Senior Digital Marketing Analyst

Role Description: <ul><li>The Senior Digital Marketing Analyst is responsible for elevating digital experience, improving website navigation &amp; content findability, and driving search performance (onsite search, SEO, GEO) for the DDN business.</li><li>This role focuses on continuous digital experience optimization—identifying customer journey insights, improving content discoverability, increasing engagement, and partnering across COE, product, sales, and engineering teams to ensure DDN delivers an excellent digital experience for target customers.</li><li>In addition, this analyst will also support execution of DDN’s Account-based Marketing and Account-based Experience strategies.</li><li>The ideal candidate brings experience in web experience management, SEO, website &amp; customer journey analytics, digital UX improvements (ABM experience is a plus)—with a strong bias for data driven decision making and cross functional collaboration</li></ul> Responsibilities: 1. Website &amp; Digital Experience Ownership <ul><li>Own and manage DDN pages on client website, ensuring content clarity, navigation ease, and improved user experience.</li><li>Lead Digital Experience Enhancement Programs for DDN, including strategic planning, execution and measurement.</li><li>Identify and implement enhancements across customer journeys to improve engagement, path to product, and conversion.</li><li>Partner with COE for overall client website enhancements</li></ul> 2. Search &amp; Findability&nbsp; <ul><li>Lead search optimization efforts (internal client website search + external SEO/GEO) to improve content discoverability and product visibility.</li><li>Conduct keyword research, search insights analysis, and content optimization to increase targeted traffic.</li><li>Partner with COE Search and Product Data teams to improve taxonomy, product data quality, and metadata.</li></ul> 3. Digital Insights &amp; Customer Journey Analytics&nbsp; <ul><li>Analyze digital behavior using Adobe/Google Analytics to identify friction points and recommend improvements.</li><li>Develop insights dashboards and regular reporting on engagement, conversions, and client website performance.</li><li>Drive data driven recommendations to influence content strategy, navigation design, and digital channel optimization.</li></ul> 4. Cross Functional Digital CX Programs&nbsp; <ul><li>Partner with Product, Engineering, Sales and COE to align and execute digital experience improvement programs.</li><li>Support ABM and campaign teams by ensuring landing pages, product pages, and navigational flows are optimized for target personas.</li></ul> 5. Promotion &amp; Engagement Support <ul><li>Support digital promotions, sample campaigns and pipeline generation programs through website/UI enhancements.</li><li>Monitor client performance regularly and proactively suggest tests or improvements (A/B testing, content structure, CTA updates).</li></ul> Requirements: Qualifications <ul><li>Bachelor’s degree or above in Digital, Marketing or related field.</li><li>8+ years of experience in digital experience/marketing (B2B preferred).</li><li>Hands‑on experience with:</li><li>Website CMS (AEM preferred)</li><li>Analytics platforms (Adobe Analytics, Google Analytics)</li><li>SEO/SEM tools (SEMrush, Google Ads, Search Console)</li><li>UX research, customer journey mapping</li><li>HTML code is a plus</li><li>Strong analytical mindset with ability to translate insights into concrete actions.</li><li>Excellent communication and collaboration skills with experience influencing cross‑functional stakeholders.</li><li>Self‑driven, detail‑oriented, and comfortable working in a matrixed and fast-paced global organization.&nbsp;</li></ul>

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Senior Digital Marketing Analyst

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Senior Digital Marketing Analyst

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