Brand Manager

Sr. Product Manager

Marketing Communications Specialist

Marketing Manager

E-Commerce Manager

Social Media and Content Manager

Trade Marketing Lead

Brand & Digital Activation

Brand Manager - DTC

First VP , Wealth and Regional Marketing, Group Retail Marketing

Responsibilities: <ul><li>Oversee the overall Brand follow up and consolidation in close collaboration with Marketing Manager.</li><li>Help prepare and coordinate key Zone and Budget presentations.</li><li>Help prepare and coordinate Retailer and Distributor presentations.</li><li>Oversee transversal cross axe brand animations or projects such as Ramadan , LL Animations…</li><li>Assist the Marketing Manager with the Budget preparation by having gathered knowledge in the necessary Brand meetings in Paris (Committee Europe/ Worldwide meetings).</li><li>Coach and help grow the Product Brand Managers – helping upskilling, prioritization and operational excellence. Be responsible for introduction of new comers.</li><li>Coach the team intern and act as a mentor.</li><li>Represent Marketing Manager in key meetings or in urgent situations when he/ or she is unavailable.</li></ul> Requirements: <ul><li>5+ years of experience in retail (preferably beauty industry) and digital transformation.</li><li>Delivered brand and category growth for premium and luxury brands – in dynamic market conditions.</li><li>Worked regionally in Marketing related roles.</li><li>Worked in developing and developed markets and in modern and traditional retail environments.</li><li>Strong negotiation skills.</li></ul>

Responsibilities : <ul><li>Collect and analyse consumer and market insights and competition strategies to make recommendations to management</li><li>Implement new launches, maintain growth in pillar products and animate core catalogue</li><li>Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences</li><li>Adapt communication material (imagery, digital, point of sale)</li><li>Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines</li><li>Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)</li><li>Manage PPP budget and ensure sales forecast accuracy</li><li>Effectively prepare clear messages for senior management</li><li>Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand</li><li>Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)</li><li>Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan</li></ul> Requirements : <ul><li>At least 7 years’ experience needed</li><li>Young, digitally savvy, agility &amp; flexibility</li><li>Keen to learn and start an E-Commerce career</li><li>E-Commerce landscape &amp; Platform understanding</li><li>Strong Operational Digital Marketing profile capable of building detailed activity plans</li><li>Collaborative and able to work between Sales &amp; Mktg to build the right plan</li><li>Brand &amp; consumer Journey understanding</li></ul>

Role Description: <ul><li>We are seeking a Marketing Communications Specialist to join our Digital Transformation (DT) department.</li><li>The Marketing Communications Specialist will be responsible for advocating for a service function for DT, to take the major topics identified by DT management (programs, initiatives, etc.) and develop messaging and content for these topics.</li><li>Furthermore, the candidate will foster a culture of digital adoption within the organization and across our partner network.</li><li>This will be achieved by leading impactful outreach programs and events, ultimately building a thriving DT community, driving awareness, engagement, and increased adoption of our digital solutions.&nbsp;</li></ul> Responsibilities: <ul><li>Collaborate with product development teams to understand the value proposition of digital solutions.</li><li>Craft compelling marketing materials and messaging to communicate the benefits of these solutions to corporate and targeted audiences.</li><li>Lead and oversee all of the marketing efforts from creative to operations.</li><li>Build Advocacy team’s expertise in disruptive technologies.</li><li>Build DT community and mindset within organizations Increase Corporate digital solution adoption DT Advocacy works with organizations in internal/external events to showcase Company DT expertise in all the different domains.</li></ul> Requirements: <ul><li>Bachelors degree (Marketing &amp; Communication degree preferred) 10 years work experience within a marketing department and at least 3 years in a management role.</li><li>Good command of the English language, written and oral.&nbsp;&nbsp;</li></ul>

Responsibilities: <ul><li>Develop and execute comprehensive marketing strategies aligned with business objectives</li><li>Lead and manage marketing campaigns across various channels, including digital, social media, and traditional platforms</li><li>Conduct market research and analyze data to identify trends, opportunities, and customer insights</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and product positioning</li><li>Manage and optimize marketing budget to maximize ROI.</li><li>Create and maintain marketing collateral, including presentations, brochures, and digital content</li><li>Develop and nurture relationships with key stakeholders, partners, and media outlets</li><li>Monitor and report on marketing performance metrics, providing insights and recommendations for improvement</li><li>Stay updated on industry trends and competitor activities to maintain a competitive edge</li></ul> Requirements: <ul><li>Bachelors degree in Marketing, Business Administration, or related field; MBA preferred</li><li>5+ years of experience in marketing roles, preferably in the technology sector</li><li>Proven track record of successful marketing campaign development and execution</li><li>Strong analytical skills with the ability to interpret data and make data-driven decisions</li><li>Excellent communication and presentation skills</li><li>Proficiency in marketing automation tools, CRM systems, and digital marketing platforms</li><li>Experience in B2B marketing within the IT industry is a plus</li><li>Strong project management and organizational skills</li><li>Ability to work in a fast-paced, dynamic environment</li></ul>

