Social Media and Content Manager

Category Manager 

Marketing MIS

Trade Marketing Lead

Trade Marketing

Trade Marketing - GT

First VP , Wealth and Regional Marketing, Group Retail Marketing

Manager Capability Development - Maghreb

Marketing Manager

E-Commerce Manager

Responsibilities: DEFINE AND EXECUTE THE SOCIAL MEDIA STRATEGY: <ul><li>Develop and implement cutting-edge social media and influencer strategies to support the brand’s annual marketing calendar and drive deep engagement among consumers.</li><li>Create innovative social campaigns and content that assert the brands’ superior technology, efficacy, and positioning.</li><li>Stay ahead of industry trends and bring first-to-market social media initiatives to the brand.</li></ul> EXPAND AND DEEPEN SOCIAL PRESENCE: <ul><li>Manage and curate content (local &amp; influencer shoot) across various social media platforms, including Instagram, Facebook, and TikTok</li><li>Collaborate with marketing teams to ensure brand consistency and alignment with overall marketing strategies.</li><li>Analyze performance metrics and continuously optimize social media efforts for substantial growth.</li></ul> COMMUNITY MANAGEMENT AND UGC TESTIMONIAL AMPLIFICATION: <ul><li>Manage relationship with community management partners, defining and implementing community management guidelines, consumer care and reply-rates, and ensure monthly reporting against KPIs.</li><li>Define and implement consumer and professional UGC content strategy to showcase the effectiveness of our products.</li></ul> TEAM LEADERSHIP: <ul><li>Lead and mentor a direct report, fostering their growth and development within the organization.</li><li>Collaborate with cross-functional teams, including marketing, sales, and product development, to achieve common goals.</li></ul> DIGITAL BRAND BUIDLING&nbsp; <ul><li>Is obsessed with consumer centricity.</li><li>Builds audience through relevant content.</li><li>Scales consumers and influencers engagement.</li><li>Masters digital marketing tactics.</li></ul> Requirements: <ul><li>Bachelors degree in Marketing, Communications, or related field.</li><li>Proven experience in social media management and content strategy, ideally in the skincare or beauty industry.</li><li>Customer service mindset</li><li>Exceptional eye for aesthetics, creative thinking, and the ability to produce premium content that aligns with our brands image and values.</li><li>Strong understanding of social media platforms, trends, and best practices.</li><li>Excellent written and verbal communication skills.</li><li>Analytical mindset with the ability to use data to drive decision-making.</li><li>Leadership and team management experience preferred.</li></ul>

Responsibilities: Portfolio &amp; business performance management: <ul><li>Owns the Portfolio Growth plan end to end for the Category.</li><li>Delivery of Category performance in line with Marketing P&amp;L metrics &amp; growth targets</li><li>Reports monthly key achievements or issues against the set KPI</li><li>Contributes to the development of local strategies consistently with global brand guidelines, ensuring full alignment with the Group Strategic Marketing team</li><li>Conducts research to define targeted customer segments and determine the key values that drive buying behavior for each segment. Constantly follows consumer and competitive landscape and the evolution of new trends&nbsp;</li><li>Responsible for the design and execution of all ATL, BTL, brand PR and innovation activities&nbsp;</li><li>Tracks the overall brand budgets and monitors the effectiveness of marketing campaigns</li><li>Manages new product development projects / launches in the market, and supports the development of pricing strategies in cooperation with the Commercial team</li><li>Maintains strong relationship with media / creative agencies and encourages creative output</li></ul> Leadership &amp; people management: <ul><li>Act as a leader for cross functional team to drive growth agenda for the category</li><li>Seeks opportunities to motivate strong team engagement &amp; coach direct reportee</li><li>Continuously promotes and supports capabilities development in marketing organization&nbsp;</li></ul> Reporting and other key relationships: <ul><li>The role reports to the Chief Marketing Officer, India, who in turn reports to the Managing Director.&nbsp;</li></ul> Requirements: <ul><li>At least 10 years experience in a global company with 7 to 8 years experience in marketing. Prior category head experience is a plus</li><li>FMCG or large Alco bev MNC</li><li>Premier B-school MBA only</li></ul>

