Brand Ambassador

Our client is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. It was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Their strategy and aim are to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. The company owns 22 plants worldwide and has its own distribution network in 23 countries and they have employed approximately 4,000 people.

Overview:

• Client is a major player in the Global Spirits/Liquor industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. 
• Headquartered in Milan, Italy, Client owns 18 plants worldwide and has its own distribution network in more than 20 countries. 
• The Group employs approximately 4,000 people. 
• Client operate directly in markets like China, Australia, and India and through partnerships in the likes of South Korea, Japan, Vietnam, Singapore, and Indonesia. 
• This Group has great ambitions in Asia, and India will play an instrumental role in expanding the Group’s business in this continent.

Responsibilities:

• Working closely with the marketing team, support on premise and industry focused activation sessions and events
• Ensures POS is 100% Brand Guideline compliant and 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels
• Support in the development and execution of Consumer & Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines
• Work collaboratively with the Commercial team to ensure compiance to activation calendar objectives
• Coordinate with the distributor for stock, execution and other requirements 
• Coordination with the local agency partners to execute activations
• Capture Ad-hoc opportunities in the market and plug in our brands (E.g. concerts, parties, launches etc.)
• Manage the POSM and deploy in the right outlets 
• Keep inventory of all POSM and procure all locally produced POSM 
• Raise “drinks” knowledge and capability within the local distributors and wholesaler network and educate employees on portfolio including product attributes, history and usage 
• Support the development of face to face training module development
• Manage payments with distributor and other partners 

Requirements:

• Significant Liquor Industry experience essential, with strong On Premise focus 5 years +
• Strong Leadership and coaching capability
• Strong relationships in On Premise 
• Sales experience highly regarded