Consumer Insights & Analytics Senior Specialist

Category Manager

Finance & Business Planning Manager

Sr. Product Manager

Business Development & Planning Analyst

Business Development Manager

Brand Manager

Brand Manager - DTC

Marketing MIS

Responsibilities:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <ul><li>Understanding key business questions and needs in the market.</li><li>Generating insights to serve the multicategory environment of the market, including targeting approach, portfolio optimization and communication development.</li><li>Conducting in-depth diagnostic research in the market to learn what adult smokers/users are thinking and doing along their journey to RRPs.</li><li>Connecting all consumer insights (new and existing). Provide reports in a holistic 360-degree view, so that the commercial teams can immediately decide and act upon.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li><li>Maintaining standard research tools on a monthly base, making sure that processes are respected, and deliverables are in line with stakeholders’ expectations.</li><li>Maintaining data management systems and back-end data infrastructure (with an important role on data extraction and analysis preparation).</li><li>Usage of traditional research and new analytics tools to build stronger and more holistic insights.&nbsp;</li><li>Final goal is to answer the different business questions coming from the commercial teams in the market, always ensuring consumer centric driven decisions.</li></ul> Requirements: <ul><li>University degree in Market Research, General Management or equivalent. Masters degree with a background in economy or statistics preferred.</li><li>Knowledge in market research methodologies: a) Brand and Image (segmentation, brand equity), b) Pricing (conjoint...), c) Communication (concept test, co-creation), etc., </li><li>with at least 4-5 years experience working with quantitative data in Market Research agency or final client.</li><li>Solid Power BI knowledge, we are looking for someone with interest on market research and analytics.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li><li>A high level of comfort with Microsoft Excel and Power Point is necessary.</li><li>Solid experience working with Power BI data (also other tools are welcomed: Stratifyd, Qualtrics, Tableau, SPSS, etc.).&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li><li>Some knowledge of NPS system is preferred.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li><li>Passion for understanding consumers and finding patterns in the data is required.</li><li>Looking for candidates that are open-minded, curious and have strong attention to details.</li><li>Comfortable working in a virtual team and working across different cultures.</li><li>Continuous learning and experimenting required, problem solving mindset is an advantage.&nbsp;&nbsp;&nbsp;&nbsp;</li><li>Native Spanish and Fluent in English (International team). Some knowledge of Portuguese (preferred but not required).</li></ul>

Responsibilities: <ul><li>Define a competitive advantage for your category in line with the Product Line strategy and build a robust 5-year roadmap</li><li>Identify opportunities based on the market sizing for the category across each market</li><li>Identify and deliver consumer insights for the category working with Marketing &amp; Markets</li><li>Develop strong propositions with unique selling points based on consumer insights to drive market share growth</li><li>Build a model catalogue for the category&nbsp;</li><li>Lead the product development steps along with project managers</li><li>Manage sourcing initiatives with global sourcing team to identify &amp; develop better strategic suppliers (when required)</li><li>Lead the delivery of commercial results for the category</li><li>Ensure the readiness of the commercial launch in collaboration with Design, R&amp;D, Marketing and CAs Product Line teams</li><li>Define VPM (Volume, Price, Mix) strategy and look for business insights to improve further</li><li>Steer the monthly commercial business reviews and drive commercial agenda for the category</li></ul> Requirements: <ul><li>5-10 Years of experience in building a business and developing commercial results.</li><li>Proven ability to operate in a large, complex organization and maximize the value of strong brands.</li><li>Sound commercial experience as business development/sales/channels and/or key account management or/and Marketing/Product Management closely supporting Sales force.</li></ul>

Responsibilities: <ul><li>Using insights to contribute to building business scenarios and enabling valuable investment decisions along with the Consumer Centric Organization (CCO).</li><li>Leading and participating in business discussions with the Management Team.</li><li>Translating the strategic plan into an operational business plan and financial plans that support the local market strategy and regional priorities.</li><li>Supporting an integrated business plan that connects all commercial activities and drives the conversion of the consumer journey into financials.</li><li>Understanding and analyzing the macro-economic environment.</li><li>Serving as the primary liaison with external partners and the main point of contact within the organization, supervising local data governance to ensure compliance with standards. Equivalent experience will be considered in addition to educational requirements.</li><li>Oversee all aspects of the Finance cycles management (OB/RF) in collaboration with the management and finance team.</li><li>Supporting the management in the preparation, analysis, and comments for Finance information reports and insights.</li></ul> Requirements: <ul><li>A university degree in business administration, economics/finance, or a similar field.</li><li>6+ years of experience in the position of finance manager, preferred in multinational company.</li><li>Experience in different fields of finance, including accounting, reporting, and controlling.</li><li>Knowledge of IFRS/US GAAP and company finance procedures.</li><li>Experience in leading processes and teams.</li><li>Strong data-driven mindset, with skills in data management, analysis, financial and business reporting, and data interpretation.</li><li>Excellent communication skills.</li><li>Proficiency in PC skills, including Power Point, Excel, and Word.</li><li>Proficiency in English and the local language.</li></ul>

