Management, Marketing and leading &amp; executing Trade Marketing programs preferably in FMCG sector.</li><li>Experience of working with leading agency and outside vendors.</li><li>Knowledge of products, market trends and consumers.</li><li>Research data analysis.</li></ul> Behavioral Skills: <ul><li>Good negotiation skills.</li><li>Relationship Management.</li><li>Customer Centricity.</li><li>Ability to thrive in ambiguity.</li><li>Ability to think broadly in terms of Business Perspective and out-of-the box.</li><li>Good numeracy and ability to control budget</li><li>Planning and organization skills.</li><li>Team building skills.</li><li>Critical thinking and good analytical skills.</li><li>Effective communication, presentation and interpersonal skills.</li><li>Ability to handle multiple projects and deadlines simultaneously.</li></ul> <ul><li>Competence:</li></ul> <ul><li>Technical Competencies.</li><li>Understanding of basic R&amp;D techniques.</li><li>Basic understanding of cross functions and business operations.</li><li>Good excel and PowerPoint skills.</li><li>Understanding of P&amp;L.</li><li>Builds Selling stories for specific initiatives.</li><li>Ability to identify market driver and translates trends and consumer knowledge into meaningful insights.</li><li>Imagines disruptive products &amp; services.</li><li>Delivers excellence with agility and rigor.</li><li>Integrates sustainable, business consciousness.</li><li>Creates collaboration for bigger success.</li></ul>

Responsibilities: <ul><li>Define a competitive advantage for your category in line with the Product Line strategy and build a robust 5-year roadmap</li><li>Identify opportunities based on the market sizing for the category across each market</li><li>Identify and deliver consumer insights for the category working with Marketing &amp; Markets</li><li>Develop strong propositions with unique selling points based on consumer insights to drive market share growth</li><li>Build a model catalogue for the category&nbsp;</li><li>Lead the product development steps along with project managers</li><li>Manage sourcing initiatives with global sourcing team to identify &amp; develop better strategic suppliers (when required)</li><li>Lead the delivery of commercial results for the category</li><li>Ensure the readiness of the commercial launch in collaboration with Design, R&amp;D, Marketing and CAs Product Line teams</li><li>Define VPM (Volume, Price, Mix) strategy and look for business insights to improve further</li><li>Steer the monthly commercial business reviews and drive commercial agenda for the category</li></ul> Requirements: <ul><li>5-10 Years of experience in building a business and developing commercial results.</li><li>Proven ability to operate in a large, complex organization and maximize the value of strong brands.</li><li>Sound commercial experience as business development/sales/channels and/or key account management or/and Marketing/Product Management closely supporting Sales force.</li></ul>

Responsibilities: Portfolio &amp; business performance management: <ul><li>Owns the Portfolio Growth plan end to end for the Category.</li><li>Delivery of Category performance in line with Marketing P&amp;L metrics &amp; growth targets</li><li>Reports monthly key achievements or issues against the set KPI</li><li>Contributes to the development of local strategies consistently with global brand guidelines, ensuring full alignment with the Group Strategic Marketing team</li><li>Conducts research to define targeted customer segments and determine the key values that drive buying behavior for each segment. Constantly follows consumer and competitive landscape and the evolution of new trends&nbsp;</li><li>Responsible for the design and execution of all ATL, BTL, brand PR and innovation activities&nbsp;</li><li>Tracks the overall brand budgets and monitors the effectiveness of marketing campaigns</li><li>Manages new product development projects / launches in the market, and supports the development of pricing strategies in cooperation with the Commercial team</li><li>Maintains strong relationship with media / creative agencies and encourages creative output</li></ul> Leadership &amp; people management: <ul><li>Act as a leader for cross functional team to drive growth agenda for the category</li><li>Seeks opportunities to motivate strong team engagement &amp; coach direct reportee</li><li>Continuously promotes and supports capabilities development in marketing organization&nbsp;</li></ul> Reporting and other key relationships: <ul><li>The role reports to the Chief Marketing Officer, India, who in turn reports to the Managing Director.&nbsp;</li></ul> Requirements: <ul><li>At least 10 years experience in a global company with 7 to 8 years experience in marketing. Prior category head experience is a plus</li><li>FMCG or large Alco bev MNC</li><li>Premier B-school MBA only</li></ul>

