Trade Development Manager- North East Asia

Downstream Business Development Lead

Retail & Education Manager - Fragrance

Sr. Product Manager

Business Development Manager

Trade Marketing - GT

Brand Manager

Retail Operations

Trade Marketing

Retail Operations Professional

Responsibilities: <ul><li>Retail Strategy Execution: Craft and implement strategies enhancing POS consumer interaction and brand experience, with a focus on ROI and alignment with business goals and product launches.</li><li>Stakeholder Collaboration: Work closely with sales, product lines, and trade partners, ensuring retail plans are cohesively developed and effectively executed.</li><li>Resource and Budget Management: Manage POS development budgets to ensure cost-effectiveness while maintaining brand consistency and premium presentation across all formats.</li><li>Innovation in Retail Display: Lead the creation and timely implementation of innovative retail displays and materials, adhering to brand guidelines.</li><li>Trade Development Strategy: Develop strategies that comply with regional objectives, overseeing trade marketing campaigns, display effectiveness, and investment optimization for maximum ROI.</li><li>Field Force Management: Direct field force operations, enhancing team effectiveness, managing recruitment and training with external agencies, and implementing incentive schemes.</li><li>Performance Monitoring and Analysis: Track and analyze sales performance and field activities, identifying optimization opportunities and reporting insights to stakeholders for strategic alignment.</li></ul> Requirements: <ul><li>A university degree in marketing or a related field.</li><li>Fluency in English.</li><li>At least 7 years of experience in retail marketing or a similar role.</li><li>Regional function management is a plus.</li><li>People management.</li><li>Analytical and detail-oriented, capable of interpreting complex data to inform decision-making.</li><li>A seasoned expert in retail marketing, passionate about delivering exceptional consumer experiences.</li><li>Energetic and inspiring, with the drive to achieve both short-term wins and long-term goals.</li><li>A collaborative team player, able to work effectively with diverse teams and stakeholders.</li><li>Agile and decisive, able to quickly adapt to changing situations and make confident decisions.</li><li>Open and consumer-focused, bringing an outside-in perspective and valuing cross-collaboration</li></ul>

Overview: <ul><li>The Retail &amp; Strategy Development Department (RSDD) is the custodian of fuel retail business and aims to expand presence across the downstream value chain by developing retail businesses in high value local, regional and global markets.&nbsp;</li><li>RSDD is contributing to Downstream business’ financial resilience, securing marketing margins and stable returns and integrating demand centers with new and existing manufacturing assets. </li><li>The department is responsible for retail strategy formulation, as well as business development and M&amp;A activities. In addition, RSDD manages marketing and branding activities including the development of brand guidelines, marketing and communication messages and platforms.&nbsp;</li><li>Finally, the department also contains a technical division which oversees the execution of network growth projects and technology deployment. </li><li>This role will support the formulation and execution of the Retail strategy, including the development of an opportunities pipeline, the evaluation of business proposals and is expected to be involved in the structuring and negotiation of diverse M&amp;A transactions.&nbsp;</li><li>The candidate is expected to be able to work with considerable independence and across a multitude of diverse projects, some focusing exclusively on fuels retail and some being integrated refining &amp; marketing opportunities. </li><li>This role also requires excellent relationship and communication skills in order to partner with senior internal and external stakeholders, build organizational alignment and provide technical and business development expertise.&nbsp;&nbsp;</li></ul> Responsibilities: <ul><li>Screens independent and integrated retail fuel business proposals using a variety of strategic and technical criteria, with the aim to prioritize the opportunities that will contribute the most towards the execution of the retail strategy</li><li>Writes and reviews business cases to further develop complex business ventures and synthesize information from feasibility studies that serve as inputs to business plans</li><li>Provides functional expertise to determine the capabilities and risks associated with proposed new ventures, e.g. assessment of operating models, non-fuel offerings, branding, sales, marketing and logistics</li><li>Leads and/or supports negotiation of agreements with external parties as part of the ongoing M&amp;A activities</li><li>Develops updates to the retail and downstream strategy when required and is accountable to present them to the Company’s Executive Management for approval.&nbsp;</li></ul> Requirements: <ul><li>Bachelor’s degree in Business Management, Economics, Accounting, or Engineering disciplines, professional certifications such as CFA, CMA, or (PMP) preferred.</li><li>At least 12 years’ professional experience in fuels retail fuels or related businesses.</li><li>Proven track record of business development expertise, and value creation via direct involvement in M&amp;A activities Excellent oral and written communication skills and ability to build relationships with Senior Stakeholders</li></ul>