Responsibilities <ul><li>Develop and implement data-driven strategies to achieve the company’s digital KPIs;</li><li>Initiate and manage projects to improve the website discoverability, UX, and performance;</li><li>Monitor web analytics and make optimizations to remove friction from the customer experience;</li><li>Create and update website content in line with the brand programs and campaigns;</li><li>Manage the end-to-end online sales process and the channel profitability, including relationship management of the e-commerce partners.</li></ul> Requirements <ul><li>5+ years of experience in a similar role.</li><li>University degree (Business Administration, Marketing Management, Economics or similar).</li><li>Strong business acumen and P&amp;L understanding.</li><li>Experience in marketing and digital marketing management.</li><li>Very good knowledge of search engine optimization (SEO), conversion rate optimization (CRO), digital paid media, attribution modelling, A/B testing.</li><li>Strong understanding of UX and web design, as well as experience in web content management.</li><li>Proficiency in web analytics and reporting tools (e.g., Google Analytics, Glassbox).</li><li>Strong communication skills and ability to work cross-functionally.</li><li>Excellent project management skills, including 3rd party management.</li><li>Fluency in Bulgarian and English (level C1), both written and verbal.</li><li>Proficient user of Microsoft Office products, especially Excel.</li></ul>

Responsibilities: DEFINE AND EXECUTE THE SOCIAL MEDIA STRATEGY: <ul><li>Develop and implement cutting-edge social media and influencer strategies to support the brand’s annual marketing calendar and drive deep engagement among consumers.</li><li>Create innovative social campaigns and content that assert the brands’ superior technology, efficacy, and positioning.</li><li>Stay ahead of industry trends and bring first-to-market social media initiatives to the brand.</li></ul> EXPAND AND DEEPEN SOCIAL PRESENCE: <ul><li>Manage and curate content (local &amp; influencer shoot) across various social media platforms, including Instagram, Facebook, and TikTok</li><li>Collaborate with marketing teams to ensure brand consistency and alignment with overall marketing strategies.</li><li>Analyze performance metrics and continuously optimize social media efforts for substantial growth.</li></ul> COMMUNITY MANAGEMENT AND UGC TESTIMONIAL AMPLIFICATION: <ul><li>Manage relationship with community management partners, defining and implementing community management guidelines, consumer care and reply-rates, and ensure monthly reporting against KPIs.</li><li>Define and implement consumer and professional UGC content strategy to showcase the effectiveness of our products.</li></ul> TEAM LEADERSHIP: <ul><li>Lead and mentor a direct report, fostering their growth and development within the organization.</li><li>Collaborate with cross-functional teams, including marketing, sales, and product development, to achieve common goals.</li></ul> DIGITAL BRAND BUIDLING&nbsp; <ul><li>Is obsessed with consumer centricity.</li><li>Builds audience through relevant content.</li><li>Scales consumers and influencers engagement.</li><li>Masters digital marketing tactics.</li></ul> Requirements: <ul><li>Bachelors degree in Marketing, Communications, or related field.</li><li>Proven experience in social media management and content strategy, ideally in the skincare or beauty industry.</li><li>Customer service mindset</li><li>Exceptional eye for aesthetics, creative thinking, and the ability to produce premium content that aligns with our brands image and values.</li><li>Strong understanding of social media platforms, trends, and best practices.</li><li>Excellent written and verbal communication skills.</li><li>Analytical mindset with the ability to use data to drive decision-making.</li><li>Leadership and team management experience preferred.</li></ul>

