Trade Marketing Executive

Customer Marketing Manager

Channel Activation Lead

Assistant Customer & Channel Marketing Manager

Trade Marketing

Trade Marketing - GT

Responsibilities: <ul><li>Conduct daily market visits to ensure fundamentals are applied across top stores.</li><li>Support enhancing the scores of Perfect Store universe by monitoring Planogram and Shelf Share implementation.</li><li>Enhance the visibility and shopper journey across channels by implementing Category Branding, On Shelf / Off shelf visibility displays and store takeover.</li><li>Ensure monthly activations are executed as per the plan, including in-store activations and POSM deployment.</li><li>Align and brief agencies on activation requirements, ensuring all assets are produced and delivered on time.</li><li>Create post-activity reports, including compliance report and activation proof of performance.</li><li>Manage POSM assets deployment and inventory.</li><li>Engage with Key Account Managers and merchandising team to ensure excellence in in-store &amp; BTL activations and delivery of customer marketing plans.</li><li>Take lead on NPDs/ New product launches and align with all stakeholders to ensure successful implementation.</li><li>Monitor and report competitive activities in the market.</li></ul> Requirements: <ul><li>Candidate must have 2- 5 years of experience.</li><li> Location : Jeddah</li><li>Looking for a candidate with experience into Trade marketing /brand activation / category management </li><li>Candidate must have Modern trade background in Saudi</li><li>Looking for a candidate with language : Arabic</li><li>Candidate must have FMCG Expereince</li></ul>

Role Description: <ul><li>As a Customer Marketing Manager, you will be responsible for all categories across Saudi Arabia.</li><li>This role will be focused on the planning, execution and post evaluation of trade, customer and shopper marketing plans by country by channel and driving availability &amp; visibility.</li><li>You will also be responsible for achieving P&amp;L via driving NSV and improving margins.</li></ul> Responsibilities: <ul><li>Understanding country and category dynamics, shoppers, trade and retailers to grow our client business in the related country.</li><li>Planning trade promotions and approving TA together with MDM.</li><li>Collecting trade spent actuals from DSRs (end of each month) and reviewing with CTMM and MDM.</li><li>Deploying activations to DSRs.</li><li>Developing the trade plans for activations/innovations/re-launches together with MDMs &amp; DSR, and approving its sufficiency with respective Category Trade marketing Manager.</li><li>Post activity evaluation on country / customer level.</li><li>Differentiating customers and channels by implementing tailor made solutions considering shopper profile (if needed)</li><li>Driving Perfect Store program in country, DSR, customer level; analyzing the audit results and coming up with plans to improve availability and visibility together with MDM.</li><li>Analyzing distribution gaps in traditional trade and working on plans to increase WD/ND together with MDM for all categories.</li><li>Developing planograms as per Category Trade marketing Manager guidance by country by channel and following up the execution.</li><li>POSM production (if POSM produced by distributor in respective country).</li><li>PO/GR/ GRID INPUT (Owned activities).</li><li>Demand Review (on initiatives).</li></ul> Requirements: <ul><li>5-9 years’ experience Trade Marketing / Sales experience.</li><li>FMCG, preferably Multinational background.</li><li>Experience in activation planning, execution, and implementation.</li><li class="ql-align-justify">Experience with promotion planning, trade fund management, and trade drives.</li></ul>

Responsibilities: Brand Image: <ul><li>Manage and execute the branding and visibility budget of key accounts in line with their commercial contract and brand priorities.</li><li>Increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.</li><li>Develop and implement the strategy to contribute towards brand growth targets and cross-category business objectives.</li><li>Build the promotion plan by channel type.</li><li>Execute, measure, and evaluate promo effectiveness.</li><li>Ensure planogram compliance across customers and stores.</li><li>Ensure the perfection of our brand image in key accounts.</li></ul> Customers Joint Business Planning &amp; Communication: <ul><li>Organize and implement JBP with strategic customers to drive category growth.</li><li>Communicate new launches in trade selling story format, highlighting size of prize.</li><li>Implement and execute plans &amp; monitor incremental uplift.</li></ul> Animations: <ul><li>Work closely with the Brands and National Sales Managers to customize market promotions.</li><li>Animate cycle meetings with the National Sales Managers, prepare cycle folders, and communicate to the sales teams.</li><li>Weekly follow-up &amp; recap on animation performance and rectifying where needed.</li><li>Implement launches effectively in key accounts to generate sell-out.</li><li>manage the availability and budget of essential POSM for all brands.</li></ul> Requirements: <ul><li>Ability to analyze data and evaluate promo effectiveness</li><li>Experience in brand image management</li><li>Good team player - with ability to lead cross-functional collaborations</li><li>Strategic thinking and sharp acumen to identify strategic channel development plan</li></ul>