Responsibilities: Data Analysis and Reporting: <ul><li>Analyze marketing data to provide actionable insights for decision-making.</li><li>Generate regular reports on key performance indicators (KPIs) and marketing metrics.</li><li>Conduct trend analysis to identify opportunities and challenges in the market.</li></ul> System Management: <ul><li>Oversee the implementation and maintenance of marketing information systems.</li><li>Ensure data integrity and accuracy within the marketing database.</li><li>Collaborate with IT teams to troubleshoot and resolve system-related issues.</li></ul> Campaign Optimization: <ul><li>Work closely with marketing teams to evaluate the effectiveness of campaigns.</li><li>Utilize data-driven insights to optimize marketing strategies and improve ROI.</li><li>Recommend adjustments to campaigns based on performance analytics.</li></ul> Market Research: <ul><li>Conduct market research to stay informed about industry trends and consumer behavior.</li><li>Use market insights to contribute to the development of marketing strategies.</li></ul> Competitor Analysis: <ul><li>Monitor and analyze competitor activities in the market.</li><li>Provide recommendations on how to position our products and improve competitiveness.</li></ul> Cross-functional Collaboration: <ul><li>Collaborate with cross-functional teams, including sales, product development, and finance, to align marketing strategies with overall business goals.</li><li>Communicate findings and recommendations to various stakeholders.</li></ul> Training and Support: <ul><li>Provide training and support to marketing teams on the effective use of MIS tools and systems.</li><li>Stay updated on industry best practices and emerging technologies.</li></ul> Requirements: <ul><li>Bachelors degree in Marketing, Business, Information Systems, or related field. </li><li>Masters degree is a plus.</li><li>Proven experience in marketing MIS within the liquor industry or a related field.</li><li>Strong analytical and problem-solving skills.</li><li>Proficiency in using marketing analytics tools and databases.</li><li>Excellent communication and presentation skills.</li><li>Ability to work collaboratively in a fast-paced and dynamic environment.</li></ul>