Responsibilities:&nbsp; <ul><li>Establish strategic direction and drive the team to follow in an effective and simple framework for respective BU and regions</li><li>Define Training Strategy per Brand in Travel Retail Asia perimeter, adapt modules per countries based on specific needs in connection with commercial team</li><li>Monitor feedback, comprehend, and articulate impact of implemented training activities to the business</li><li>Elevate and transform education approach to cater to learners’ behaviour to maximize learning outcome while accelerating O+O learning landscape</li><li>Align internally (GM, Marketing and Commercial) and work closely with DMI for TR relevant training materials and service excellence activations (e.g. Service Menu) to cater elevated business needs in TR APAC</li><li>Lead companies Fragrance Captaincy education projects with cross-divisions retail</li><li>education teams to drive overall fragrance business and market share</li><li>Foster and lead Regional Fragrance Taskforce to better understand the market and consumer preferences and transform the learnings into Fragrance development plans to maximize business opportunities across APAC and Generic Fragrance Areas, while enabling peer-learning opportunities On board, manage and upskill Education Managers on relevant skills and knowledge based on evolving business needs</li><li>Identify opportunities regarding business development, as a result, translate insights into R&amp;E strategy</li><li>Develop talent capability through comprehensive team composition, delegation of tasks and authorities in the team, performance management, and development, succession planning, and talent diversity</li><li>Ensure Retail Excellence at the POS, define specific Retail and Education action</li><li>plans to consumers based on Global Shopper approach with Marketing / Commercial / Global shopper teams to guarantee brand image at the POS in connection with relevant departments (e.g. Marketing, Commercial ,Merchandising)</li><li>Collaborate with Marketing, Commercial for annual event and on-counter activation plans and counter tool development to ensure the best in-class</li><li>consumer journey and increase brand awareness</li><li>Manage conflicts and negotiations professionally with multi perspective considerations</li><li>Define specific actions plans and modules and implement in the POS inconnection with Commercial team</li><li>Balance budget across APAC with P&amp;L impact in view of business needs</li><li>Manage Budget of Retail and Education per brand in their training costs (trips, gifts, uniforms…) and training tools</li><li>Recruit, develop and manage team. Act as a trusted advisor to GM, to demonstrate R&amp;E expertise/authority to achieve strategic business priorities</li></ul> Requirements:&nbsp; <ul><li>Bachelor’s degree or above preferable in Business, Marketing or related discipline or equivalent professional certification</li><li>Minimum 8 years’ experience as Retail Manager or Education Manager in cosmetics and retail environment</li><li>Strong communication, influencing and negotiation skills is a must</li><li>Strong analytical, conceptual, organizational, and problem-solving skills</li><li>Capacity to motivate, coach and train staff, as well as to identify opportunities and propose action plans</li><li>Demonstrated leadership capacity and people development track record</li><li>Proven track record of developing processes and standards that enable operational efficiency</li><li>Strong sense of aesthetic sensibility and creativity, preferably having an in-depth product and brand knowledge</li><li>High sense of luxury and service excellence is highly preferred</li><li>Good understanding of FMCG or beauty industry</li></ul>

Responsibilities : <ul><li>Collect and analyse consumer and market insights and competition strategies to make recommendations to management</li><li>Implement new launches, maintain growth in pillar products and animate core catalogue</li><li>Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences</li><li>Adapt communication material (imagery, digital, point of sale)</li><li>Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines</li><li>Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)</li><li>Manage PPP budget and ensure sales forecast accuracy</li><li>Effectively prepare clear messages for senior management</li><li>Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand</li><li>Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)</li><li>Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan</li></ul> Requirements : <ul><li>At least 7 years’ experience needed</li><li>Young, digitally savvy, agility &amp; flexibility</li><li>Keen to learn and start an E-Commerce career</li><li>E-Commerce landscape &amp; Platform understanding</li><li>Strong Operational Digital Marketing profile capable of building detailed activity plans</li><li>Collaborative and able to work between Sales &amp; Mktg to build the right plan</li><li>Brand &amp; consumer Journey understanding</li></ul>