Responsibilities: <ul><li>Sales and Marketing Growth Plans – Crafted plans to explode total company business growth in both Retail and Foodservice Channel.</li><li>Portfolio Management – Working on multi-tier, multi-segment categories to accelerate growth across different consumer groups to maximize the business growth, sales, and profit for the company</li><li>Distributor Management – Working with distributors across the markets from business planning to marketing and sales strategies to in-store, below-the-line and above-the-line executions. Collaborate with distributors on sell-out analysis to uncover growth gaps and opportunities.</li><li>Consumer-centric Category-Country Strategy – Designed and introduced the consumer insight-based growth strategy by category-country combination to unlock category and market growth, which was previously non-existent in the company business.</li><li>Regional Campaign Design and Execution –Working on ideation, regional design and local adaptation and execution of campaigns that build on each category strategy.</li><li>Select Customer Development – new business development of potential select key customers (retail/FS/e-comm) that the KH distributor partner may engage for new sources of revenue .</li><li>Key Account Development – conduct Joint Value Plan with key customers in RETAIL, FOODSERVICE, and eCommerce. Ensure the JVP is fully aligned with the distributor for monthly execution.</li><li>Lead/participate in the distributor monthly sales cycle operations plan to ensure timely execution of monthly category &amp; customer plans.</li><li>Supply Chain Management – Initiated the full supply chain tracking system for company Markets from ordering to shipping to systematize issue escalation and resolution (late ordering, delays, quality issues, customer complaints) more actionable.</li><li>Forecasting and Demand Planning – Leads the demand planning process with the distributors starting with sell-out analysis and campaign planning to sell-in forecasting and shipment planning. Feeds this data to regional demand planning to ensure stock availability from Export Affiliates.</li></ul>&nbsp;Requirements: <ul><li>Business Administration Degree</li><li>5 years of experience in sales or marketing at FMCG company</li><li>Team management – a leadership skill to manage a small team of 2-3 people to coach, develop the key necessary skills and working closely to achieve the same goals.</li><li>Proficient in analyzing sales data</li><li>Proficient in Selling &amp; Negotiating</li><li>Developing/Performing in Trade Marketing and Consumer insights</li><li>Developing/Performing in Lift &amp; Launch, Innovation and Product Development</li><li>Strong strategic and execution of sales in both RETAIL &amp; FOODSERVICE.</li><li>Proficient in Sales &amp; Business Development.</li><li>Proficient in Negotiating sales objectives with Distributors and/or Customers.</li><li>Proficient in Root-cause analysis, Critical Thinking &amp; Problem Solving.</li><li>Amicable to work in a matrix organization.</li></ul>