Responsibilities : <ul><li>Collect and analyse consumer and market insights and competition strategies to make recommendations to management</li><li>Implement new launches, maintain growth in pillar products and animate core catalogue</li><li>Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences</li><li>Adapt communication material (imagery, digital, point of sale)</li><li>Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines</li><li>Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)</li><li>Manage PPP budget and ensure sales forecast accuracy</li><li>Effectively prepare clear messages for senior management</li><li>Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand</li><li>Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)</li><li>Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan</li></ul> Requirements : <ul><li>At least 7 years’ experience needed</li><li>Young, digitally savvy, agility &amp; flexibility</li><li>Keen to learn and start an E-Commerce career</li><li>E-Commerce landscape &amp; Platform understanding</li><li>Strong Operational Digital Marketing profile capable of building detailed activity plans</li><li>Collaborative and able to work between Sales &amp; Mktg to build the right plan</li><li>Brand &amp; consumer Journey understanding</li></ul>

Responsibilities: <ul><li>Understand companys consumer value proposition and the Consumer Journey tools and programs, as well as how Finance can support and add value</li><li>Prepare accurate and comprehensive analysis (volume, share and pricing) and scenario modelling for the assigned markets, ensuring all options are considered</li><li>Use a thorough, data-based approach to debate objectively, bring financial analysis and insights and help the business make the right value adding, consumer driven, commercial decisions</li><li>Build consensus and alignment across functions and projects to get things done effectively</li><li>Understand and apply companys principles, approach and tools for project and budget management</li><li>Revise budget and long-range plan figures throughout the year to account for changes in market dynamics</li><li>Continuously monitor performance of different initiatives deployed in the markets and highlight gaps or positive results</li><li>Prepare regular and ad-hoc business reports, highlights, presentations, and strategic reviews for management and OC functions</li></ul> Requirements: <ul><li>You have a college / university degree. MBA would be an asset.</li><li>You have at least 5 years of professional experience in business planning/profitability analysis/strategic finance/business development, preferably in FMCG environment.</li><li>You are a quick learner, an excellent problem solver, and a team player.</li><li>You have good organizational, multi-tasking, and communication skills.</li><li>You have excellent knowledge of Microsoft Excel and Microsoft Power Point.&nbsp;</li><li>You have excellent command in English (both written and spoken). Arabic is a plus.</li></ul>

Responsibilities: <ul><li>Sales and Marketing Growth Plans – Crafted plans to explode total company business growth in both Retail and Foodservice Channel.</li><li>Portfolio Management – Working on multi-tier, multi-segment categories to accelerate growth across different consumer groups to maximize the business growth, sales, and profit for the company</li><li>Distributor Management – Working with distributors across the markets from business planning to marketing and sales strategies to in-store, below-the-line and above-the-line executions. Collaborate with distributors on sell-out analysis to uncover growth gaps and opportunities.</li><li>Consumer-centric Category-Country Strategy – Designed and introduced the consumer insight-based growth strategy by category-country combination to unlock category and market growth, which was previously non-existent in the company business.</li><li>Regional Campaign Design and Execution –Working on ideation, regional design and local adaptation and execution of campaigns that build on each category strategy.</li><li>Select Customer Development – new business development of potential select key customers (retail/FS/e-comm) that the KH distributor partner may engage for new sources of revenue .</li><li>Key Account Development – conduct Joint Value Plan with key customers in RETAIL, FOODSERVICE, and eCommerce. Ensure the JVP is fully aligned with the distributor for monthly execution.</li><li>Lead/participate in the distributor monthly sales cycle operations plan to ensure timely execution of monthly category &amp; customer plans.</li><li>Supply Chain Management – Initiated the full supply chain tracking system for company Markets from ordering to shipping to systematize issue escalation and resolution (late ordering, delays, quality issues, customer complaints) more actionable.</li><li>Forecasting and Demand Planning – Leads the demand planning process with the distributors starting with sell-out analysis and campaign planning to sell-in forecasting and shipment planning. Feeds this data to regional demand planning to ensure stock availability from Export Affiliates.</li></ul>&nbsp;Requirements: <ul><li>Business Administration Degree</li><li>5 years of experience in sales or marketing at FMCG company</li><li>Team management – a leadership skill to manage a small team of 2-3 people to coach, develop the key necessary skills and working closely to achieve the same goals.</li><li>Proficient in analyzing sales data</li><li>Proficient in Selling &amp; Negotiating</li><li>Developing/Performing in Trade Marketing and Consumer insights</li><li>Developing/Performing in Lift &amp; Launch, Innovation and Product Development</li><li>Strong strategic and execution of sales in both RETAIL &amp; FOODSERVICE.</li><li>Proficient in Sales &amp; Business Development.</li><li>Proficient in Negotiating sales objectives with Distributors and/or Customers.</li><li>Proficient in Root-cause analysis, Critical Thinking &amp; Problem Solving.</li><li>Amicable to work in a matrix organization.</li></ul>