Responsibilities: <ul><li>Sales and Marketing Growth Plans – Crafted plans to explode total company business growth in both Retail and Foodservice Channel.</li><li>Portfolio Management – Working on multi-tier, multi-segment categories to accelerate growth across different consumer groups to maximize the business growth, sales, and profit for the company</li><li>Distributor Management – Working with distributors across the markets from business planning to marketing and sales strategies to in-store, below-the-line and above-the-line executions. Collaborate with distributors on sell-out analysis to uncover growth gaps and opportunities.</li><li>Consumer-centric Category-Country Strategy – Designed and introduced the consumer insight-based growth strategy by category-country combination to unlock category and market growth, which was previously non-existent in the company business.</li><li>Regional Campaign Design and Execution –Working on ideation, regional design and local adaptation and execution of campaigns that build on each category strategy.</li><li>Select Customer Development – new business development of potential select key customers (retail/FS/e-comm) that the KH distributor partner may engage for new sources of revenue .</li><li>Key Account Development – conduct Joint Value Plan with key customers in RETAIL, FOODSERVICE, and eCommerce. Ensure the JVP is fully aligned with the distributor for monthly execution.</li><li>Lead/participate in the distributor monthly sales cycle operations plan to ensure timely execution of monthly category &amp; customer plans.</li><li>Supply Chain Management – Initiated the full supply chain tracking system for company Markets from ordering to shipping to systematize issue escalation and resolution (late ordering, delays, quality issues, customer complaints) more actionable.</li><li>Forecasting and Demand Planning – Leads the demand planning process with the distributors starting with sell-out analysis and campaign planning to sell-in forecasting and shipment planning. Feeds this data to regional demand planning to ensure stock availability from Export Affiliates.</li></ul>&nbsp;Requirements: <ul><li>Business Administration Degree</li><li>5 years of experience in sales or marketing at FMCG company</li><li>Team management – a leadership skill to manage a small team of 2-3 people to coach, develop the key necessary skills and working closely to achieve the same goals.</li><li>Proficient in analyzing sales data</li><li>Proficient in Selling &amp; Negotiating</li><li>Developing/Performing in Trade Marketing and Consumer insights</li><li>Developing/Performing in Lift &amp; Launch, Innovation and Product Development</li><li>Strong strategic and execution of sales in both RETAIL &amp; FOODSERVICE.</li><li>Proficient in Sales &amp; Business Development.</li><li>Proficient in Negotiating sales objectives with Distributors and/or Customers.</li><li>Proficient in Root-cause analysis, Critical Thinking &amp; Problem Solving.</li><li>Amicable to work in a matrix organization.</li></ul>

