Area B2B Sales Executive

Brand Ambassador

State Head

Responsibilities: <ul><li>Territory management: Achieve business objectives through retail coverage and CNTC cooperation in your responsible territory.&nbsp;</li><li>Identify opportunities and propose plans for business improvement.</li><li>Retail coverage optimization: Optimize your route plan to retailers by analyzing business contributions.&nbsp;</li><li>Independently develop scope and call frequency to maximize effectiveness and efficiency.</li><li>Maximize product availability: Provide professional sales service to retailers and minimize product out-of-stock situations through trade education and ensuring product supply at district CNTC level.&nbsp;</li><li>Achieve annual and cycle distribution and availability targets.</li><li>Point-of-sales materials (POSM) investment management: Place POSM according to merchandising standard and cycle objectives.&nbsp;</li><li>Select the most optimal outlets for POSM according to company standards &amp; set appropriate pay for performance targets.&nbsp;</li><li>Constantly monitor the quality of POSM to ensure quality standards are met.</li><li>Trade relations: Build and maintain relationship with retailers.&nbsp;</li><li>Utilize all available tools to increase brand awareness while respecting legal guidelines.</li><li>Plan and implement promotion activities: Analyze the market situation and propose promotion programs if applicable.&nbsp;</li><li>Proactively participate in promotion procedures to maximize results.&nbsp;</li><li>Implement promotions according to plans and gather feedback for program improvement.</li></ul> Requirements: <ul><li>Bachelor’s Degree holder</li><li>At least 2-3 years of experience in sales &amp; marketing in an MNC</li><li>A proactive &amp; independent worker with strong communication, interpersonal skills, and high integrity</li><li>A good team player who is willing to take up tasks beyond sales</li><li>Fresh graduates from overseas universities are welcomed</li></ul>

Overview: <ul><li>Client is a major player in the Global Spirits/Liquor industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.&nbsp;</li><li>Headquartered in Milan, Italy, Client owns 18 plants worldwide and has its own distribution network in more than 20 countries.&nbsp;</li><li>The Group employs approximately 4,000 people.&nbsp;</li><li>Client operate directly in markets like China, Australia, and India and through partnerships in the likes of South Korea, Japan, Vietnam, Singapore, and Indonesia.&nbsp;</li><li>This Group has great ambitions in Asia, and India will play an instrumental role in expanding the Group’s business in this continent.</li></ul> Responsibilities: <ul><li>Working closely with the marketing team, support on premise and industry focused activation sessions and events</li><li>Ensures POS is 100% Brand Guideline compliant and 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels</li><li>Support in the development and execution of Consumer &amp; Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines</li><li>Work collaboratively with the Commercial team to ensure compiance to activation calendar objectives</li><li>Coordinate with the distributor for stock, execution and other requirements&nbsp;</li><li>Coordination with the local agency partners to execute activations</li><li>Capture Ad-hoc opportunities in the market and plug in our brands (E.g. concerts, parties, launches etc.)</li><li>Manage the POSM and deploy in the right outlets&nbsp;</li><li>Keep inventory of all POSM and procure all locally produced POSM&nbsp;</li><li>Raise “drinks” knowledge and capability within the local distributors and wholesaler network and educate employees on portfolio including product attributes, history and usage&nbsp;</li><li>Support the development of face to face training module development</li><li>Manage payments with distributor and other partners&nbsp;</li></ul> Requirements: <ul><li>Significant Liquor Industry experience essential, with strong On Premise focus 5 years +</li><li>Strong Leadership and coaching capability</li><li>Strong relationships in On Premise&nbsp;</li><li class="ql-align-justify">Sales experience highly regarded</li></ul>

