Brand Manager / Senior Brand Manager DTC

Category Manager

Responsibilities: Brand Strategy &amp; Development:&nbsp; <ul><li>Develop and execute the brand strategy for consumer healthcare products to drive market growth and strengthen brand equity.&nbsp;</li><li>Conduct market research to understand consumer needs, competitive landscape, and emerging trends in the healthcare industry.&nbsp;</li><li>Position the brand effectively to meet consumer needs and capitalize on market opportunities.&nbsp;</li><li>Define clear brand positioning, messaging, and values that resonate with target audiences and differentiate from competitors.&nbsp;</li><li>Communicate the value proposition of the products to the sales team and develop sales tools to support the selling process&nbsp;</li></ul> Campaign Management &amp; Execution:&nbsp; <ul><li>Lead the planning and execution of integrated marketing campaigns, including digital, print, TV, social media, and influencer marketing.&nbsp;</li><li>Collaborate with creative teams to develop compelling marketing materials, advertisements, and promotional content.&nbsp;</li><li>Ensure marketing campaigns align with the overall brand strategy and deliver measurable results(e.g., sales growth, brand awareness, consumer engagement).&nbsp;</li></ul> Cross-Functional Collaboration:&nbsp; <ul><li>Work closely with product development, sales, and regulatory teams to ensure brand and product initiatives meet compliance standards and align with business goals&nbsp;</li><li>Coordinate with the sales team to provide marketing support, including sales collateral, product training, and consumer insights.&nbsp;</li><li>Partner with the supply chain and distribution teams to ensure product availability and proper distribution in key retail outlets.&nbsp;</li></ul> Market Analysis &amp; Consumer Insights:&nbsp; <ul><li>Analyze consumer Behavior, market trends, and competitor activities to identify new growth opportunities and potential challenges.&nbsp;</li><li>Leverage data analytics to measure brand performance and adjust strategies based on insights (e.g., market share, customer satisfaction, and product usage).&nbsp;</li><li>Conduct consumer surveys, focus groups, and other research to gather valuable feedback and inform product development and brand strategies.&nbsp;</li></ul> Brand Communication &amp; Public Relations:&nbsp; <ul><li>Oversee the brand’s communication strategy, ensuring consistency across all channels (advertising, public relations, digital platforms).&nbsp;</li><li>Develop key messaging that aligns with the brand’s values and resonates with the target market.&nbsp;</li><li>Manage public relations efforts, including media outreach, influencer partnerships, and brand collaborations to enhance brand visibility and credibility.&nbsp;</li></ul> Product Lifecycle Management:&nbsp; <ul><li>Monitor product performance and oversee the lifecycle of products from launch to end-of-life, ensuring alignment with consumer needs and market demand.&nbsp;</li><li>Coordinate product launches, ensuring that all relevant marketing materials, channels, and promotional activities are ready for a successful introduction to the market.&nbsp;</li><li>Work closely with the R&amp;D and product teams to inform product innovation based on consumer feedback and market analysis.&nbsp;</li></ul> Budget Management &amp; Reporting:&nbsp; <ul><li>Develop and manage the brand’s marketing budget, ensuring effective allocation of resources across initiatives.&nbsp;</li><li>Track and report on marketing campaign performance, making data-driven recommendations to optimize ROI&nbsp;</li><li>Prepare regular performance reports for senior leadership, including sales metrics, market share analysis, and campaign results</li></ul> Requirements: <ul><li>Bachelor’s degree in marketing, Business Administration, Life Sciences, or a related field.&nbsp;&nbsp;</li><li>Master’s degree or relevant certifications (e.g., MBA, Brand Management) is a plus.&nbsp;</li><li>Minimum of 5+ years of experience in brand management and/ trade marketing experience, preferably in the consumer healthcare or pharmaceutical industry&nbsp;</li><li>Strong understanding of healthcare industry regulations, consumer healthcare products, and market dynamics.&nbsp;</li><li>Proven experience in managing integrated marketing campaigns and product positioning.&nbsp;</li><li>Excellent project management, organizational, and problem-solving skills.&nbsp;</li><li>Strong analytical abilities, including experience with market research, data analysis, and performance metrics.&nbsp;</li><li>Expertise in digital marketing, social media, and influencer engagement.&nbsp;</li><li>Exceptional communication and interpersonal skills, with the ability to work cross functionally.&nbsp;</li><li>Creativity and strategic thinking, with the ability to generate innovative ideas and execute them effectively&nbsp;&nbsp;</li><li>Strategically focused, results oriented with strong problem-solving skills&nbsp;</li><li>Proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint) is a must</li></ul>

Responsibilities: <ul><li>Develop and manage the Compact Tractor business P&amp;L, ensuring alignment with growth and profitability targets.</li><li>Partner with Finance and Sales to develop accurate forecasts, pricing models, and incentive programs.</li><li>Collaborate cross-functionally with teams across Sales, Product Development, Service, Finance, Marketing, Parts, Operations, and Supply Chain to create and execute business plans.</li><li>Lead and manage product launches with key internal stakeholders.</li><li>Coordinate with marketing teams and agencies to develop advertising, digital content, brochures, point-of-purchase (POP) materials, and more.</li><li>Design and implement multi-level promotional and dealer engagement strategies, including launch events.</li><li>Develop branding and communication strategies aligned with targeted marketing initiatives.</li><li>Support training development programs for dealers on product features, sales approaches, and after-sales support.</li><li>Work with Regional Sales Managers to ensure effective utilization of Coop programs and local marketing execution.</li><li>Assist in the preparation of annual operating plans and budgets.</li><li>Conduct in-depth market analysis to identify customer needs, competitive positioning, and market expansion opportunities.</li><li>Translate customer insights and research into successful brand strategies.</li><li>Monitor and adjust marketing execution based on local market needs and sensitivities.</li></ul> Requirements: <ul><li>Master’s Degree required (MBA preferred).</li><li>3–5+ years of experience in product development, branding, sales, or marketing within relevant industries.</li><li>Strong strategic and tactical planning abilities grounded in market analysis.</li><li>Demonstrated ability to work in a flat organizational structure and matrixed business environment.</li><li>Strong analytical skills with the ability to interpret competitor actions and customer behavior.</li><li>Exceptional verbal and written communication skills.</li><li>Deep understanding of rural markets, especially in the U.S.</li><li>Creative thinking with strong problem-solving abilities and adaptability to changing priorities.</li><li>High standards of customer service and team collaboration.</li><li>Strong interpersonal and negotiation skills.</li><li>Intermediate proficiency with Microsoft Office Suite and Microsoft Teams.</li><li>Physical ability to perform the duties as described (occasional standing, walking, kneeling, etc.).</li><li>Fluency in English (spoken and written) is required.</li></ul>

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Brand Manager / Senior Brand Manager DTC

Category Manager

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Brand Manager / Senior Brand Manager DTC

Category Manager

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