Responsibilities: <ul><li>Handle overall execution of brand activation calendar and support CCM project planning centrally</li><li>Customize &amp; implement bespoke programs to help drive depletion across brands</li><li>Drive activations for specific channel segmentation for on-trade basis defined guidelines</li><li>Ensure that merchandise standards are adhered to for best in class execution of all BTL activations</li><li>Create an on-trade scorecard to build a strong M&amp;E leg to all activations&nbsp;</li><li>Create a vendor pool to have efficient external working to support CCM Function Agenda nationally</li><li>Ensure POSM, compliant with the Brand Guidelines, is available in sufficient quantities to achieve visibility objectives in all relevant outlets, as per the annual aligned plan&nbsp;</li><li>Support in the development and execution of Consumer &amp; Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations</li><li>Customize barware and visibility initiatives for outlets&nbsp;</li><li>Incentive planning &amp; deployment to drive recommendation&nbsp;&nbsp;</li></ul> Requirements: <ul><li>Proven track record of working in trade/brand marketing (2-6 yrs).</li><li>Post Graduation Degree with marketing specialization</li><li>Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships&nbsp;</li><li>Experience in handling large scale national marketing programs</li><li>Demostated ability to work within cross functional teams</li><li>Experience managing large cross functional commercial projects desirable</li><li>Experience in liquor/beverage industry preferable, not critical</li><li>Ability to network and build strong relationships&nbsp;</li></ul>

Responsibilities:&nbsp; Profitable Delivery of the Annual Operating Plan (AOP) through sales:&nbsp; <ul><li>Sets Sales priorities with Promo Calendar, manage category risks and opportunities in coordination with BDM.</li><li>Work with sales (challenge, provide input &amp; support) on bottom-up planning of country, category (base and innovations), customer; 4-12 months volume forecast responsibility.&nbsp;</li><li>Financial KPI tracking to deliver both topline and bottom line for focus categories and NPDs.&nbsp;</li><li>Focus category volume calls, understand performance drivers and work with sales to address needs.&nbsp;</li><li>Regularly reviews the market performance by channel (Foodservice and retail), by area, by category, by SKU through internal and external data and recommends appropriate intervention to address opportunities identified by closely&nbsp;</li><li>working with KHC &amp; Distributor Sales Teams.&nbsp;</li></ul> Delivery of Commercial Effectiveness Plans:&nbsp; Retail Channel:&nbsp; <ul><li>Owner of Trade promotional strategy &amp; mechanisms, evaluations and impact on category and commercial metrics to ensure continuous improvement.</li><li>Owner of Perfect Store strategy and execution (e.g., category-in-channel assortment, planogram, pricing recommendations, activations – displays, sampling);&nbsp;</li><li>co-manage the execution with Distributor Trade Marketing team.&nbsp;</li><li>Co-develop Pricing and Assortment strategies with Regional Group Product Managers to suit local demand/needs.&nbsp;</li><li>Responsible for trade promo and distribution expansion volume uplift recommendation aligned with BDM and Distributor team.&nbsp;</li><li>Co-manage Trade ZBB investments including D&amp;A and assortment change with Country Manager&nbsp;</li><li>Work closely with Regional Marketing Team and build the commercial plan for brand campaigns and NPDs; leads the generation of country, customer tailored execution.&nbsp;</li><li>Responsible for translating the regional category, product &amp; brand strategies into localized promotional strategies.</li></ul> Foodservice Channel:&nbsp; <ul><li>Execute in-store offtake marketing programs &amp; customer-related projects in strategic FS Channels (QSR, FSR, HOTELS) aligned with Regional Foodservice Team key strategic directions.&nbsp;</li><li>Lead the localization, production, and deployment of POSM/trade merchandise in strategic channels – QSR,FSR, Hotels.&nbsp;</li><li>Responsible for localizing regional Foodservice trends and insights and produce customized selling stories for FS retailers, Distributor and Sub-Distributors.&nbsp;</li><li>Lead the overall pre- and post-evaluation of local market Foodservice programs, campaigns, activations per key customer.&nbsp;</li><li>Co-lead the development of ideation sessions with Commercial Chef to support future launches.&nbsp;</li></ul> Country/market Strategy: <ul><li>Lead the development and execution of category and channel strategy, distribution targets, and assortment.</li><li>Overall responsible for local market intel (customer/retailer – Foodservice and Retail, category, competitors)&nbsp;</li><li>Set out external customer rationale (Selling Story) for promotional strategies based on category, customer, consumer insights (Triple Win framework) for both FS and Retail channels.&nbsp;</li><li>Ensures the strategy deployment for the price and assortment positioning.&nbsp;</li><li>eCommerce strategy and execution – co-build channel programs with BDMs (Foodservice and Retail) and campaigns with Regional Marketing team. Support BDM in eCommerce operations.&nbsp;</li><li>Owner of country activity calendar, covering NPDs/ portfolio, ATL (lead by Group Product Manager) and BTL in both retail &amp; food service.&nbsp;</li></ul> Requirements: <ul><li>Education Background: Business Management or Related Education Background</li><li>Education Level: Bachelor’s degree or above</li><li>Working Experience: 3 -5 Years Experience</li></ul> Technical Skills: <ul><li>Strong commercial and financial acumen and good in improving profitability and trade spending effectiveness and efficiency</li><li>Experience in working with channel partners with proven record in creating and executing revenue generating programs / initiatives</li><li>Dynamic, good interpersonal and people management skills as well as excellent business presentation skills.</li><li>Strong skills in Microsoft Office is assumed</li></ul> Personality/ Attitude: <ul><li>Passionate, positive and enthusiastic mindset</li><li>Dynamic, good interpersonal and people management skills as well as excellent business presentation skills</li></ul>