Responsibilities: <ul><li>Sales and Marketing Growth Plans – Crafted plans to explode total business growth in Foodservice Channel.</li><li>Portfolio Management – Working on multi-tier, multi-segment categories to accelerate growth across different consumer groups to maximize the business growth, sales, and profit for the company&nbsp;</li><li>Distributor Management – Working with distributors across the markets from business planning to marketing and sales strategies to in-store, below-the-line and above-the-line executions. Collaborate with distributors on sell-out analysis to uncover growth gaps and opportunities.&nbsp;</li><li>Consumer-centric Category-Country Strategy – Designed and introduced the consumer insight-based growth strategy by category-country combination to unlock category and market growth, which was previously non-existent in the business.&nbsp;</li><li>Regional Campaign Design and Execution –Working on ideation, regional design and local adaptation and execution of campaigns that build on each category strategy.&nbsp;</li><li>Select Customer Development – new business development of potential select key customers (FS/e-comm) distributor partner may engage for new sources of revenue.&nbsp;</li><li>Key Account Development – conduct Joint Value Plan with key customers in FOODSERVICE, and eCommerce.&nbsp;</li><li>Ensure the JVP is fully aligned with the distributor for monthly execution.&nbsp;</li><li>Lead/participate in the distributor monthly sales cycle operations plan to ensure timely execution of monthly category &amp; customer plans.&nbsp;</li><li>Supply Chain Management – Initiated the full supply chain tracking system for Markets from ordering to shipping to systematize issue escalation and resolution (late ordering, delays, quality issues, customer complaints) more actionable.&nbsp;</li><li>Forecasting and Demand Planning – Leads the demand planning process with the distributors starting with sell-out analysis and campaign planning to sell-in forecasting and shipment planning. Feeds this data to regional demand&nbsp;</li><li>planning to ensure stock availability from Export Affiliates.&nbsp;</li><li>Team management – a leadership skill to manage a small team of 2-3 people to coach, develop the key necessary skills and working closely to achieve the same goals.</li></ul> Requirements : <ul><li>3 years of experience in sales or marketing at FMCG company</li><li>Proficient in analyzing sales data&nbsp;</li><li>Proficient in Selling &amp; Negotiating&nbsp;</li><li>Developing/Performing in Trade Marketing and Consumer insights&nbsp;</li><li>Developing/Performing in Lift &amp; Launch, Innovation and Product Development</li><li>Strong strategic and execution of sales especially in FOODSERVICE.&nbsp;</li><li>Proficient in Sales &amp; Business Development.&nbsp;</li><li>Proficient in Negotiating sales objectives with Distributors and/or Customers.&nbsp;</li><li>Proficient in Root-cause analysis, Critical Thinking &amp; Problem Solving.&nbsp;</li><li>Amicable to work in a matrix organization.</li></ul>

Responsibilities :&nbsp;Profitable Delivery of the AOP through sales:&nbsp;<ul><li>Sets Sales priorities with Promo Calendar, manage category risks and opportunities in coordination with BDM.</li><li>Work with sales (challenge, provide input &amp; support) on bottom-up planning of country, category (base and innovations), customer; 4-12 months volume forecast responsibility.</li><li>Financial KPI tracking to deliver both topline and bottom line for focus categories and NPDs.</li><li>Focus category volume calls, understand performance drivers and work with sales to address needs.</li><li>Regularly reviews the market performance by channel (Foodservice and retail), by area, by category, by SKU through internal and external data and recommends appropriate intervention to address opportunities identified by closely working with Distributor Sales Teams.</li></ul>&nbsp;Delivery of Commercial Effectiveness Plans:&nbsp;Retail Channel:&nbsp;<ul><li>Owner of Trade promotional strategy &amp; mechanisms, evaluations and impact on category and commercial metrics to ensure continuous improvement.</li><li>Owner of Perfect Store strategy and execution (e.g., category-in-channel assortment, planogram, pricing recommendations, activations – displays, sampling); co-manage the execution with Distributor Trade Marketing team.</li><li>Co-develop Pricing and Assortment strategies with Regional Group Product Managers to suit local demand/needs.</li><li>Responsible for trade promo and distribution expansion volume uplift recommendation aligned with BDM and Distributor team.</li><li>Co-manage Trade ZBB investments including D&amp;A and assortment change with Country Manager</li><li>Work closely with Regional Marketing Team and build the commercial plan for brand campaigns and NPDs; leads the generation of country, customer tailored execution.</li><li>Responsible for translating the regional category, product &amp; brand strategies into localized promotional strategies.</li></ul>&nbsp;Foodservice Channel:&nbsp;<ul><li>Execute in-store offtake marketing programs &amp; customer-related projects in strategic FS Channels (QSR, FSR, HOTELS) aligned with Regional Foodservice Team key strategic directions.</li><li>Lead the localization, production, and deployment of POSM/trade merchandise in strategic channels – QSR, FSR, Hotels.</li><li>Responsible for localizing regional Foodservice trends and insights and produce customized selling stories for FS retailers, Distributor and Sub-Distributors.</li><li>Lead the overall pre and post-evaluation of local market Foodservice programs, campaigns, activations per key customer.</li><li>Co-lead the development of ideation sessions with Commercial Chef to support future launches.</li></ul>&nbsp;Country/market Strategy:&nbsp;<ul><li>Lead the development and execution of category and channel strategy, distribution targets, and assortment.</li><li>Overall responsible for local market intel (customer/retailer – Foodservice and Retail, category, competitors)</li><li>Set out external customer rationale (Selling Story) for promotional strategies based on category, customer, consumer insights (Triple Win framework) for both FS and Retail channels.</li><li>Ensures the strategy deployment for the price and assortment positioning.</li><li>eCommerce strategy and execution – co-build channel programs with BDMs (Foodservice and Retail) and campaigns with Regional Marketing team. Support BDM in eCommerce operations.</li><li>Owner of country activity calendar, covering NPDs/ portfolio, ATL (lead by Group Product Manager) and BTL in both retail &amp; food service.</li></ul>&nbsp;Key Outputs: <ul><li>Internal alignment with sales / talk daily with the Distributor Sales Teams</li><li>Innovation: define distribution strategy and customer target setting; localization of selling story and activation, co-build volume plan with BDM based on realistic assumptions.</li><li>Trade Promo ownership and governance (ensuring on time and in full execution) to achieve value market share targets.</li><li>Forecast validation – 4 months up to 1 year plan – commercial plan.</li><li>Retail channel pricing execution per customer.</li><li>Align channel strategy with sales and supply chain.</li><li>AOP main categories’ and focus NPDs’ P&amp;L delivery</li><li>Promo post evaluation – responsible and accountable.</li><li>Country Activity Calendar: including KPI tracking and follow up</li></ul> Requirements:&nbsp;<ul><li>Bachelor’s degree with Minimum 3 years of Trade marketing experience in General Trade.</li><li>Focus on country, distributor, category, channel strategy/tactics including assortment mix management, BTL tactics, L&amp;L tactics, translating and aligned with SSEA &amp; HK strategy and direction.</li></ul>

