Trade Marketing Specialist

On-Premises Activator (Aperol)

Data Analyst Manager

Responsibilities: <ul><li>Plan , lead and handle overall execution of brand activation caledar in line with the MWB and support project planning.</li><li>Customize &amp; implement bespoke programs (as per brand guidelines)&nbsp;</li><li>Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father’s Day, Valentines, Whisky Appreciations, etc&nbsp;&nbsp;</li><li>Plan , lead , execute the bar staff training calendar for the portfolio&nbsp;</li><li>Ensuring training and development of the execution force through on the job training and scheduling training calendar ( Distributor + Commercial Teams), deployment of tools i.e. CAO&nbsp;</li><li>Drive on-trade segmentation in line with global model yet relevant to India RTM</li><li>Ensure that merchandise standards “The Perfect Store” are adhered to for best in class execution of all BTL activations</li><li>Create a on trade scorecard for KPI definition for On-premise accounts / national chains&nbsp;</li><li>Work collaboratively with the brand marketing and commercial sales teams (company &amp; the distributor teams), leading the development and implementation of BTL Activity calendar in line with our Must Win Battle.&nbsp;</li><li>Ensures POS is 100% compliant with the Brand Guideline &amp; 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant outlets,as per the annual aligned plan&nbsp;</li><li>Support in the development and execution of Consumer &amp; Shopper activations, including point of sale, gift packs ( packaging &amp; gifts ), in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines .</li><li>Customize visibility initiatives for outlets&nbsp;</li><li>Explore opportunities in image outlets in both on &amp; off trade</li><li>Brand walls, wall bays , shelf in shelf , festive gandolas etc&nbsp;</li><li>Incentive planning &amp; deployment to drive recommendation&nbsp;&nbsp;</li><li>End to end execution of the training modules supported by the local or national training agency &amp; commercial teams&nbsp;&nbsp;</li><li>Partner with the key local bartenders to nurture and execute dialogue content – menu creation , bespoke drinks , cocktail menu’s , pairings , leverage their digital reach by promoting our drinks etc&nbsp;</li></ul> Requirements: <ul><li>Proven track record of working in On/Off Trade - Key Accounts Sales, Retail Sales , Brand Management or Trade Activation (2-6 yrs).</li><li>Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships&nbsp;</li><li>Post Graduation Degree with relevant subject focus preferred</li><li>Demostated ability to work within cross functional teams, and showcase influencing skills</li><li>Experience managing large cross functional commercial projects desirable</li><li>Strong relationships in On Premise and Bartender community</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li><li>Knowledge of the on-premise activaiton planning/ management/ operation&nbsp;</li><li>Ability to network and build strong relationships&nbsp;</li></ul>

Responsibilities: Account Recruitment &amp; Management <ul><li>Outlet recruitment according to the Aperol On-premise channel plan</li><li>CCM “Perfect Store” co-creation &amp; execution within the relevant On-Premise perimeter (from visibility to consumer’s and Trade activation)</li><li>Maximize the pre-during and post On Premise consumer journey.</li><li>Jointly responsible for help guide and identify the right typology of POS/demand space for our brands. Identify the most influential outlets and venues where to build close partnerships and brand building activities.&nbsp;</li><li>Responsible for coordinating with POS suppliers appointed by CCM for implementation and execution of different activities contained in the marketing plans.&nbsp;</li><li>Contribute to the delivery of the On-Premise commercial objectives</li></ul> Brand Training &amp; Advocacy <ul><li>Deliver training sessions for Trade and Consumers at new and existing venues.</li><li>Act as the face of the brand, representing Brand values and lifestyle across all customer touchpoints.</li><li>Host On-premise Aperol activations and events to increase brand awareness and consumer engagement.</li></ul> Monitoring, Reporting &amp; Insight <ul><li>Monitor and report on compliance with agreed promotional programs and pricing guidelines.</li><li>Track spending and ROI.</li><li>Systematic venues auditing to confirm visibility, product availability, brand standards, opportunities &amp; challenges.</li><li>Submit weekly, monthly, and quarterly reports according to KPIs provided.</li><li>Provide market insights and recommendations to the broader Team.</li><li>Work closely with distributors, agencies, and the wider company APMs Team to maximize brand impact.&nbsp;</li></ul> Requirements: <ul><li>Commercial Skills: Proven sales or CCM experience in beverages industry and/or hospitality.</li><li>Travel Availability: Willing to travel frequently within the country.</li><li>Independence and Priority Management: Ability to work independently and manage priorities across market.</li><li>Passion for the Industry: Enthusiasm for the spirits industry and advocacy.&nbsp;</li><li>Relationship-Building Skills: Strong skills in building and influencing relationships.&nbsp;</li><li>Communication Skills: Excellent communication and presentation abilities in English.&nbsp;</li><li>Motivation and Drive: Self-motivated, target-driven, and able to thrive in a fast-paced environment.&nbsp;</li><li>Team Player: Strong team player adaptable to diverse cultures.&nbsp;</li></ul>