Responsibilities :&nbsp;Profitable Delivery of the AOP through sales:&nbsp;<ul><li>Sets Sales priorities with Promo Calendar, manage category risks and opportunities in coordination with BDM.</li><li>Work with sales (challenge, provide input &amp; support) on bottom-up planning of country, category (base and innovations), customer; 4-12 months volume forecast responsibility.</li><li>Financial KPI tracking to deliver both topline and bottom line for focus categories and NPDs.</li><li>Focus category volume calls, understand performance drivers and work with sales to address needs.</li><li>Regularly reviews the market performance by channel (Foodservice and retail), by area, by category, by SKU through internal and external data and recommends appropriate intervention to address opportunities identified by closely working with Distributor Sales Teams.</li></ul>&nbsp;Delivery of Commercial Effectiveness Plans:&nbsp;Retail Channel:&nbsp;<ul><li>Owner of Trade promotional strategy &amp; mechanisms, evaluations and impact on category and commercial metrics to ensure continuous improvement.</li><li>Owner of Perfect Store strategy and execution (e.g., category-in-channel assortment, planogram, pricing recommendations, activations – displays, sampling); co-manage the execution with Distributor Trade Marketing team.</li><li>Co-develop Pricing and Assortment strategies with Regional Group Product Managers to suit local demand/needs.</li><li>Responsible for trade promo and distribution expansion volume uplift recommendation aligned with BDM and Distributor team.</li><li>Co-manage Trade ZBB investments including D&amp;A and assortment change with Country Manager</li><li>Work closely with Regional Marketing Team and build the commercial plan for brand campaigns and NPDs; leads the generation of country, customer tailored execution.</li><li>Responsible for translating the regional category, product &amp; brand strategies into localized promotional strategies.</li></ul>&nbsp;Foodservice Channel:&nbsp;<ul><li>Execute in-store offtake marketing programs &amp; customer-related projects in strategic FS Channels (QSR, FSR, HOTELS) aligned with Regional Foodservice Team key strategic directions.</li><li>Lead the localization, production, and deployment of POSM/trade merchandise in strategic channels – QSR, FSR, Hotels.</li><li>Responsible for localizing regional Foodservice trends and insights and produce customized selling stories for FS retailers, Distributor and Sub-Distributors.</li><li>Lead the overall pre and post-evaluation of local market Foodservice programs, campaigns, activations per key customer.</li><li>Co-lead the development of ideation sessions with Commercial Chef to support future launches.</li></ul>&nbsp;Country/market Strategy:&nbsp;<ul><li>Lead the development and execution of category and channel strategy, distribution targets, and assortment.</li><li>Overall responsible for local market intel (customer/retailer – Foodservice and Retail, category, competitors)</li><li>Set out external customer rationale (Selling Story) for promotional strategies based on category, customer, consumer insights (Triple Win framework) for both FS and Retail channels.</li><li>Ensures the strategy deployment for the price and assortment positioning.</li><li>eCommerce strategy and execution – co-build channel programs with BDMs (Foodservice and Retail) and campaigns with Regional Marketing team. Support BDM in eCommerce operations.</li><li>Owner of country activity calendar, covering NPDs/ portfolio, ATL (lead by Group Product Manager) and BTL in both retail &amp; food service.</li></ul>&nbsp;Key Outputs: <ul><li>Internal alignment with sales / talk daily with the Distributor Sales Teams</li><li>Innovation: define distribution strategy and customer target setting; localization of selling story and activation, co-build volume plan with BDM based on realistic assumptions.</li><li>Trade Promo ownership and governance (ensuring on time and in full execution) to achieve value market share targets.</li><li>Forecast validation – 4 months up to 1 year plan – commercial plan.</li><li>Retail channel pricing execution per customer.</li><li>Align channel strategy with sales and supply chain.</li><li>AOP main categories’ and focus NPDs’ P&amp;L delivery</li><li>Promo post evaluation – responsible and accountable.</li><li>Country Activity Calendar: including KPI tracking and follow up</li></ul> Requirements:&nbsp;<ul><li>Bachelor’s degree with Minimum 3 years of Trade marketing experience in General Trade.</li><li>Focus on country, distributor, category, channel strategy/tactics including assortment mix management, BTL tactics, L&amp;L tactics, translating and aligned with SSEA &amp; HK strategy and direction.</li></ul>

Responsibilities: <ul><li>Oversee the overall Brand follow up and consolidation in close collaboration with Marketing Manager.</li><li>Help prepare and coordinate key Zone and Budget presentations.</li><li>Help prepare and coordinate Retailer and Distributor presentations.</li><li>Oversee transversal cross axe brand animations or projects such as Ramadan , LL Animations…</li><li>Assist the Marketing Manager with the Budget preparation by having gathered knowledge in the necessary Brand meetings in Paris (Committee Europe/ Worldwide meetings).</li><li>Coach and help grow the Product Brand Managers – helping upskilling, prioritization and operational excellence. Be responsible for introduction of new comers.</li><li>Coach the team intern and act as a mentor.</li><li>Represent Marketing Manager in key meetings or in urgent situations when he/ or she is unavailable.</li></ul> Requirements: <ul><li>5+ years of experience in retail (preferably beauty industry) and digital transformation.</li><li>Delivered brand and category growth for premium and luxury brands – in dynamic market conditions.</li><li>Worked regionally in Marketing related roles.</li><li>Worked in developing and developed markets and in modern and traditional retail environments.</li><li>Strong negotiation skills.</li></ul>