Role Description: <ul><li>As a Customer Marketing Manager, you will be responsible for all categories across Saudi Arabia.</li><li>This role will be focused on the planning, execution and post evaluation of trade, customer and shopper marketing plans by country by channel and driving availability &amp; visibility.</li><li>You will also be responsible for achieving P&amp;L via driving NSV and improving margins.</li></ul> Responsibilities: <ul><li>Understanding country and category dynamics, shoppers, trade and retailers to grow our client business in the related country.</li><li>Planning trade promotions and approving TA together with MDM.</li><li>Collecting trade spent actuals from DSRs (end of each month) and reviewing with CTMM and MDM.</li><li>Deploying activations to DSRs.</li><li>Developing the trade plans for activations/innovations/re-launches together with MDMs &amp; DSR, and approving its sufficiency with respective Category Trade marketing Manager.</li><li>Post activity evaluation on country / customer level.</li><li>Differentiating customers and channels by implementing tailor made solutions considering shopper profile (if needed)</li><li>Driving Perfect Store program in country, DSR, customer level; analyzing the audit results and coming up with plans to improve availability and visibility together with MDM.</li><li>Analyzing distribution gaps in traditional trade and working on plans to increase WD/ND together with MDM for all categories.</li><li>Developing planograms as per Category Trade marketing Manager guidance by country by channel and following up the execution.</li><li>POSM production (if POSM produced by distributor in respective country).</li><li>PO/GR/ GRID INPUT (Owned activities).</li><li>Demand Review (on initiatives).</li></ul> Requirements: <ul><li>5-9 years’ experience Trade Marketing / Sales experience.</li><li>FMCG, preferably Multinational background.</li><li>Experience in activation planning, execution, and implementation.</li><li class="ql-align-justify">Experience with promotion planning, trade fund management, and trade drives.</li></ul>