Responsibilities: Brand Building Strategy for relevant channel:&nbsp; <ul><li>Develop and execute brand building strategies for smoke-free product categories, including IQOS (heated tobacco product), ZYN (nicotine pouches), and VEEV (vaping products). This includes creating awareness, driving volume, and fostering engagement among target consumers and driving retention across our trade partners.&nbsp;</li><li>Increase IQOS brand awareness nationally amongst adult smokers.&nbsp;</li><li>Achieve incremental increases in product adoption and market share within the smoke-free product categories as per category plans by year end as part of trade marketing communications.&nbsp;&nbsp;</li></ul> Channel ownership:&nbsp; <ul><li>Manage marketing activities across multiple channels, including key accounts, general trade, and the vape channel.&nbsp;&nbsp;</li><li>Develop channel-specific marketing plans and ensure effective implementation to maximize brand visibility and sales, through visiting the channel at least once a month, ensure the plans align with current opportunities.&nbsp;&nbsp;</li><li>Become the channel expert/go to person for your respective channel(s).&nbsp;&nbsp;</li><li>Ownership of account and JBPs plans.</li><li>Increase sales volume through your channel through agreed KPIs set per account and as per Joint Business Plans in collaboration with relevant commercial function.&nbsp;&nbsp;</li><li>Trade Marketing Strategy development across channels both online and offline; including direct interaction with channel to agree on annualised Joint Marketing and Activation Plans; work closely with brand teams to ensure timely and impactful execution.&nbsp;</li></ul> Campaign development &amp; deployment:&nbsp; <ul><li>Manage the creation &amp; deployment of agreed campaigns and activities across channels as per the annual joint business plans and campaign planner. Ensure all materials and toolkits are developed, prototyped, tested, and deployed on time and in full readiness for implementation. Follow up with key stakeholders to fully evaluate, taking onboard learnings and feedback to optimize future campaigns and activities across channels.&nbsp;&nbsp;</li><li>Develop and deploy activities for multiple categories (including, Heated tobacco products, Nicotine pouches &amp; Vaping products) that will be used to capitalise upon several business drivers, ranging from building distribution across targeted channels, to increasing trade partners understanding of our portfolio of brands.&nbsp;&nbsp;</li></ul> Key deliverables include:&nbsp;&nbsp; <ul><li>Distribution campaigns across TEREA, ZYN &amp; VEEV across omni-channels&nbsp;</li><li>Building &amp; deploying campaigns to drive ILUMA, TEREA, ZYN &amp; VEEV volume through 3rd party customer digital platforms.&nbsp;</li><li>Proactive planning and creation of toolkits for field teams to use as per the brand activity calendar across categories and channels.&nbsp;&nbsp;</li><li>Roll out of all tactical communication for use across short term activities, this includes all TPOSM kits from artwork, testing to final production.&nbsp;&nbsp;</li><li>Deployment of activities across channels in line with category plans and accounts available touchpoints. This will include the production &amp; supply of materials to each key account on time and in full.&nbsp;&nbsp;</li><li>Management of digital engagement content calendars for multiple touchpoints across own and customer platforms.</li><li>Technical understanding and experience of working with POS solutions ranging from digital media to POS fixtures.</li><li>Management of the maintenance of PML POS solutions in market through centralised databases.</li></ul> Marketing Collateral and POS Materials:&nbsp; <ul><li>Collaborate with category teams and agencies to develop marketing collateral, point-of-sale (POS) materials, trade promotions, and other brand assets. Ensure consistent messaging and visual identity across all marketing materials.&nbsp;</li><li>Supplier Management, cultivate relationships with key partners and negotiate commercial opportunities. Manage existing 3rd party contractual agreements in line with procurement processes.</li></ul> Budget Management:&nbsp; <ul><li>Develop and manage marketing budgets for trade marketing initiatives.&nbsp;</li><li>Monitor spending, track ROI, and optimize budget allocation to achieve marketing objectives effectively.&nbsp;</li></ul> Cross-functional Collaboration:&nbsp; <ul><li>Collaborate closely with commercial teams, category managers, and other stakeholders to align marketing strategies with brand objectives.&nbsp;</li><li>Provide guidance and support to ensure effective execution of trade marketing initiatives.&nbsp;</li></ul> Performance Tracking and Reporting:&nbsp; <ul><li>Establish key performance indicators (KPIs) and metrics to measure the success of trade marketing activities.&nbsp;</li><li>Regularly track and analyse performance data, prepare comprehensive reports, and present findings to stakeholders.</li><li>Analyze market trends, consumer insights and competitor activities to identify growth opportunities.</li></ul> Compliance and Regulatory Requirements:&nbsp; <ul><li>Stay updated on relevant regulations, policies, and industry standards related to smoke-free product categories.&nbsp;</li><li>Ensure all marketing activities comply with legal &amp; EA guidelines and are passed through the CMR process.&nbsp;&nbsp;</li></ul> People Management: <ul><li>Responsible for the management and development of direct report(s)&nbsp;</li><li>Leadership of team objectives &amp; KPIs with action plans in place for tracking performance&nbsp;&nbsp;</li><li>Provide coaching and mentoring to direct reports through regular 121 meetings and ongoing regular feedback.&nbsp;</li><li>Conduct regular performance reviews in line with quarterly check points, providing constructive feedback on strengths and development areas.&nbsp;</li><li>Foster an environment of open communication, collaboration, and employee engagement.&nbsp;&nbsp;</li><li>Develop skills and competencies of team members through training programs and stretch assignments.&nbsp;&nbsp;</li><li>Guide direct reports through major projects and workflow changes, removing obstacles.&nbsp;&nbsp;</li></ul> Requirements: <ul><li>Experience of 8 + years in Trade marketing – UK key account – Senior people.</li><li>12months – 2 years in Key account experience.</li><li>Traditional key account experience – Technical skills, people management – managing 2 people</li><li>Day to trade manage commercial.</li><li>Campaign deployment, touch point, digital, merchandising – Retail trade, indirect trade</li><li>Prioritize, strategies, managing everyone expectation and stakeholder.</li><li>Key between business and Communication</li></ul>