Responsibilities :&nbsp;Profitable Delivery of the AOP through sales:&nbsp;<ul><li>Sets Sales priorities with Promo Calendar, manage category risks and opportunities in coordination with BDM.</li><li>Work with sales (challenge, provide input &amp; support) on bottom-up planning of country, category (base and innovations), customer; 4-12 months volume forecast responsibility.</li><li>Financial KPI tracking to deliver both topline and bottom line for focus categories and NPDs.</li><li>Focus category volume calls, understand performance drivers and work with sales to address needs.</li><li>Regularly reviews the market performance by channel (Foodservice and retail), by area, by category, by SKU through internal and external data and recommends appropriate intervention to address opportunities identified by closely working with Distributor Sales Teams.</li></ul>&nbsp;Delivery of Commercial Effectiveness Plans:&nbsp;Retail Channel:&nbsp;<ul><li>Owner of Trade promotional strategy &amp; mechanisms, evaluations and impact on category and commercial metrics to ensure continuous improvement.</li><li>Owner of Perfect Store strategy and execution (e.g., category-in-channel assortment, planogram, pricing recommendations, activations – displays, sampling); co-manage the execution with Distributor Trade Marketing team.</li><li>Co-develop Pricing and Assortment strategies with Regional Group Product Managers to suit local demand/needs.</li><li>Responsible for trade promo and distribution expansion volume uplift recommendation aligned with BDM and Distributor team.</li><li>Co-manage Trade ZBB investments including D&amp;A and assortment change with Country Manager</li><li>Work closely with Regional Marketing Team and build the commercial plan for brand campaigns and NPDs; leads the generation of country, customer tailored execution.</li><li>Responsible for translating the regional category, product &amp; brand strategies into localized promotional strategies.</li></ul>&nbsp;Foodservice Channel:&nbsp;<ul><li>Execute in-store offtake marketing programs &amp; customer-related projects in strategic FS Channels (QSR, FSR, HOTELS) aligned with Regional Foodservice Team key strategic directions.</li><li>Lead the localization, production, and deployment of POSM/trade merchandise in strategic channels – QSR, FSR, Hotels.</li><li>Responsible for localizing regional Foodservice trends and insights and produce customized selling stories for FS retailers, Distributor and Sub-Distributors.</li><li>Lead the overall pre and post-evaluation of local market Foodservice programs, campaigns, activations per key customer.</li><li>Co-lead the development of ideation sessions with Commercial Chef to support future launches.</li></ul>&nbsp;Country/market Strategy:&nbsp;<ul><li>Lead the development and execution of category and channel strategy, distribution targets, and assortment.</li><li>Overall responsible for local market intel (customer/retailer – Foodservice and Retail, category, competitors)</li><li>Set out external customer rationale (Selling Story) for promotional strategies based on category, customer, consumer insights (Triple Win framework) for both FS and Retail channels.</li><li>Ensures the strategy deployment for the price and assortment positioning.</li><li>eCommerce strategy and execution – co-build channel programs with BDMs (Foodservice and Retail) and campaigns with Regional Marketing team. Support BDM in eCommerce operations.</li><li>Owner of country activity calendar, covering NPDs/ portfolio, ATL (lead by Group Product Manager) and BTL in both retail &amp; food service.</li></ul>&nbsp;Key Outputs: <ul><li>Internal alignment with sales / talk daily with the Distributor Sales Teams</li><li>Innovation: define distribution strategy and customer target setting; localization of selling story and activation, co-build volume plan with BDM based on realistic assumptions.</li><li>Trade Promo ownership and governance (ensuring on time and in full execution) to achieve value market share targets.</li><li>Forecast validation – 4 months up to 1 year plan – commercial plan.</li><li>Retail channel pricing execution per customer.</li><li>Align channel strategy with sales and supply chain.</li><li>AOP main categories’ and focus NPDs’ P&amp;L delivery</li><li>Promo post evaluation – responsible and accountable.</li><li>Country Activity Calendar: including KPI tracking and follow up</li></ul> Requirements:&nbsp;<ul><li>Bachelor’s degree with Minimum 3 years of Trade marketing experience in General Trade.</li><li>Focus on country, distributor, category, channel strategy/tactics including assortment mix management, BTL tactics, L&amp;L tactics, translating and aligned with SSEA &amp; HK strategy and direction.</li></ul>

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6 posm Jobs found

Trade Marketing Executive

Customer Marketing Manager

Channel Activation Lead

Assistant Customer & Channel Marketing Manager

Trade Marketing

Trade Marketing - GT

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6 posm Jobs found

Trade Marketing Executive

Customer Marketing Manager

Channel Activation Lead

Assistant Customer & Channel Marketing Manager

Trade Marketing

Trade Marketing - GT

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.