Trade Marketing

Trade Marketing - GT

Business Development Manager

Responsibilities:&nbsp; Profitable Delivery of the Annual Operating Plan (AOP) through sales:&nbsp; <ul><li>Sets Sales priorities with Promo Calendar, manage category risks and opportunities in coordination with BDM.</li><li>Work with sales (challenge, provide input &amp; support) on bottom-up planning of country, category (base and innovations), customer; 4-12 months volume forecast responsibility.&nbsp;</li><li>Financial KPI tracking to deliver both topline and bottom line for focus categories and NPDs.&nbsp;</li><li>Focus category volume calls, understand performance drivers and work with sales to address needs.&nbsp;</li><li>Regularly reviews the market performance by channel (Foodservice and retail), by area, by category, by SKU through internal and external data and recommends appropriate intervention to address opportunities identified by closely&nbsp;</li><li>working with KHC &amp; Distributor Sales Teams.&nbsp;</li></ul> Delivery of Commercial Effectiveness Plans:&nbsp; Retail Channel:&nbsp; <ul><li>Owner of Trade promotional strategy &amp; mechanisms, evaluations and impact on category and commercial metrics to ensure continuous improvement.</li><li>Owner of Perfect Store strategy and execution (e.g., category-in-channel assortment, planogram, pricing recommendations, activations – displays, sampling);&nbsp;</li><li>co-manage the execution with Distributor Trade Marketing team.&nbsp;</li><li>Co-develop Pricing and Assortment strategies with Regional Group Product Managers to suit local demand/needs.&nbsp;</li><li>Responsible for trade promo and distribution expansion volume uplift recommendation aligned with BDM and Distributor team.&nbsp;</li><li>Co-manage Trade ZBB investments including D&amp;A and assortment change with Country Manager&nbsp;</li><li>Work closely with Regional Marketing Team and build the commercial plan for brand campaigns and NPDs; leads the generation of country, customer tailored execution.&nbsp;</li><li>Responsible for translating the regional category, product &amp; brand strategies into localized promotional strategies.</li></ul> Foodservice Channel:&nbsp; <ul><li>Execute in-store offtake marketing programs &amp; customer-related projects in strategic FS Channels (QSR, FSR, HOTELS) aligned with Regional Foodservice Team key strategic directions.&nbsp;</li><li>Lead the localization, production, and deployment of POSM/trade merchandise in strategic channels – QSR,FSR, Hotels.&nbsp;</li><li>Responsible for localizing regional Foodservice trends and insights and produce customized selling stories for FS retailers, Distributor and Sub-Distributors.&nbsp;</li><li>Lead the overall pre- and post-evaluation of local market Foodservice programs, campaigns, activations per key customer.&nbsp;</li><li>Co-lead the development of ideation sessions with Commercial Chef to support future launches.&nbsp;</li></ul> Country/market Strategy: <ul><li>Lead the development and execution of category and channel strategy, distribution targets, and assortment.</li><li>Overall responsible for local market intel (customer/retailer – Foodservice and Retail, category, competitors)&nbsp;</li><li>Set out external customer rationale (Selling Story) for promotional strategies based on category, customer, consumer insights (Triple Win framework) for both FS and Retail channels.&nbsp;</li><li>Ensures the strategy deployment for the price and assortment positioning.&nbsp;</li><li>eCommerce strategy and execution – co-build channel programs with BDMs (Foodservice and Retail) and campaigns with Regional Marketing team. Support BDM in eCommerce operations.&nbsp;</li><li>Owner of country activity calendar, covering NPDs/ portfolio, ATL (lead by Group Product Manager) and BTL in both retail &amp; food service.&nbsp;</li></ul> Requirements: <ul><li>Education Background: Business Management or Related Education Background</li><li>Education Level: Bachelor’s degree or above</li><li>Working Experience: 3 -5 Years Experience</li></ul> Technical Skills: <ul><li>Strong commercial and financial acumen and good in improving profitability and trade spending effectiveness and efficiency</li><li>Experience in working with channel partners with proven record in creating and executing revenue generating programs / initiatives</li><li>Dynamic, good interpersonal and people management skills as well as excellent business presentation skills.</li><li>Strong skills in Microsoft Office is assumed</li></ul> Personality/ Attitude: <ul><li>Passionate, positive and enthusiastic mindset</li><li>Dynamic, good interpersonal and people management skills as well as excellent business presentation skills</li></ul>