Responsibilities:&nbsp; Profitable Delivery of the Annual Operating Plan (AOP) through sales:&nbsp; <ul><li>Sets Sales priorities with Promo Calendar, manage category risks and opportunities in coordination with BDM.</li><li>Work with sales (challenge, provide input &amp; support) on bottom-up planning of country, category (base and innovations), customer; 4-12 months volume forecast responsibility.&nbsp;</li><li>Financial KPI tracking to deliver both topline and bottom line for focus categories and NPDs.&nbsp;</li><li>Focus category volume calls, understand performance drivers and work with sales to address needs.&nbsp;</li><li>Regularly reviews the market performance by channel (Foodservice and retail), by area, by category, by SKU through internal and external data and recommends appropriate intervention to address opportunities identified by closely&nbsp;</li><li>working with KHC &amp; Distributor Sales Teams.&nbsp;</li></ul> Delivery of Commercial Effectiveness Plans:&nbsp; Retail Channel:&nbsp; <ul><li>Owner of Trade promotional strategy &amp; mechanisms, evaluations and impact on category and commercial metrics to ensure continuous improvement.</li><li>Owner of Perfect Store strategy and execution (e.g., category-in-channel assortment, planogram, pricing recommendations, activations – displays, sampling);&nbsp;</li><li>co-manage the execution with Distributor Trade Marketing team.&nbsp;</li><li>Co-develop Pricing and Assortment strategies with Regional Group Product Managers to suit local demand/needs.&nbsp;</li><li>Responsible for trade promo and distribution expansion volume uplift recommendation aligned with BDM and Distributor team.&nbsp;</li><li>Co-manage Trade ZBB investments including D&amp;A and assortment change with Country Manager&nbsp;</li><li>Work closely with Regional Marketing Team and build the commercial plan for brand campaigns and NPDs; leads the generation of country, customer tailored execution.&nbsp;</li><li>Responsible for translating the regional category, product &amp; brand strategies into localized promotional strategies.</li></ul> Foodservice Channel:&nbsp; <ul><li>Execute in-store offtake marketing programs &amp; customer-related projects in strategic FS Channels (QSR, FSR, HOTELS) aligned with Regional Foodservice Team key strategic directions.&nbsp;</li><li>Lead the localization, production, and deployment of POSM/trade merchandise in strategic channels – QSR,FSR, Hotels.&nbsp;</li><li>Responsible for localizing regional Foodservice trends and insights and produce customized selling stories for FS retailers, Distributor and Sub-Distributors.&nbsp;</li><li>Lead the overall pre- and post-evaluation of local market Foodservice programs, campaigns, activations per key customer.&nbsp;</li><li>Co-lead the development of ideation sessions with Commercial Chef to support future launches.&nbsp;</li></ul> Country/market Strategy: <ul><li>Lead the development and execution of category and channel strategy, distribution targets, and assortment.</li><li>Overall responsible for local market intel (customer/retailer – Foodservice and Retail, category, competitors)&nbsp;</li><li>Set out external customer rationale (Selling Story) for promotional strategies based on category, customer, consumer insights (Triple Win framework) for both FS and Retail channels.&nbsp;</li><li>Ensures the strategy deployment for the price and assortment positioning.&nbsp;</li><li>eCommerce strategy and execution – co-build channel programs with BDMs (Foodservice and Retail) and campaigns with Regional Marketing team. Support BDM in eCommerce operations.&nbsp;</li><li>Owner of country activity calendar, covering NPDs/ portfolio, ATL (lead by Group Product Manager) and BTL in both retail &amp; food service.&nbsp;</li></ul> Requirements: <ul><li>Education Background: Business Management or Related Education Background</li><li>Education Level: Bachelor’s degree or above</li><li>Working Experience: 3 -5 Years Experience</li></ul> Technical Skills: <ul><li>Strong commercial and financial acumen and good in improving profitability and trade spending effectiveness and efficiency</li><li>Experience in working with channel partners with proven record in creating and executing revenue generating programs / initiatives</li><li>Dynamic, good interpersonal and people management skills as well as excellent business presentation skills.</li><li>Strong skills in Microsoft Office is assumed</li></ul> Personality/ Attitude: <ul><li>Passionate, positive and enthusiastic mindset</li><li>Dynamic, good interpersonal and people management skills as well as excellent business presentation skills</li></ul>