Responsibilities: <ul><li>Develop, adapt, and refine strategic direction for the category &amp; brand, grounded in consumer and customer insights.</li><li>Drive product planning, activation, advertising, and promotion for deployment of Brand Marketing Plan.</li><li>Drive the development of annual plans, focused on 1 to 3-year growth plans by identifying whitespace opportunity while demonstrating leadership of brand centric cross functional teams.</li><li>Set out Selling Story for new product &amp; campaign based on insight.</li><li>Responsible for managing overall category &amp; brand budget and accountable for delivery of annual P&amp;L.</li><li>Monthly tracking on Key brand Metrics Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity.</li><li>Actively recommend solutions and implement improvements to meet annual targets.</li><li>Responsible for launch management, building launch plans, customer sell-in and and potential legal &amp; regulatory issues</li><li>Responsible for assigned new product launch assessment and deployment in local market.</li><li>Responsible for existing business compliance and continuation in the scope of product marketing &amp; brand building&nbsp;</li><li>Manage (influence, drive, monitor) &amp; Builds productive and collaborative working relationship Marketing, Sales, Food Service, R&amp;D, S&amp;OP, Finance and others to manage brand’s day to day operations, and external partners and agencies.</li></ul> Requirements: <ul><li>Bachelor’s Degree minimum, master’s degree would be a plus.</li><li>5 or more years of experience in brand/product management/marketing (FMCG) or start up, experience in Distributor Model will be a plus.</li></ul>

Responsibilities: <ul><li>Sales and Marketing Growth Plans – Crafted plans to explode total business growth in Foodservice Channel.</li><li>Portfolio Management – Working on multi-tier, multi-segment categories to accelerate growth across different consumer groups to maximize the business growth, sales, and profit for the company&nbsp;</li><li>Distributor Management – Working with distributors across the markets from business planning to marketing and sales strategies to in-store, below-the-line and above-the-line executions. Collaborate with distributors on sell-out analysis to uncover growth gaps and opportunities.&nbsp;</li><li>Consumer-centric Category-Country Strategy – Designed and introduced the consumer insight-based growth strategy by category-country combination to unlock category and market growth, which was previously non-existent in the business.&nbsp;</li><li>Regional Campaign Design and Execution –Working on ideation, regional design and local adaptation and execution of campaigns that build on each category strategy.&nbsp;</li><li>Select Customer Development – new business development of potential select key customers (FS/e-comm) distributor partner may engage for new sources of revenue.&nbsp;</li><li>Key Account Development – conduct Joint Value Plan with key customers in FOODSERVICE, and eCommerce.&nbsp;</li><li>Ensure the JVP is fully aligned with the distributor for monthly execution.&nbsp;</li><li>Lead/participate in the distributor monthly sales cycle operations plan to ensure timely execution of monthly category &amp; customer plans.&nbsp;</li><li>Supply Chain Management – Initiated the full supply chain tracking system for Markets from ordering to shipping to systematize issue escalation and resolution (late ordering, delays, quality issues, customer complaints) more actionable.&nbsp;</li><li>Forecasting and Demand Planning – Leads the demand planning process with the distributors starting with sell-out analysis and campaign planning to sell-in forecasting and shipment planning. Feeds this data to regional demand&nbsp;</li><li>planning to ensure stock availability from Export Affiliates.&nbsp;</li><li>Team management – a leadership skill to manage a small team of 2-3 people to coach, develop the key necessary skills and working closely to achieve the same goals.</li></ul> Requirements : <ul><li>3 years of experience in sales or marketing at FMCG company</li><li>Proficient in analyzing sales data&nbsp;</li><li>Proficient in Selling &amp; Negotiating&nbsp;</li><li>Developing/Performing in Trade Marketing and Consumer insights&nbsp;</li><li>Developing/Performing in Lift &amp; Launch, Innovation and Product Development</li><li>Strong strategic and execution of sales especially in FOODSERVICE.&nbsp;</li><li>Proficient in Sales &amp; Business Development.&nbsp;</li><li>Proficient in Negotiating sales objectives with Distributors and/or Customers.&nbsp;</li><li>Proficient in Root-cause analysis, Critical Thinking &amp; Problem Solving.&nbsp;</li><li>Amicable to work in a matrix organization.</li></ul>