Responsibilities :&nbsp;Profitable Delivery of the AOP through sales:&nbsp;<ul><li>Sets Sales priorities with Promo Calendar, manage category risks and opportunities in coordination with BDM.</li><li>Work with sales (challenge, provide input &amp; support) on bottom-up planning of country, category (base and innovations), customer; 4-12 months volume forecast responsibility.</li><li>Financial KPI tracking to deliver both topline and bottom line for focus categories and NPDs.</li><li>Focus category volume calls, understand performance drivers and work with sales to address needs.</li><li>Regularly reviews the market performance by channel (Foodservice and retail), by area, by category, by SKU through internal and external data and recommends appropriate intervention to address opportunities identified by closely working with Distributor Sales Teams.</li></ul>&nbsp;Delivery of Commercial Effectiveness Plans:&nbsp;Retail Channel:&nbsp;<ul><li>Owner of Trade promotional strategy &amp; mechanisms, evaluations and impact on category and commercial metrics to ensure continuous improvement.</li><li>Owner of Perfect Store strategy and execution (e.g., category-in-channel assortment, planogram, pricing recommendations, activations – displays, sampling); co-manage the execution with Distributor Trade Marketing team.</li><li>Co-develop Pricing and Assortment strategies with Regional Group Product Managers to suit local demand/needs.</li><li>Responsible for trade promo and distribution expansion volume uplift recommendation aligned with BDM and Distributor team.</li><li>Co-manage Trade ZBB investments including D&amp;A and assortment change with Country Manager</li><li>Work closely with Regional Marketing Team and build the commercial plan for brand campaigns and NPDs; leads the generation of country, customer tailored execution.</li><li>Responsible for translating the regional category, product &amp; brand strategies into localized promotional strategies.</li></ul>&nbsp;Foodservice Channel:&nbsp;<ul><li>Execute in-store offtake marketing programs &amp; customer-related projects in strategic FS Channels (QSR, FSR, HOTELS) aligned with Regional Foodservice Team key strategic directions.</li><li>Lead the localization, production, and deployment of POSM/trade merchandise in strategic channels – QSR, FSR, Hotels.</li><li>Responsible for localizing regional Foodservice trends and insights and produce customized selling stories for FS retailers, Distributor and Sub-Distributors.</li><li>Lead the overall pre and post-evaluation of local market Foodservice programs, campaigns, activations per key customer.</li><li>Co-lead the development of ideation sessions with Commercial Chef to support future launches.</li></ul>&nbsp;Country/market Strategy:&nbsp;<ul><li>Lead the development and execution of category and channel strategy, distribution targets, and assortment.</li><li>Overall responsible for local market intel (customer/retailer – Foodservice and Retail, category, competitors)</li><li>Set out external customer rationale (Selling Story) for promotional strategies based on category, customer, consumer insights (Triple Win framework) for both FS and Retail channels.</li><li>Ensures the strategy deployment for the price and assortment positioning.</li><li>eCommerce strategy and execution – co-build channel programs with BDMs (Foodservice and Retail) and campaigns with Regional Marketing team. Support BDM in eCommerce operations.</li><li>Owner of country activity calendar, covering NPDs/ portfolio, ATL (lead by Group Product Manager) and BTL in both retail &amp; food service.</li></ul>&nbsp;Key Outputs: <ul><li>Internal alignment with sales / talk daily with the Distributor Sales Teams</li><li>Innovation: define distribution strategy and customer target setting; localization of selling story and activation, co-build volume plan with BDM based on realistic assumptions.</li><li>Trade Promo ownership and governance (ensuring on time and in full execution) to achieve value market share targets.</li><li>Forecast validation – 4 months up to 1 year plan – commercial plan.</li><li>Retail channel pricing execution per customer.</li><li>Align channel strategy with sales and supply chain.</li><li>AOP main categories’ and focus NPDs’ P&amp;L delivery</li><li>Promo post evaluation – responsible and accountable.</li><li>Country Activity Calendar: including KPI tracking and follow up</li></ul> Requirements:&nbsp;<ul><li>Bachelor’s degree with Minimum 3 years of Trade marketing experience in General Trade.</li><li>Focus on country, distributor, category, channel strategy/tactics including assortment mix management, BTL tactics, L&amp;L tactics, translating and aligned with SSEA &amp; HK strategy and direction.</li></ul>

