Category Activation Manager

Responsibilities: <ul><li>Achieving brand consolidated targets through building differentiated shopper-centric account strategies and leading the translation and execution of the marketing strategy into impactful retailer program, respecting and tracking budget to achieve brand target.</li><li>Lead in developing NPD Launch plan (including NPD performance tracking) and trade activation plan to maximize brand performance.</li><li>Regular tracking on brand sales performance with target and develop action plan if performance is off track</li><li>Own overall brand merchandising and planogram to strengthen brand image and position in retailers.</li><li>Full Responsibility for all POSM management (developing design, production &amp; Delivery), GWP &amp; Value Set management to achieve targeted KPI and ensure implement flawless in-store execution within agreed timeline.</li><li>Plan and Monitor PPP Budget and evaluate performance of key in-store activation (Booth Animation / Mini Event / Customer Theme / Lucky Draw / Value Set).</li></ul> Requirements: <ul><li>Bachelor’s degree in any related fields.</li><li>Minimum 4 years’ business experience in trade marketing function.</li><li>Able to work cross-functionally at all levels.</li><li>Has demonstrated leadership capability (not necessarily people management), strong commercial acumen in previous roles.</li><li>Consistent strong performance and results in previous roles.</li></ul>

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Category Activation Manager

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1 posm Jobs found

Category Activation Manager

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.