Retail Sales Manager

On & Off Trade Specialist

Off Trade Specialist

Stock Keeper + In-Store Visual Merchandiser

Business Manager North East

Role Description: <ul><li>The Retail Sales Manager is responsible for the strategic direction, commercial performance, and operational excellence of all retail outlets and kiosks across the region. This role focuses on driving sustainable revenue growth, optimizing the retail footprint, and institutionalizing a premium customer experience.</li><li>The Manager leads the retail leadership team to achieve aggressive sales targets while ensuring brand consistency and operational compliance across all touchpoints.</li></ul>&nbsp;Responsibilities: <ul><li>Strategic Sales Leadership: Define and implement regional retail sales strategies and commercial plans to achieve monthly, quarterly, and annual revenue and subscriber acquisition targets.</li><li>Retail Footprint Optimization: Analyze market trends and footfall data to identify opportunities for new store openings, kiosk relocations, or retail format optimizations.</li><li>P&amp;L &amp; Budget Management: Manage the retail department budget, monitor OpEx, and ensure a high return on investment (ROI) for all retail-led campaigns and store operations.</li><li>Customer Experience Excellence: Establish and monitor Service Level Agreements (SLAs) for customer service; implement Voice of the Customer feedback loops to improve NPS (Net Promoter Score).</li><li>Standard Operating Procedures: Develop and enforce standardized internal procedures for inventory management, cash handling, KYC compliance, and platform usage (CRM/Afrivendas).</li><li>Cross -Functional Synergy: Collaborate with Marketing to ensure seamless deployment of trade marketing materials, campaigns, and product launches across the retail network.</li><li>Performance Coaching: Lead, mentor, and evaluate Retail Team Leaders and Supervisors; oversee the professional development and succession planning for the entire retail workforce.</li><li>Reporting &amp; Business Intelligence: Direct the production of high-level analytical reports regarding sales conversion, productivity per head, and competitor retail activity.</li></ul>&nbsp;Requirements: <ul><li>Bachelor’s degree in Business Management, Marketing, or related field.</li><li>An MBA is highly preferred.</li><li>Minimum 7 years in Retail Sales, with at least 3-4 years in a senior management role, preferably within Telecoms, Banking, or high-volume FMCG.</li><li>Advanced understanding of retail economics, inventory management, and CRM systems.</li><li>Clear communication and strong writing.</li><li>Ability to translate complex market data into executable retail strategies and sales incentives.</li><li>Exceptional leadership, negotiation, and stakeholder management skills</li><li>Ability to manage large culturally diverse teams.</li></ul>

Responsibilities: <ul><li>Oversee distributor relationships, shipment delivery, depletion tracking, and overall operations</li><li>Manage all aspects of On and Off Trade execution</li><li>Ensure timely processing of purchase orders, A&amp;P budgets, and claim settlements for operational excellence</li><li>Ensuring brand availability, menu listing, and appropriate pricing in on premise outlets</li><li>Monitor outlet level inventory and plan stock replenishment aligned with sales opportunities</li><li>Ensure products are correctly priced, ticketed, and displayed across unpaid shelves and paid elements (wall bays, gondolas, shelf in shelf)</li><li>Execute in store visibility initiatives and build impactful displays as per annual plans</li><li>Manage visibility and activation calendars, ensuring flawless execution of brand experiences</li><li>Plan, execute, and review gift pack promotions to deliver pre aligned objectives</li><li>Deliver merchandising services tailored to diverse customer needs</li><li>Build and maintain strong relationships with counter salesmen, bar managers, restaurant managers, and general managers</li><li>Handle ad hoc administrative tasks as required</li></ul> Requirements: <ul><li>Self-motivator</li><li>Liquor Industry experience of 3+yrs</li><li>Ability to network and build relationships</li><li>Previous merchandising &amp;/or retail experience</li><li>Knowledge of retail activation planning/ management/ operation</li><li>High attention to detail</li><li>Excellent time management skills</li><li>Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)</li><li>Ability to work varied hours</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li></ul>

Responsibilities: <ul><li>Track outlet level inventory &amp; plan re-order of stocks as per inventory at outlets and monthly sales opportunity.</li><li>Ensure that products are stocked and displayed according to approved planograms on unpaid shelves &amp; paid elements ( wallbays, gondola, shelf in shelf )</li><li>Plan visibility elements &amp; build displays in store as per the annual plan</li><li>Ensure products are priced and ticketed correctly</li><li>Provide various merchandising services to various customers</li><li>Gift Packs - planning and execution in store/outlet with communication via on floor posters and outlet database messages as per state laws</li><li>Adhoc administration duties when required</li><li>Build relations with key person &amp; counter salesmen, plan incentives as per state laws</li></ul> Requirements: <ul><li>Self-motivator • Liquor Industry experience of 4 – 6 yrs</li><li>Ability to network and build relationships</li><li>Previous merchandising &amp;/or retail experience</li><li>Knowledge of the retail activation planning/ management/ operation</li><li>High attention to detail</li><li>Excellent time management skills</li><li>Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)</li><li>Ability to work varied hours</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li></ul>