Responsibilities :&nbsp;Profitable Delivery of the AOP through sales:&nbsp;<ul><li>Sets Sales priorities with Promo Calendar, manage category risks and opportunities in coordination with BDM.</li><li>Work with sales (challenge, provide input &amp; support) on bottom-up planning of country, category (base and innovations), customer; 4-12 months volume forecast responsibility.</li><li>Financial KPI tracking to deliver both topline and bottom line for focus categories and NPDs.</li><li>Focus category volume calls, understand performance drivers and work with sales to address needs.</li><li>Regularly reviews the market performance by channel (Foodservice and retail), by area, by category, by SKU through internal and external data and recommends appropriate intervention to address opportunities identified by closely working with Distributor Sales Teams.</li></ul>&nbsp;Delivery of Commercial Effectiveness Plans:&nbsp;Retail Channel:&nbsp;<ul><li>Owner of Trade promotional strategy &amp; mechanisms, evaluations and impact on category and commercial metrics to ensure continuous improvement.</li><li>Owner of Perfect Store strategy and execution (e.g., category-in-channel assortment, planogram, pricing recommendations, activations – displays, sampling); co-manage the execution with Distributor Trade Marketing team.</li><li>Co-develop Pricing and Assortment strategies with Regional Group Product Managers to suit local demand/needs.</li><li>Responsible for trade promo and distribution expansion volume uplift recommendation aligned with BDM and Distributor team.</li><li>Co-manage Trade ZBB investments including D&amp;A and assortment change with Country Manager</li><li>Work closely with Regional Marketing Team and build the commercial plan for brand campaigns and NPDs; leads the generation of country, customer tailored execution.</li><li>Responsible for translating the regional category, product &amp; brand strategies into localized promotional strategies.</li></ul>&nbsp;Foodservice Channel:&nbsp;<ul><li>Execute in-store offtake marketing programs &amp; customer-related projects in strategic FS Channels (QSR, FSR, HOTELS) aligned with Regional Foodservice Team key strategic directions.</li><li>Lead the localization, production, and deployment of POSM/trade merchandise in strategic channels – QSR, FSR, Hotels.</li><li>Responsible for localizing regional Foodservice trends and insights and produce customized selling stories for FS retailers, Distributor and Sub-Distributors.</li><li>Lead the overall pre and post-evaluation of local market Foodservice programs, campaigns, activations per key customer.</li><li>Co-lead the development of ideation sessions with Commercial Chef to support future launches.</li></ul>&nbsp;Country/market Strategy:&nbsp;<ul><li>Lead the development and execution of category and channel strategy, distribution targets, and assortment.</li><li>Overall responsible for local market intel (customer/retailer – Foodservice and Retail, category, competitors)</li><li>Set out external customer rationale (Selling Story) for promotional strategies based on category, customer, consumer insights (Triple Win framework) for both FS and Retail channels.</li><li>Ensures the strategy deployment for the price and assortment positioning.</li><li>eCommerce strategy and execution – co-build channel programs with BDMs (Foodservice and Retail) and campaigns with Regional Marketing team. Support BDM in eCommerce operations.</li><li>Owner of country activity calendar, covering NPDs/ portfolio, ATL (lead by Group Product Manager) and BTL in both retail &amp; food service.</li></ul>&nbsp;Key Outputs: <ul><li>Internal alignment with sales / talk daily with the Distributor Sales Teams</li><li>Innovation: define distribution strategy and customer target setting; localization of selling story and activation, co-build volume plan with BDM based on realistic assumptions.</li><li>Trade Promo ownership and governance (ensuring on time and in full execution) to achieve value market share targets.</li><li>Forecast validation – 4 months up to 1 year plan – commercial plan.</li><li>Retail channel pricing execution per customer.</li><li>Align channel strategy with sales and supply chain.</li><li>AOP main categories’ and focus NPDs’ P&amp;L delivery</li><li>Promo post evaluation – responsible and accountable.</li><li>Country Activity Calendar: including KPI tracking and follow up</li></ul> Requirements:&nbsp;<ul><li>Bachelor’s degree with Minimum 3 years of Trade marketing experience in General Trade.</li><li>Focus on country, distributor, category, channel strategy/tactics including assortment mix management, BTL tactics, L&amp;L tactics, translating and aligned with SSEA &amp; HK strategy and direction.</li></ul>

