Consumer Insights & Analytics Senior Specialist

Responsibilities:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <ul><li>Understanding key business questions and needs in the market.</li><li>Generating insights to serve the multicategory environment of the market, including targeting approach, portfolio optimization and communication development.</li><li>Conducting in-depth diagnostic research in the market to learn what adult smokers/users are thinking and doing along their journey to RRPs.</li><li>Connecting all consumer insights (new and existing). Provide reports in a holistic 360-degree view, so that the commercial teams can immediately decide and act upon.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li><li>Maintaining standard research tools on a monthly base, making sure that processes are respected, and deliverables are in line with stakeholders’ expectations.</li><li>Maintaining data management systems and back-end data infrastructure (with an important role on data extraction and analysis preparation).</li><li>Usage of traditional research and new analytics tools to build stronger and more holistic insights.&nbsp;</li><li>Final goal is to answer the different business questions coming from the commercial teams in the market, always ensuring consumer centric driven decisions.</li></ul> Requirements: <ul><li>University degree in Market Research, General Management or equivalent. Masters degree with a background in economy or statistics preferred.</li><li>Knowledge in market research methodologies: a) Brand and Image (segmentation, brand equity), b) Pricing (conjoint...), c) Communication (concept test, co-creation), etc., </li><li>with at least 4-5 years experience working with quantitative data in Market Research agency or final client.</li><li>Solid Power BI knowledge, we are looking for someone with interest on market research and analytics.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li><li>A high level of comfort with Microsoft Excel and Power Point is necessary.</li><li>Solid experience working with Power BI data (also other tools are welcomed: Stratifyd, Qualtrics, Tableau, SPSS, etc.).&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li><li>Some knowledge of NPS system is preferred.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</li><li>Passion for understanding consumers and finding patterns in the data is required.</li><li>Looking for candidates that are open-minded, curious and have strong attention to details.</li><li>Comfortable working in a virtual team and working across different cultures.</li><li>Continuous learning and experimenting required, problem solving mindset is an advantage.&nbsp;&nbsp;&nbsp;&nbsp;</li><li>Native Spanish and Fluent in English (International team). Some knowledge of Portuguese (preferred but not required).</li></ul>

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Consumer Insights & Analytics Senior Specialist

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