Responsibilities:&nbsp; Profitable Delivery of the Annual Operating Plan (AOP) through sales:&nbsp; <ul><li>Sets Sales priorities with Promo Calendar, manage category risks and opportunities in coordination with BDM.</li><li>Work with sales (challenge, provide input &amp; support) on bottom-up planning of country, category (base and innovations), customer; 4-12 months volume forecast responsibility.&nbsp;</li><li>Financial KPI tracking to deliver both topline and bottom line for focus categories and NPDs.&nbsp;</li><li>Focus category volume calls, understand performance drivers and work with sales to address needs.&nbsp;</li><li>Regularly reviews the market performance by channel (Foodservice and retail), by area, by category, by SKU through internal and external data and recommends appropriate intervention to address opportunities identified by closely&nbsp;</li><li>working with KHC &amp; Distributor Sales Teams.&nbsp;</li></ul> Delivery of Commercial Effectiveness Plans:&nbsp; Retail Channel:&nbsp; <ul><li>Owner of Trade promotional strategy &amp; mechanisms, evaluations and impact on category and commercial metrics to ensure continuous improvement.</li><li>Owner of Perfect Store strategy and execution (e.g., category-in-channel assortment, planogram, pricing recommendations, activations – displays, sampling);&nbsp;</li><li>co-manage the execution with Distributor Trade Marketing team.&nbsp;</li><li>Co-develop Pricing and Assortment strategies with Regional Group Product Managers to suit local demand/needs.&nbsp;</li><li>Responsible for trade promo and distribution expansion volume uplift recommendation aligned with BDM and Distributor team.&nbsp;</li><li>Co-manage Trade ZBB investments including D&amp;A and assortment change with Country Manager&nbsp;</li><li>Work closely with Regional Marketing Team and build the commercial plan for brand campaigns and NPDs; leads the generation of country, customer tailored execution.&nbsp;</li><li>Responsible for translating the regional category, product &amp; brand strategies into localized promotional strategies.</li></ul> Foodservice Channel:&nbsp; <ul><li>Execute in-store offtake marketing programs &amp; customer-related projects in strategic FS Channels (QSR, FSR, HOTELS) aligned with Regional Foodservice Team key strategic directions.&nbsp;</li><li>Lead the localization, production, and deployment of POSM/trade merchandise in strategic channels – QSR,FSR, Hotels.&nbsp;</li><li>Responsible for localizing regional Foodservice trends and insights and produce customized selling stories for FS retailers, Distributor and Sub-Distributors.&nbsp;</li><li>Lead the overall pre- and post-evaluation of local market Foodservice programs, campaigns, activations per key customer.&nbsp;</li><li>Co-lead the development of ideation sessions with Commercial Chef to support future launches.&nbsp;</li></ul> Country/market Strategy: <ul><li>Lead the development and execution of category and channel strategy, distribution targets, and assortment.</li><li>Overall responsible for local market intel (customer/retailer – Foodservice and Retail, category, competitors)&nbsp;</li><li>Set out external customer rationale (Selling Story) for promotional strategies based on category, customer, consumer insights (Triple Win framework) for both FS and Retail channels.&nbsp;</li><li>Ensures the strategy deployment for the price and assortment positioning.&nbsp;</li><li>eCommerce strategy and execution – co-build channel programs with BDMs (Foodservice and Retail) and campaigns with Regional Marketing team. Support BDM in eCommerce operations.&nbsp;</li><li>Owner of country activity calendar, covering NPDs/ portfolio, ATL (lead by Group Product Manager) and BTL in both retail &amp; food service.&nbsp;</li></ul> Requirements: <ul><li>Education Background: Business Management or Related Education Background</li><li>Education Level: Bachelor’s degree or above</li><li>Working Experience: 3 -5 Years Experience</li></ul> Technical Skills: <ul><li>Strong commercial and financial acumen and good in improving profitability and trade spending effectiveness and efficiency</li><li>Experience in working with channel partners with proven record in creating and executing revenue generating programs / initiatives</li><li>Dynamic, good interpersonal and people management skills as well as excellent business presentation skills.</li><li>Strong skills in Microsoft Office is assumed</li></ul> Personality/ Attitude: <ul><li>Passionate, positive and enthusiastic mindset</li><li>Dynamic, good interpersonal and people management skills as well as excellent business presentation skills</li></ul>