Responsibilities:&nbsp; <ul><li>This role is responsible for driving Wealth Banking and Privilege Banking segment marketing programs and engagement activities to build client value propositions, support client acquisition targets and AUM growth amongst affluent clients in Singapore and across the region. </li><li>This role is also responsible for development and delivery of wealth advisory content and communications.&nbsp;</li><li>Develop marketing strategies and engagement initiatives, ensuring the agreed value propositions are appropriately expressed for the respective segments.&nbsp;</li><li>The individual will work closely with stakeholders across advisory, sales, customer franchise, product, compliance and legal teams as well as external partners, to provide strategic direction and execute campaigns to help drive client acquisition, deepen client engagement and promote portfolio quality and penetration.&nbsp;</li><li>Plan and execute world-class client engagement events including market outlook forums (hybrid and face-to-face). </li><li>He/she will also need to identify key partners and potential partnership opportunities that can deliver exclusive experiences for our affluent clients.&nbsp;</li><li>Lead the development of thought-leadership content strategy and execute marketing amplification efforts across paid and owned media platforms to deliver timely insights and market information to our clients.&nbsp;</li><li>As the lead in this function, he/she will be required to provide clear direction and work with creative and social agencies to develop effective assets across the full range of paid and owned channels.</li><li>He/she will also be expected to have experience and capabilities across traditional and digital marketing, working with the media agency to determine the media mix, target and retarget audiences effectively; and optimise media spends for campaigns.&nbsp;</li><li>Monitor and track campaign performance and results to aid learnings for future campaigns and for best practice sharing&nbsp;</li><li>Responsible for managing allocated marketing budgets, including monitoring the marketing effectiveness of spends in driving marketing and business objectives.&nbsp;</li></ul> Requirements: <ul><li>Degree in Communications/Journalism/Marketing/Economics with at least 10 years of relevant business communications experience in Banking or Finance Industry&nbsp;</li><li>Excellent writing &amp; communication skills with experience generating content across multiple formats&nbsp;</li><li>Good understanding of wealth management products&nbsp;</li><li>Robust project management skills – prioritise and manage multiple projects in a fast-paced environment while maintaining attention to detail&nbsp;</li><li>Possess business acumen, with a keen eye on the competitive landscape and a strong ability to help drive results while adapting to business needs and challenges&nbsp;</li></ul> Other details: <ul><li>This role would be for a premium segment of customer base.</li><li>This is a marketing role</li><li>Looking for candidates with experience in the Singapore Market.</li><li>Good to have would be a someone with a mix of media agency + BFSI experience.</li><li>This is an Individual Contributor Role, however, will work with a team of 10 people.</li><li>This position reports to the SVP, Wealth Marketing.</li><li>Since this is a marketing role, one must have excellent communication skills.</li><li>his is a replacement role</li></ul>