Responsibilities: Brand Building Strategy for relevant channel:&nbsp; <ul><li>Develop and execute brand building strategies for smoke-free product categories, including IQOS (heated tobacco product), ZYN (nicotine pouches), and VEEV (vaping products). This includes creating awareness, driving volume, and fostering engagement among target consumers and driving retention across our trade partners.&nbsp;</li><li>Increase IQOS brand awareness nationally amongst adult smokers.&nbsp;</li><li>Achieve incremental increases in product adoption and market share within the smoke-free product categories as per category plans by year end as part of trade marketing communications.&nbsp;&nbsp;</li></ul> Channel ownership:&nbsp; <ul><li>Manage marketing activities across multiple channels, including key accounts, general trade, and the vape channel.&nbsp;&nbsp;</li><li>Develop channel-specific marketing plans and ensure effective implementation to maximize brand visibility and sales, through visiting the channel at least once a month, ensure the plans align with current opportunities.&nbsp;&nbsp;</li><li>Become the channel expert/go to person for your respective channel(s).&nbsp;&nbsp;</li><li>Ownership of account and JBPs plans.</li><li>Increase sales volume through your channel through agreed KPIs set per account and as per Joint Business Plans in collaboration with relevant commercial function.&nbsp;&nbsp;</li><li>Trade Marketing Strategy development across channels both online and offline; including direct interaction with channel to agree on annualised Joint Marketing and Activation Plans; work closely with brand teams to ensure timely and impactful execution.&nbsp;</li></ul> Campaign development &amp; deployment:&nbsp; <ul><li>Manage the creation &amp; deployment of agreed campaigns and activities across channels as per the annual joint business plans and campaign planner. Ensure all materials and toolkits are developed, prototyped, tested, and deployed on time and in full readiness for implementation. Follow up with key stakeholders to fully evaluate, taking onboard learnings and feedback to optimize future campaigns and activities across channels.&nbsp;&nbsp;</li><li>Develop and deploy activities for multiple categories (including, Heated tobacco products, Nicotine pouches &amp; Vaping products) that will be used to capitalise upon several business drivers, ranging from building distribution across targeted channels, to increasing trade partners understanding of our portfolio of brands.&nbsp;&nbsp;</li></ul> Key deliverables include:&nbsp;&nbsp; <ul><li>Distribution campaigns across TEREA, ZYN &amp; VEEV across omni-channels&nbsp;</li><li>Building &amp; deploying campaigns to drive ILUMA, TEREA, ZYN &amp; VEEV volume through 3rd party customer digital platforms.&nbsp;</li><li>Proactive planning and creation of toolkits for field teams to use as per the brand activity calendar across categories and channels.&nbsp;&nbsp;</li><li>Roll out of all tactical communication for use across short term activities, this includes all TPOSM kits from artwork, testing to final production.&nbsp;&nbsp;</li><li>Deployment of activities across channels in line with category plans and accounts available touchpoints. This will include the production &amp; supply of materials to each key account on time and in full.&nbsp;&nbsp;</li><li>Management of digital engagement content calendars for multiple touchpoints across own and customer platforms.</li><li>Technical understanding and experience of working with POS solutions ranging from digital media to POS fixtures.</li><li>Management of the maintenance of PML POS solutions in market through centralised databases.</li></ul> Marketing Collateral and POS Materials:&nbsp; <ul><li>Collaborate with category teams and agencies to develop marketing collateral, point-of-sale (POS) materials, trade promotions, and other brand assets. Ensure consistent messaging and visual identity across all marketing materials.&nbsp;</li><li>Supplier Management, cultivate relationships with key partners and negotiate commercial opportunities. Manage existing 3rd party contractual agreements in line with procurement processes.</li></ul> Budget Management:&nbsp; <ul><li>Develop and manage marketing budgets for trade marketing initiatives.&nbsp;</li><li>Monitor spending, track ROI, and optimize budget allocation to achieve marketing objectives effectively.&nbsp;</li></ul> Cross-functional Collaboration:&nbsp; <ul><li>Collaborate closely with commercial teams, category managers, and other stakeholders to align marketing strategies with brand objectives.&nbsp;</li><li>Provide guidance and support to ensure effective execution of trade marketing initiatives.&nbsp;</li></ul> Performance Tracking and Reporting:&nbsp; <ul><li>Establish key performance indicators (KPIs) and metrics to measure the success of trade marketing activities.&nbsp;</li><li>Regularly track and analyse performance data, prepare comprehensive reports, and present findings to stakeholders.</li><li>Analyze market trends, consumer insights and competitor activities to identify growth opportunities.</li></ul> Compliance and Regulatory Requirements:&nbsp; <ul><li>Stay updated on relevant regulations, policies, and industry standards related to smoke-free product categories.&nbsp;</li><li>Ensure all marketing activities comply with legal &amp; EA guidelines and are passed through the CMR process.&nbsp;&nbsp;</li></ul> People Management: <ul><li>Responsible for the management and development of direct report(s)&nbsp;</li><li>Leadership of team objectives &amp; KPIs with action plans in place for tracking performance&nbsp;&nbsp;</li><li>Provide coaching and mentoring to direct reports through regular 121 meetings and ongoing regular feedback.&nbsp;</li><li>Conduct regular performance reviews in line with quarterly check points, providing constructive feedback on strengths and development areas.&nbsp;</li><li>Foster an environment of open communication, collaboration, and employee engagement.&nbsp;&nbsp;</li><li>Develop skills and competencies of team members through training programs and stretch assignments.&nbsp;&nbsp;</li><li>Guide direct reports through major projects and workflow changes, removing obstacles.&nbsp;&nbsp;</li></ul> Requirements: <ul><li>Experience of 8 + years in Trade marketing – UK key account – Senior people.</li><li>12months – 2 years in Key account experience.</li><li>Traditional key account experience – Technical skills, people management – managing 2 people</li><li>Day to trade manage commercial.</li><li>Campaign deployment, touch point, digital, merchandising – Retail trade, indirect trade</li><li>Prioritize, strategies, managing everyone expectation and stakeholder.</li><li>Key between business and Communication</li></ul>