Responsibilities: <ul><li>The Brand Manager will be managing a portfolio of DTC consumer health products. Key responsibility includes developing annual brand marketing plan and launch plan in line with strategy, budget and targets of company.</li><li>Lead the development of launch plans and tactics, engaging in activities such as Brand Strategy, Strategic/Operational Planning and Execution.&nbsp;</li><li>This position covers the Philippine market.&nbsp;</li><li>The Product Manager will work collaboratively with cross-functional teams both internally and externally - sales, finance, supply chain and third-party agency partners.</li></ul> Major activities: <ul><li>Lead in go to market strategy, launch execution, activation, advertising and promotion for deployment of Brand Marketing Plan.</li><li>Drive the brand by working cross functionally and tracking development of all product initiatives to ensure timely launch of NPD within objectives and timeline.</li><li>Provide monthly analysis and findings with plan of actions using market share and available data.</li><li>Responsible in managing brand budget. Monitor and control A&amp;P expenditure within budget allocations.</li><li>Lead on-going analysis and review of new products, category, market trends, promotional programs and competitive information as part of a situation assessment on brand performance and product pipelining.</li><li>Involved in the S&amp;OP process, which involves monthly inventory sales forecast and monitoring as well as the interface between supplier and partners.</li><li>Knowledgeable in product lifecycle management</li><li>Familiar with digital and social media platforms.</li><li>Familiar and comply to advertisement compliance for healthcare products</li><li>Familiar with business to business (corporate) marketing</li></ul> Requirements: <ul><li>Degree in Business/Marketing preferred.</li><li>Good understanding of the latest marketing trends and techniques.</li><li>Understand consumer sales journey and familiar with social media platforms.</li><li>Good analytical skills, evaluate data and provide insights to improve sales.</li><li>Min 5 years of brand management and trade marketing experience from Consumer Health/FMCG products.</li><li>Customer focused with strong interpersonal skills and able to illustrate agility to work and manage cross-functional teams.&nbsp;</li><li>Able to demonstrate new pilots in the areas of digital and analytics</li><li>Detail oriented and having the ability to actively listen.</li><li>Solid communication skills including presentation, verbal and written abilities. Shortlisted candidates are required to do a business case project.</li><li>Strategically focused, results oriented with strong problem-solving skills</li></ul>

Responsibilities: Data Analysis and Reporting: <ul><li>Analyze marketing data to provide actionable insights for decision-making.</li><li>Generate regular reports on key performance indicators (KPIs) and marketing metrics.</li><li>Conduct trend analysis to identify opportunities and challenges in the market.</li></ul> System Management: <ul><li>Oversee the implementation and maintenance of marketing information systems.</li><li>Ensure data integrity and accuracy within the marketing database.</li><li>Collaborate with IT teams to troubleshoot and resolve system-related issues.</li></ul> Campaign Optimization: <ul><li>Work closely with marketing teams to evaluate the effectiveness of campaigns.</li><li>Utilize data-driven insights to optimize marketing strategies and improve ROI.</li><li>Recommend adjustments to campaigns based on performance analytics.</li></ul> Market Research: <ul><li>Conduct market research to stay informed about industry trends and consumer behavior.</li><li>Use market insights to contribute to the development of marketing strategies.</li></ul> Competitor Analysis: <ul><li>Monitor and analyze competitor activities in the market.</li><li>Provide recommendations on how to position our products and improve competitiveness.</li></ul> Cross-functional Collaboration: <ul><li>Collaborate with cross-functional teams, including sales, product development, and finance, to align marketing strategies with overall business goals.</li><li>Communicate findings and recommendations to various stakeholders.</li></ul> Training and Support: <ul><li>Provide training and support to marketing teams on the effective use of MIS tools and systems.</li><li>Stay updated on industry best practices and emerging technologies.</li></ul> Requirements: <ul><li>Bachelors degree in Marketing, Business, Information Systems, or related field. </li><li>Masters degree is a plus.</li><li>Proven experience in marketing MIS within the liquor industry or a related field.</li><li>Strong analytical and problem-solving skills.</li><li>Proficiency in using marketing analytics tools and databases.</li><li>Excellent communication and presentation skills.</li><li>Ability to work collaboratively in a fast-paced and dynamic environment.</li></ul>

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153 consumer insights Jobs found

Consumer Insights & Analytics Senior Specialist

Category Manager

Finance & Business Planning Manager

Sr. Product Manager

Business Development & Planning Analyst

Business Development Manager

Brand Manager

Business Development Manager

Brand Manager - DTC

Marketing MIS

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Skills

Industry

Location

Jobtitle

153 consumer insights Jobs found

Consumer Insights & Analytics Senior Specialist

Category Manager

Finance & Business Planning Manager

Sr. Product Manager

Business Development & Planning Analyst

Business Development Manager

Brand Manager

Business Development Manager

Brand Manager - DTC

Marketing MIS

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

TALENT

COMPANY

Contact Us

JOBS BY SKILLS

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.