Responsibilities: <ul><li>Develop, adapt, and refine strategic direction for the category &amp; brand, grounded in consumer and customer insights.</li><li>Drive product planning, activation, advertising, and promotion for deployment of Brand Marketing Plan.</li><li>Drive the development of annual plans, focused on 1 to 3-year growth plans by identifying whitespace opportunity while demonstrating leadership of brand centric cross functional teams.</li><li>Set out Selling Story for new product &amp; campaign based on insight.</li><li>Responsible for managing overall category &amp; brand budget and accountable for delivery of annual P&amp;L.</li><li>Monthly tracking on Key brand Metrics Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity.</li><li>Actively recommend solutions and implement improvements to meet annual targets.</li><li>Responsible for launch management, building launch plans, customer sell-in and and potential legal &amp; regulatory issues</li><li>Responsible for assigned new product launch assessment and deployment in local market.</li><li>Responsible for existing business compliance and continuation in the scope of product marketing &amp; brand building&nbsp;</li><li>Manage (influence, drive, monitor) &amp; Builds productive and collaborative working relationship Marketing, Sales, Food Service, R&amp;D, S&amp;OP, Finance and others to manage brand’s day to day operations, and external partners and agencies.</li></ul> Requirements: <ul><li>Bachelor’s Degree minimum, master’s degree would be a plus.</li><li>5 or more years of experience in brand/product management/marketing (FMCG) or start up, experience in Distributor Model will be a plus.</li></ul>

Responsibilities: <ul><li>Sales and Marketing Growth Plans – Crafted plans to explode total business growth in Foodservice Channel.</li><li>Portfolio Management – Working on multi-tier, multi-segment categories to accelerate growth across different consumer groups to maximize the business growth, sales, and profit for the company&nbsp;</li><li>Distributor Management – Working with distributors across the markets from business planning to marketing and sales strategies to in-store, below-the-line and above-the-line executions. Collaborate with distributors on sell-out analysis to uncover growth gaps and opportunities.&nbsp;</li><li>Consumer-centric Category-Country Strategy – Designed and introduced the consumer insight-based growth strategy by category-country combination to unlock category and market growth, which was previously non-existent in the business.&nbsp;</li><li>Regional Campaign Design and Execution –Working on ideation, regional design and local adaptation and execution of campaigns that build on each category strategy.&nbsp;</li><li>Select Customer Development – new business development of potential select key customers (FS/e-comm) distributor partner may engage for new sources of revenue.&nbsp;</li><li>Key Account Development – conduct Joint Value Plan with key customers in FOODSERVICE, and eCommerce.&nbsp;</li><li>Ensure the JVP is fully aligned with the distributor for monthly execution.&nbsp;</li><li>Lead/participate in the distributor monthly sales cycle operations plan to ensure timely execution of monthly category &amp; customer plans.&nbsp;</li><li>Supply Chain Management – Initiated the full supply chain tracking system for Markets from ordering to shipping to systematize issue escalation and resolution (late ordering, delays, quality issues, customer complaints) more actionable.&nbsp;</li><li>Forecasting and Demand Planning – Leads the demand planning process with the distributors starting with sell-out analysis and campaign planning to sell-in forecasting and shipment planning. Feeds this data to regional demand&nbsp;</li><li>Planning to ensure stock availability from Export Affiliates.&nbsp;</li><li>Team management – a leadership skill to manage a small team of 2-3 people to coach, develop the key necessary skills and working closely to achieve the same goals.</li></ul> Requirements: <ul><li>5 years of experience in sales or marketing at FMCG company.</li><li>Proficient in analyzing sales data.</li><li>Proficient in Selling &amp; Negotiating.</li><li>Developing/Performing in Trade Marketing and Consumer insights.&nbsp;</li><li>Developing/Performing in Lift &amp; Launch, Innovation and Product Development.</li><li>Strong strategic and execution of sales especially in FOODSERVICE.&nbsp;</li><li>Proficient in Sales &amp; Business Development.&nbsp;</li><li>Proficient in Negotiating sales objectives with Distributors and/or Customers.&nbsp;</li><li>Proficient in Root-cause analysis, Critical Thinking &amp; Problem Solving.&nbsp;</li><li>Amicable to work in a matrix organization.</li></ul>

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126 category marketing Jobs found

Category Manager

Category Manager

Category Manager

Business Development Manager

Business Development Manager

Trade Marketing - GT

Customer Marketing Manager

Trade Marketing

Brand Manager

Business Development Manager

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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WhiteCrow is on a mission to connect companies with the best talent across the globe.