Responsibilities: <ul><li>Develop strategy for building capability for our client employees and 3rd party employees in Maghreb cluster.</li><li>Identify capability gaps at individual, functional and market level in alignment with functional heads.</li><li>Drive structured processes and tools to equip PM and 3rd party employees with knowledge.</li><li>Coordinate innovatively with regional and global stakeholders to develop/localize appropriate online/offline capability development solutions.</li><li>Equip markets with commercial system capabilities.</li><li>Design, deploy and track quarterly and yearly training plans.</li><li>Build and adapt new online training and coaching platforms.</li><li>Adapt scripts and talking points for frontliners according to consumers pain-points in line with market strategy.</li></ul> Requirements: <ul><li>5+ years’ experience as managerial roles in capability building.</li><li>Solid experience in deployment of online/offline learning solutions.</li><li>Agility to change.</li><li>Very good influencing, communication and presentation skills.</li><li>Fluency in English &amp; French both written &amp; spoken.</li></ul>

Responsibilities: <ul><li>Develop and execute comprehensive marketing strategies aligned with business objectives</li><li>Lead and manage marketing campaigns across various channels, including digital, social media, and traditional platforms</li><li>Conduct market research and analyze data to identify trends, opportunities, and customer insights</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and product positioning</li><li>Manage and optimize marketing budget to maximize ROI.</li><li>Create and maintain marketing collateral, including presentations, brochures, and digital content</li><li>Develop and nurture relationships with key stakeholders, partners, and media outlets</li><li>Monitor and report on marketing performance metrics, providing insights and recommendations for improvement</li><li>Stay updated on industry trends and competitor activities to maintain a competitive edge</li></ul> Requirements: <ul><li>Bachelors degree in Marketing, Business Administration, or related field; MBA preferred</li><li>5+ years of experience in marketing roles, preferably in the technology sector</li><li>Proven track record of successful marketing campaign development and execution</li><li>Strong analytical skills with the ability to interpret data and make data-driven decisions</li><li>Excellent communication and presentation skills</li><li>Proficiency in marketing automation tools, CRM systems, and digital marketing platforms</li><li>Experience in B2B marketing within the IT industry is a plus</li><li>Strong project management and organizational skills</li><li>Ability to work in a fast-paced, dynamic environment</li></ul>

Responsibilities <ul><li>Develop and implement data-driven strategies to achieve the company’s digital KPIs;</li><li>Initiate and manage projects to improve the website discoverability, UX, and performance;</li><li>Monitor web analytics and make optimizations to remove friction from the customer experience;</li><li>Create and update website content in line with the brand programs and campaigns;</li><li>Manage the end-to-end online sales process and the channel profitability, including relationship management of the e-commerce partners.</li></ul> Requirements <ul><li>5+ years of experience in a similar role.</li><li>University degree (Business Administration, Marketing Management, Economics or similar).</li><li>Strong business acumen and P&amp;L understanding.</li><li>Experience in marketing and digital marketing management.</li><li>Very good knowledge of search engine optimization (SEO), conversion rate optimization (CRO), digital paid media, attribution modelling, A/B testing.</li><li>Strong understanding of UX and web design, as well as experience in web content management.</li><li>Proficiency in web analytics and reporting tools (e.g., Google Analytics, Glassbox).</li><li>Strong communication skills and ability to work cross-functionally.</li><li>Excellent project management skills, including 3rd party management.</li><li>Fluency in Bulgarian and English (level C1), both written and verbal.</li><li>Proficient user of Microsoft Office products, especially Excel.</li></ul>

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804 marketing strategies and campaigns Jobs found

Social Media and Content Manager

Category Manager

Marketing MIS

Trade Marketing Lead

Trade Marketing

Trade Marketing - GT

First VP , Wealth and Regional Marketing, Group Retail Marketing

Manager Capability Development - Maghreb

Marketing Manager

E-Commerce Manager

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Skills

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804 marketing strategies and campaigns Jobs found

Social Media and Content Manager

Category Manager

Marketing MIS

Trade Marketing Lead

Trade Marketing

Trade Marketing - GT

First VP , Wealth and Regional Marketing, Group Retail Marketing

Manager Capability Development - Maghreb

Marketing Manager

E-Commerce Manager

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.