Responsibilities: Account Recruitment &amp; Management <ul><li>Outlet recruitment according to the Aperol On-premise channel plan</li><li>CCM “Perfect Store” co-creation &amp; execution within the relevant On-Premise perimeter (from visibility to consumer’s and Trade activation)</li><li>Maximize the pre-during and post On Premise consumer journey.</li><li>Jointly responsible for help guide and identify the right typology of POS/demand space for our brands. Identify the most influential outlets and venues where to build close partnerships and brand building activities.&nbsp;</li><li>Responsible for coordinating with POS suppliers appointed by CCM for implementation and execution of different activities contained in the marketing plans.&nbsp;</li><li>Contribute to the delivery of the On-Premise commercial objectives</li></ul> Brand Training &amp; Advocacy <ul><li>Deliver training sessions for Trade and Consumers at new and existing venues.</li><li>Act as the face of the brand, representing Brand values and lifestyle across all customer touchpoints.</li><li>Host On-premise Aperol activations and events to increase brand awareness and consumer engagement.</li></ul> Monitoring, Reporting &amp; Insight <ul><li>Monitor and report on compliance with agreed promotional programs and pricing guidelines.</li><li>Track spending and ROI.</li><li>Systematic venues auditing to confirm visibility, product availability, brand standards, opportunities &amp; challenges.</li><li>Submit weekly, monthly, and quarterly reports according to KPIs provided.</li><li>Provide market insights and recommendations to the broader Team.</li><li>Work closely with distributors, agencies, and the wider Campari APMs Team to maximize brand impact.&nbsp;</li></ul> Requirements: <ul><li>Commercial Skills: Proven sales or CCM experience in beverages industry and/or hospitality.</li><li>Travel Availability: Willing to travel frequently within the country.</li><li>Independence and Priority Management: Ability to work independently and manage priorities across market.</li><li>Passion for the Industry: Enthusiasm for the spirits industry and advocacy.&nbsp;</li><li>Relationship-Building Skills: Strong skills in building and influencing relationships.&nbsp;</li><li>Communication Skills: Excellent communication and presentation abilities in English.&nbsp;</li><li>Motivation and Drive: Self-motivated, target-driven, and able to thrive in a fast-paced environment.&nbsp;</li><li>Team Player: Strong team player adaptable to diverse cultures.&nbsp;</li></ul>

Responsibilities: Core Analytics &amp; Insight Generation: <ul><li>Lead advanced analysis across digital behavior, customer engagement, campaign performance, funnel conversion, and eCommerce/POS sales impact.</li><li>Transform complex datasets into clear insights and recommendations that improve marketing performance, segmentation, and content targeting.</li><li>Conduct market, customer, and competitive analytics to identify opportunities, threats, and whitespace for growth.</li><li>Develop and maintain data-driven customer segments, ICP models, behavioral profiles, and opportunity sizing frameworks.</li></ul> Data Products, Measurement &amp; Reporting: <ul><li>Own and continuously optimize dashboards, analytical models, and reporting tools that enable visibility into performance and ROI.</li><li>Define and implement measurement frameworks, attribution logic, KPI hierarchies, and performance scorecards across marketing channels.</li><li>Build scalable data products that improve the accuracy, availability, and usability of marketing and commercial datasets.</li></ul> Data Management &amp; Governance: <ul><li>Ensure data quality, consistency, and governance across marketing, CRM, web analytics, and eCommerce datasets.</li><li>Partner with BI, Digital Technology, and data engineering teams to optimize data pipelines, tagging/instrumentation, and data taxonomy.</li></ul> Cross-Functional Analytics Partnership: <ul><li>Collaborate with marketing, sales, eCommerce, and product teams to understand business questions and translate them into analytical solutions.</li><li>Present insights to stakeholders at various levels, guiding decision‑making with clear narratives and fact‑based recommendations.</li><li>Share analytics best practices and educate teams on interpreting data and leveraging insights for better outcomes.</li></ul> Requirements: Desired Skills &amp; Experience: <ul><li>Strong quantitative and analytical skills with experience in digital analytics, customer analysis, attribution, and commercial data.</li><li>Ability to translate data into strategic insights and communicate them clearly to both technical and non‑technical stakeholders.</li><li>Experience with web analytics tools (e.g., GA4, Adobe), BI platforms (Power BI/Tableau), and CRM/marketing automation systems.</li><li>Technical proficiency in SQL, data modeling, and large dataset manipulation (preferred).</li><li>Detail-oriented with a strong sense of ownership, accountability, and proactive problem solving.</li><li>Demonstrated ability to partner cross‑functionally and influence decision‑making through data.</li><li>Comfortable working in a dynamic environment with evolving priorities.</li></ul> Required Qualifications: <ul><li>12 years+ experience overall, with 6+ years of experience in analytics, data insights, digital analytics, marketing science, business intelligence, or related fields.</li><li>Analytics function leadership &amp; team management experience preferred.</li><li>Strong experience analyzing digital marketing data, customer behavior data, funnel metrics, and/or commercial revenue datasets.</li><li>Experience in B2B, digital marketing analytics, or eCommerce analytics is highly valuable but not required.</li><li>Proven ability to turn complex datasets into business-ready insights and clear narratives.</li><li>Hands-on expertise with:</li><li>Web analytics platforms (GA4, Adobe Analytics)</li><li>BI tools (Power BI, Tableau)</li><li>CRM and marketing automation systems (Salesforce, Marketo, Eloqua, etc.)</li><li>Comfortable working with large &amp; complex datasets.</li><li>Demonstrated experience influencing decision‑making in a cross-functional environment.</li><li>Detail-oriented, accountable, and proactive in identifying and addressing analytical needs.</li></ul>

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Trade Marketing Specialist

On-Premises Activator (Aperol)

On-Premises Activator (Aperol)

Data Analyst Manager

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Trade Marketing Specialist

On-Premises Activator (Aperol)

On-Premises Activator (Aperol)

Data Analyst Manager

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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