Responsibilities: <ul><li>Responsible for the overall Commercial and Finance metrics for the state</li><li>FY volume delivery, availability targets, customer marketing planning &amp; execution, budget management, monthly reports &amp; review meetings.&nbsp;&nbsp;</li><li>Manage the overall distributor relationship and work seamlessly with the distributor team to deliver the India business plans for the imported &amp; domestic brands.&nbsp;&nbsp;</li><li>Build &amp; maintain relationships with trade (on trade – retail), key accounts (outlet owners , managers bar staff , operations) key influencers &amp; decision makers to help deliver our business &amp; marketing agenda.&nbsp;&nbsp;</li></ul> KPIs:&nbsp; <ul><li>Lead the Key Accounts + Customer Marketing strategy &amp; execution for Goa “Estimated 100 Outlets”</li><li>Trend Leading Accounts in on trade &amp; retail which deliver both image &amp; volume for our portfolio&nbsp;</li><li>Number &amp; List of Outlets to be shared city&nbsp;</li><li>P&amp;L of the Goa Key Accounts</li><li>Investment strategy / outlet level plan for must have outlets (sell in schemes, sell out plans, contracts etc.)&nbsp;&nbsp;</li><li>Outlet priority basis outlet business opportunity &amp; budget availability.&nbsp;&nbsp;</li></ul> Volume Delivery: <ul><li>Outlet industry view for volume &amp; market share planning&nbsp;&nbsp;</li><li>Understanding of outlet business (consumer / occasions) to plan relevant brand lead&nbsp;</li><li>Must have accounts &amp; good to have accounts: Define , lead &amp; execute the ‘Listing Target’ by brand</li><li>Menu listing (Correct Pricing, Signature Serves, Customized Menus, Cocktail Pages)</li><li>Back bar placement / shelf facings&nbsp;&nbsp;&nbsp;</li></ul> Relationships: <ul><li>Hotels: Banquets, Restaurant, Bar to tap all opportunities&nbsp;</li><li>Stand Alone: Owners, Managers, Bar Staff</li><li>Retail: Owner, Key Salesperson&nbsp;&nbsp;</li><li>Training Agenda (Bar Staff &amp; Key Counter Ambassadors in Retail)&nbsp;</li><li>Build an ecosystem of trade influencers in Goa, build relationships &amp; create a sense of passion for our brands within the trade community&nbsp;&nbsp;</li><li>Training Target (FY list of outlets, number of staffs, calendar)</li><li>Incentive planning &amp; deployment&nbsp;&nbsp;</li><li>End to end execution of the training modules supported by the local training agency&nbsp;&nbsp;</li><li>Toolkits will be provided by head office&nbsp;&nbsp;</li><li>Customer Marketing initiatives for Key Accounts&nbsp;&nbsp;</li><li>POSM Planning &amp; Execution</li><li>Planning, Deployment &amp; Maintenance of available brand assets in relevant on/off trade outlets</li><li>Customize visibility initiatives for outlets&nbsp;</li><li>Explore opportunities in image outlets in both on &amp; off trade</li><li>Brand walls, wall bays , shelf in shelf , festive gandolas etc&nbsp;</li><li>Scale , Budget , Design toolkits will be shared by HO&nbsp;&nbsp;</li><li>Activations&nbsp;</li><li>Planning &amp; deployment of the brand activation calendar shared by head office&nbsp;&nbsp;</li><li>Customize &amp; implement bespoke activations in select outlets (as per brand guidelines)&nbsp;</li><li>Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father’s Day, Valentines, Whisky Appreciations, etc&nbsp;&nbsp;</li><li>Plan relevant outlets for GWP deployment – Track outcome as per set KPIs&nbsp;&nbsp;</li><li>M&amp;E of all activities, share learnings &amp; insights for future planning&nbsp;&nbsp;</li><li>Explore brand experiences, sponsorship opportunities for trials &amp; awareness – Outlet owners, influencers in the field of F&amp;B, fashion &amp; lifestyle, other relevant areas as per our brand positioning .&nbsp;</li><li>Develop new customer contacts consisting of decision makers and business influencers for the Company’s various product and service offerings – new launches, competition tie ups etc&nbsp;</li><li>Design and deliver customised presentations to outlets &amp; event partners (Wedding planners, MICE planners, Chefs etc ) to expand on the benefits of the company’s service and product offerings e.g. Aperol Bars at day events ( Mehndi’s @ Weddings ) , Cocktail Bars @ Corporate events – “WIN Business opportunities with creative &amp; experiential thinking”&nbsp;</li><li>Actively follow-up on proposals, to ensure customer satisfaction/clarity of all deliverables of the Company’s offering and timely closure of partnership.&nbsp;&nbsp;</li><li>Secure &amp; help others secure orders to ensure achievement of both personal and regional business plan targets.</li><li>Lead the key account sales - including full control of the sales process (stock management, outlet identification, proposal development, writing and delivery, project costing, closing and contract negotiations).</li><li>Undertake special assignments from time to time as guided to develop business plans for new products and markets e.g launch of new brand, sku , category</li><li>Drive innovative, creative and compelling proposals that represent best company and industry practice.</li><li>Promote the Company’s products and services to market segments whose requirements match the benefits of the Company’s offering e.g. Corporate gifting packs during Diwali, X’Mas , Weddings etc&nbsp;&nbsp;</li></ul> Requirements: <ul><li>Minimum 8 Years of experience in Spirit Industry</li><li>Team Management experience is preferable</li><li>Experience in managing Off Trade and On Trade Sales</li></ul>

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3 posm Jobs found

Area B2B Sales Executive

Brand Ambassador

State Head

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3 posm Jobs found

Area B2B Sales Executive

Brand Ambassador

State Head

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

TALENT

COMPANY

Contact Us

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.