Responsibilities: <ul><li>Sales and Marketing Growth Plans – Crafted plans to explode total business growth in Foodservice Channel.</li><li>Portfolio Management – Working on multi-tier, multi-segment categories to accelerate growth across different consumer groups to maximize the business growth, sales, and profit for the company&nbsp;</li><li>Distributor Management – Working with distributors across the markets from business planning to marketing and sales strategies to in-store, below-the-line and above-the-line executions. Collaborate with distributors on sell-out analysis to uncover growth gaps and opportunities.&nbsp;</li><li>Consumer-centric Category-Country Strategy – Designed and introduced the consumer insight-based growth strategy by category-country combination to unlock category and market growth, which was previously non-existent in the business.&nbsp;</li><li>Regional Campaign Design and Execution –Working on ideation, regional design and local adaptation and execution of campaigns that build on each category strategy.&nbsp;</li><li>Select Customer Development – new business development of potential select key customers (FS/e-comm) distributor partner may engage for new sources of revenue.&nbsp;</li><li>Key Account Development – conduct Joint Value Plan with key customers in FOODSERVICE, and eCommerce.&nbsp;</li><li>Ensure the JVP is fully aligned with the distributor for monthly execution.&nbsp;</li><li>Lead/participate in the distributor monthly sales cycle operations plan to ensure timely execution of monthly category &amp; customer plans.&nbsp;</li><li>Supply Chain Management – Initiated the full supply chain tracking system for Markets from ordering to shipping to systematize issue escalation and resolution (late ordering, delays, quality issues, customer complaints) more actionable.&nbsp;</li><li>Forecasting and Demand Planning – Leads the demand planning process with the distributors starting with sell-out analysis and campaign planning to sell-in forecasting and shipment planning. Feeds this data to regional demand&nbsp;</li><li>planning to ensure stock availability from Export Affiliates.&nbsp;</li><li>Team management – a leadership skill to manage a small team of 2-3 people to coach, develop the key necessary skills and working closely to achieve the same goals.</li></ul> Requirements : <ul><li>3 years of experience in sales or marketing at FMCG company</li><li>Proficient in analyzing sales data&nbsp;</li><li>Proficient in Selling &amp; Negotiating&nbsp;</li><li>Developing/Performing in Trade Marketing and Consumer insights&nbsp;</li><li>Developing/Performing in Lift &amp; Launch, Innovation and Product Development</li><li>Strong strategic and execution of sales especially in FOODSERVICE.&nbsp;</li><li>Proficient in Sales &amp; Business Development.&nbsp;</li><li>Proficient in Negotiating sales objectives with Distributors and/or Customers.&nbsp;</li><li>Proficient in Root-cause analysis, Critical Thinking &amp; Problem Solving.&nbsp;</li><li>Amicable to work in a matrix organization.</li></ul>

Responsibilities: <ul><li>Sales and Marketing Growth Plans – Crafted plans to explode total company business growth in both Retail and Foodservice Channel.</li><li>Portfolio Management – Working on multi-tier, multi-segment categories to accelerate growth across different consumer groups to maximize the business growth, sales, and profit for the company</li><li>Distributor Management – Working with distributors across the markets from business planning to marketing and sales strategies to in-store, below-the-line and above-the-line executions. Collaborate with distributors on sell-out analysis to uncover growth gaps and opportunities.</li><li>Consumer-centric Category-Country Strategy – Designed and introduced the consumer insight-based growth strategy by category-country combination to unlock category and market growth, which was previously non-existent in the company business.</li><li>Regional Campaign Design and Execution –Working on ideation, regional design and local adaptation and execution of campaigns that build on each category strategy.</li><li>Select Customer Development – new business development of potential select key customers (retail/FS/e-comm) that the KH distributor partner may engage for new sources of revenue .</li><li>Key Account Development – conduct Joint Value Plan with key customers in RETAIL, FOODSERVICE, and eCommerce. Ensure the JVP is fully aligned with the distributor for monthly execution.</li><li>Lead/participate in the distributor monthly sales cycle operations plan to ensure timely execution of monthly category &amp; customer plans.</li><li>Supply Chain Management – Initiated the full supply chain tracking system for company Markets from ordering to shipping to systematize issue escalation and resolution (late ordering, delays, quality issues, customer complaints) more actionable.</li><li>Forecasting and Demand Planning – Leads the demand planning process with the distributors starting with sell-out analysis and campaign planning to sell-in forecasting and shipment planning. Feeds this data to regional demand planning to ensure stock availability from Export Affiliates.</li></ul>&nbsp;Requirements: <ul><li>Business Administration Degree</li><li>5 years of experience in sales or marketing at FMCG company</li><li>Team management – a leadership skill to manage a small team of 2-3 people to coach, develop the key necessary skills and working closely to achieve the same goals.</li><li>Proficient in analyzing sales data</li><li>Proficient in Selling &amp; Negotiating</li><li>Developing/Performing in Trade Marketing and Consumer insights</li><li>Developing/Performing in Lift &amp; Launch, Innovation and Product Development</li><li>Strong strategic and execution of sales in both RETAIL &amp; FOODSERVICE.</li><li>Proficient in Sales &amp; Business Development.</li><li>Proficient in Negotiating sales objectives with Distributors and/or Customers.</li><li>Proficient in Root-cause analysis, Critical Thinking &amp; Problem Solving.</li><li>Amicable to work in a matrix organization.</li></ul>