Responsibilities: <ul><li>Ensure compliance and correct implementation of all procedures and to identify solutions to fill the gaps</li><li>Ensure correct instore operations: logistics, administration, AFS</li><li>Ensure the best BOH organization to support sales staff</li><li>Ensure stock inventory /stock take objective results</li><li>Support the stores management role in effectively operating the boutique also in term of ROTA including match to traffic needs.</li><li>Ensure service to clients is properly supported at all times with the right equipment and teamwork flows (including food and beverage, etc)</li><li>Ensure availability of store supplies (packaging, food and beverage) at all times.</li><li>Ensure online and offline integration</li><li>Responsible for day-to-day in-store visual merchandising execution and maintenance</li><li>Oversee aftersales with ordering parts/drop off and liason with repair technicians.</li><li>Support all product launches, events and promotions with visual enhancements</li></ul> Requirements: <ul><li>Proactivity and problem solving attitude</li><li>Ability to coordinate back office activities to support sales</li><li>Ability to collaborate with Store Manager and HQ to support business</li><li>High knowledge of retail/ operations procedure to ensure smooth run of the store</li><li>Ideally understand RFID and SAP system</li></ul>

Responsibilities: Dealer Relationship Management: <ul><li class="ql-indent-1">Build and maintain strong relationships with assigned dealers to drive revenue, volume, market share, and profitability.</li><li class="ql-indent-1">Communicate weekly with dealers and visit each dealer location at least once per month.</li><li class="ql-indent-1">Evaluate dealer sales performance and market share; recommend and implement corrective actions where needed.</li></ul> Sales Planning &amp; Execution: <ul><li class="ql-indent-1">Plan and forecast billing, retail orders, and ensure achievement of monthly, quarterly, and annual sales targets.</li><li class="ql-indent-1">Prospect and onboard new dealerships following established new dealer guidelines.</li><li class="ql-indent-1">Assist new dealers with merchandising programs, ordering processes, and dealership branding.</li></ul> Events &amp; Promotions: <ul><li class="ql-indent-1">Plan, participate, and support special events such as rodeos, corporate and dealer farm shows, and sporting events within the territory.</li><li class="ql-indent-1">Organize and conduct regional dealer meetings as required.</li></ul> Training &amp; Support: <ul><li class="ql-indent-1">Coordinate and deliver training for new dealers covering computer systems, sales processes, marketing programs, product knowledge, advertising, parts, and service.</li><li class="ql-indent-1">Collaborate with the Service Manager to facilitate product and sales training.</li></ul> Market Intelligence &amp; Product Feedback: <ul><li class="ql-indent-1">Conduct competitive intelligence and product-price positioning analyses to maintain a competitive advantage.</li><li class="ql-indent-1">Test and evaluate new products, recommend improvements, and suggest new product additions.</li></ul> Logistics &amp; Coordination: <ul><li class="ql-indent-1">Assist with the logistics of tractors/equipment for photo shoots, events, and other requirements within the territory.</li></ul> Requirements: Education &amp; Experience: <ul><li>Bachelor’s degree or minimum 5+ years of field sales/channel management experience in the construction, industrial, or agricultural equipment industry.</li><li>In-depth knowledge of product categories, dealership operations, and assigned territory.</li></ul> Skills &amp; Competencies: <ul><li>Strong ability to work independently with minimal supervision.</li><li>Excellent communication skills for interaction with dealers, vendors, employees, and all levels of management.</li><li>Proven ability to meet sales targets and deliver business growth.</li><li>Strong customer service orientation and problem-solving skills.</li><li>Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) and Internet tools.</li><li>Strong presentation skills for small and large group settings.</li><li>Ability to work collaboratively in a team environment.</li></ul> Other Requirements: <ul><li>Valid driver’s license with a clean driving record.</li><li>Willingness to travel 50–75% of the time.</li><li>Ability to lift 50 lbs unassisted.</li><li>Physical capability to sit, stand, walk, climb, balance, kneel, crouch, or crawl as required by the role.</li></ul>

Skills

Industry

Location

Jobtitle

7 merchandising Jobs found

Retail Sales Manager

On & Off Trade Specialist

Off Trade Specialist

Stock Keeper + In-Store Visual Merchandiser

On & Off Trade Specialist

On & Off Trade Specialist

Business Manager North East

WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

TALENT

COMPANY

Contact Us

JOBS BY SKILLS

JOBS BY FUNCTION

JOBS BY INDUSTRY

JOBS BY LOCATIONS

MODEL JOBS

JOBS BY CITY

Skills

Industry

Location

Jobtitle

7 merchandising Jobs found

Retail Sales Manager

On & Off Trade Specialist

Off Trade Specialist

Stock Keeper + In-Store Visual Merchandiser

On & Off Trade Specialist

On & Off Trade Specialist

Business Manager North East

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

TALENT

COMPANY

Contact Us

JOBS BY SKILLS

JOBS BY FUNCTION

JOBS BY INDUSTRY

JOBS BY LOCATIONS

MODEL JOBS

JOBS BY CITY

WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.