Responsibilities: <ul><li>Development and implementation of omnichannel communication campaigns under consideration of the strategic brand alignment.</li><li>Further development and activation of our digital channels e. g. e-commerce, CRM and Club/Loyalty</li><li>Support in the development of business cases and elaboration of a long-term communication strategy with the objectives of customer acquisition and customer retention.</li><li>Creation of reports and analysis of the campaigns carried out on KPIs and learnings with the aim of performance optimization.</li><li>Ensuring a unified brand presence across all communication channels in line with the global brand CI.</li><li>Close collaboration with creative agencies for the development and elaboration of brand campaigns and activation measures.</li><li>Project management.</li><li>Close interface and stakeholder management with all commercial departments as well as our client.</li></ul> Requirements: <ul><li>Degree in Business Administration, Marketing, Digital or similar.</li><li>Min. 2-3 years of professional experience in the areas of brand management, marketing or digital.</li><li>Strong customer orientation and conceptual thinking.</li><li>Good understanding and fine sense of design and brand management.</li><li>IT skills (MS Office tools, especially Excel and PowerPoint).</li><li>Holistic and strategic thinking, as well as analytical skills.</li><li>“Hands-on mentality and “Consumer-Centric-Mindset”</li><li>Strong skills in project management and safe handling of external partners &amp; internal stakeholders</li><li>Empathy, high interpersonal competence, and self-motivation.</li><li>Negotiation-proof German &amp; English spoken and written.</li></ul>

Responsibilities: <ul><li>The Brand Manager will be managing a portfolio of DTC consumer health products. Key responsibility includes developing annual brand marketing plan and launch plan in line with strategy, budget and targets of company.</li><li>Lead the development of launch plans and tactics, engaging in activities such as Brand Strategy, Strategic/Operational Planning and Execution.&nbsp;</li><li>This position covers the Philippine market.&nbsp;</li><li>The Product Manager will work collaboratively with cross-functional teams both internally and externally - sales, finance, supply chain and third-party agency partners.</li></ul> Major activities: <ul><li>Lead in go to market strategy, launch execution, activation, advertising and promotion for deployment of Brand Marketing Plan.</li><li>Drive the brand by working cross functionally and tracking development of all product initiatives to ensure timely launch of NPD within objectives and timeline.</li><li>Provide monthly analysis and findings with plan of actions using market share and available data.</li><li>Responsible in managing brand budget. Monitor and control A&amp;P expenditure within budget allocations.</li><li>Lead on-going analysis and review of new products, category, market trends, promotional programs and competitive information as part of a situation assessment on brand performance and product pipelining.</li><li>Involved in the S&amp;OP process, which involves monthly inventory sales forecast and monitoring as well as the interface between supplier and partners.</li><li>Knowledgeable in product lifecycle management</li><li>Familiar with digital and social media platforms.</li><li>Familiar and comply to advertisement compliance for healthcare products</li><li>Familiar with business to business (corporate) marketing</li></ul> Requirements: <ul><li>Degree in Business/Marketing preferred.</li><li>Good understanding of the latest marketing trends and techniques.</li><li>Understand consumer sales journey and familiar with social media platforms.</li><li>Good analytical skills, evaluate data and provide insights to improve sales.</li><li>Min 5 years of brand management and trade marketing experience from Consumer Health/FMCG products.</li><li>Customer focused with strong interpersonal skills and able to illustrate agility to work and manage cross-functional teams.&nbsp;</li><li>Able to demonstrate new pilots in the areas of digital and analytics</li><li>Detail oriented and having the ability to actively listen.</li><li>Solid communication skills including presentation, verbal and written abilities. Shortlisted candidates are required to do a business case project.</li><li>Strategically focused, results oriented with strong problem-solving skills</li></ul>