Responsibilities: <ul><li>Sales and Marketing Growth Plans – Crafted plans to explode total business growth in Foodservice Channel.</li><li>Portfolio Management – Working on multi-tier, multi-segment categories to accelerate growth across different consumer groups to maximize the business growth, sales, and profit for the company&nbsp;</li><li>Distributor Management – Working with distributors across the markets from business planning to marketing and sales strategies to in-store, below-the-line and above-the-line executions. Collaborate with distributors on sell-out analysis to uncover growth gaps and opportunities.&nbsp;</li><li>Consumer-centric Category-Country Strategy – Designed and introduced the consumer insight-based growth strategy by category-country combination to unlock category and market growth, which was previously non-existent in the business.&nbsp;</li><li>Regional Campaign Design and Execution –Working on ideation, regional design and local adaptation and execution of campaigns that build on each category strategy.&nbsp;</li><li>Select Customer Development – new business development of potential select key customers (FS/e-comm) distributor partner may engage for new sources of revenue.&nbsp;</li><li>Key Account Development – conduct Joint Value Plan with key customers in FOODSERVICE, and eCommerce.&nbsp;</li><li>Ensure the JVP is fully aligned with the distributor for monthly execution.&nbsp;</li><li>Lead/participate in the distributor monthly sales cycle operations plan to ensure timely execution of monthly category &amp; customer plans.&nbsp;</li><li>Supply Chain Management – Initiated the full supply chain tracking system for Markets from ordering to shipping to systematize issue escalation and resolution (late ordering, delays, quality issues, customer complaints) more actionable.&nbsp;</li><li>Forecasting and Demand Planning – Leads the demand planning process with the distributors starting with sell-out analysis and campaign planning to sell-in forecasting and shipment planning. Feeds this data to regional demand&nbsp;</li><li>Planning to ensure stock availability from Export Affiliates.&nbsp;</li><li>Team management – a leadership skill to manage a small team of 2-3 people to coach, develop the key necessary skills and working closely to achieve the same goals.</li></ul> Requirements: <ul><li>5 years of experience in sales or marketing at FMCG company.</li><li>Proficient in analyzing sales data.</li><li>Proficient in Selling &amp; Negotiating.</li><li>Developing/Performing in Trade Marketing and Consumer insights.&nbsp;</li><li>Developing/Performing in Lift &amp; Launch, Innovation and Product Development.</li><li>Strong strategic and execution of sales especially in FOODSERVICE.&nbsp;</li><li>Proficient in Sales &amp; Business Development.&nbsp;</li><li>Proficient in Negotiating sales objectives with Distributors and/or Customers.&nbsp;</li><li>Proficient in Root-cause analysis, Critical Thinking &amp; Problem Solving.&nbsp;</li><li>Amicable to work in a matrix organization.</li></ul>

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5 foodservice Jobs found

Trade Marketing

Trade Marketing - GT

Business Development Manager

Business Development Manager

Business Development Manager

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5 foodservice Jobs found

Trade Marketing

Trade Marketing - GT

Business Development Manager

Business Development Manager

Business Development Manager

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

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Contact Us

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.