Responsibilities:&nbsp; <ul><li>This role is responsible for driving Wealth Banking and Privilege Banking segment marketing programs and engagement activities to build client value propositions, support client acquisition targets and AUM growth amongst affluent clients in Singapore and across the region. </li><li>This role is also responsible for development and delivery of wealth advisory content and communications.&nbsp;</li><li>Develop marketing strategies and engagement initiatives, ensuring the agreed value propositions are appropriately expressed for the respective segments.&nbsp;</li><li>The individual will work closely with stakeholders across advisory, sales, customer franchise, product, compliance and legal teams as well as external partners, to provide strategic direction and execute campaigns to help drive client acquisition, deepen client engagement and promote portfolio quality and penetration.&nbsp;</li><li>Plan and execute world-class client engagement events including market outlook forums (hybrid and face-to-face). </li><li>He/she will also need to identify key partners and potential partnership opportunities that can deliver exclusive experiences for our affluent clients.&nbsp;</li><li>Lead the development of thought-leadership content strategy and execute marketing amplification efforts across paid and owned media platforms to deliver timely insights and market information to our clients.&nbsp;</li><li>As the lead in this function, he/she will be required to provide clear direction and work with creative and social agencies to develop effective assets across the full range of paid and owned channels.</li><li>He/she will also be expected to have experience and capabilities across traditional and digital marketing, working with the media agency to determine the media mix, target and retarget audiences effectively; and optimise media spends for campaigns.&nbsp;</li><li>Monitor and track campaign performance and results to aid learnings for future campaigns and for best practice sharing&nbsp;</li><li>Responsible for managing allocated marketing budgets, including monitoring the marketing effectiveness of spends in driving marketing and business objectives.&nbsp;</li></ul> Requirements: <ul><li>Degree in Communications/Journalism/Marketing/Economics with at least 10 years of relevant business communications experience in Banking or Finance Industry&nbsp;</li><li>Excellent writing &amp; communication skills with experience generating content across multiple formats&nbsp;</li><li>Good understanding of wealth management products&nbsp;</li><li>Robust project management skills – prioritise and manage multiple projects in a fast-paced environment while maintaining attention to detail&nbsp;</li><li>Possess business acumen, with a keen eye on the competitive landscape and a strong ability to help drive results while adapting to business needs and challenges&nbsp;</li></ul> Other details: <ul><li>This role would be for a premium segment of customer base.</li><li>This is a marketing role</li><li>Looking for candidates with experience in the Singapore Market.</li><li>Good to have would be a someone with a mix of media agency + BFSI experience.</li><li>This is an Individual Contributor Role, however, will work with a team of 10 people.</li><li>This position reports to the SVP, Wealth Marketing.</li><li>Since this is a marketing role, one must have excellent communication skills.</li><li>his is a replacement role</li></ul>

Skills

Industry

Location

Jobtitle

172 digital marketing Jobs found

Brand Manager

Sr. Product Manager

Marketing Communications Specialist

Marketing Manager

E-Commerce Manager

Social Media and Content Manager

Trade Marketing Lead

Brand & Digital Activation

Brand Manager - DTC

First VP , Wealth and Regional Marketing, Group Retail Marketing

WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

TALENT

COMPANY

Contact Us

JOBS BY SKILLS

JOBS BY FUNCTION

JOBS BY INDUSTRY

JOBS BY LOCATIONS

MODEL JOBS

JOBS BY CITY

Skills

Industry

Location

Jobtitle

172 digital marketing Jobs found

Brand Manager

Sr. Product Manager

Marketing Communications Specialist

Marketing Manager

E-Commerce Manager

Social Media and Content Manager

Trade Marketing Lead

Brand & Digital Activation

Brand Manager - DTC

First VP , Wealth and Regional Marketing, Group Retail Marketing

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

TALENT

COMPANY

Contact Us

JOBS BY SKILLS

JOBS BY FUNCTION

JOBS BY INDUSTRY

JOBS BY LOCATIONS

MODEL JOBS

JOBS BY CITY

WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.