Responsibilities: <ul><li>Analyze demand, demographics, infrastructure and overall market evolution for the geographical areas where the retail activities are present or where there is intention to expand.&nbsp;</li><li>Develop site segmentation tools and evaluate competitive scenario.</li><li>Review operational details, investment valuations, plans, costs, and actions.&nbsp;</li><li>Oversee the development of the retail operating models, the merchandising strategy, supply chain and partnerships for the c-store operation.</li><li>Coordinate across markets the offer for the car washes and oil change services.</li><li>Oversee the introduction of specialty fuel products and coordinate pricing strategies across markets and affiliates.</li><li>Ensure the transfer of best practices in retail operations across the markets and affiliates.&nbsp;</li><li>Set up an investment review process and implement a regular performance analysis for new investments to verify the achievements against the original business plan parameters. Make recommendations both in terms of investment planning and definition of assumptions.</li></ul> Requirements: <ul><li>Bachelor in Business administration, Marketing, Economics or Engineering discipline</li><li>At least ten years of experience in fuel retail operations matured at different organizational levels within major international oil companies.&nbsp;</li><li>Exposure to corporate level / international oversight roles is essential.&nbsp;</li></ul>

Responsibilities:&nbsp; Profitable Delivery of the Annual Operating Plan (AOP) through sales:&nbsp; <ul><li>Sets Sales priorities with Promo Calendar, manage category risks and opportunities in coordination with BDM.</li><li>Work with sales (challenge, provide input &amp; support) on bottom-up planning of country, category (base and innovations), customer; 4-12 months volume forecast responsibility.&nbsp;</li><li>Financial KPI tracking to deliver both topline and bottom line for focus categories and NPDs.&nbsp;</li><li>Focus category volume calls, understand performance drivers and work with sales to address needs.&nbsp;</li><li>Regularly reviews the market performance by channel (Foodservice and retail), by area, by category, by SKU through internal and external data and recommends appropriate intervention to address opportunities identified by closely&nbsp;</li><li>working with KHC &amp; Distributor Sales Teams.&nbsp;</li></ul> Delivery of Commercial Effectiveness Plans:&nbsp; Retail Channel:&nbsp; <ul><li>Owner of Trade promotional strategy &amp; mechanisms, evaluations and impact on category and commercial metrics to ensure continuous improvement.</li><li>Owner of Perfect Store strategy and execution (e.g., category-in-channel assortment, planogram, pricing recommendations, activations – displays, sampling);&nbsp;</li><li>co-manage the execution with Distributor Trade Marketing team.&nbsp;</li><li>Co-develop Pricing and Assortment strategies with Regional Group Product Managers to suit local demand/needs.&nbsp;</li><li>Responsible for trade promo and distribution expansion volume uplift recommendation aligned with BDM and Distributor team.&nbsp;</li><li>Co-manage Trade ZBB investments including D&amp;A and assortment change with Country Manager&nbsp;</li><li>Work closely with Regional Marketing Team and build the commercial plan for brand campaigns and NPDs; leads the generation of country, customer tailored execution.&nbsp;</li><li>Responsible for translating the regional category, product &amp; brand strategies into localized promotional strategies.</li></ul> Foodservice Channel:&nbsp; <ul><li>Execute in-store offtake marketing programs &amp; customer-related projects in strategic FS Channels (QSR, FSR, HOTELS) aligned with Regional Foodservice Team key strategic directions.&nbsp;</li><li>Lead the localization, production, and deployment of POSM/trade merchandise in strategic channels – QSR,FSR, Hotels.&nbsp;</li><li>Responsible for localizing regional Foodservice trends and insights and produce customized selling stories for FS retailers, Distributor and Sub-Distributors.&nbsp;</li><li>Lead the overall pre- and post-evaluation of local market Foodservice programs, campaigns, activations per key customer.&nbsp;</li><li>Co-lead the development of ideation sessions with Commercial Chef to support future launches.&nbsp;</li></ul> Country/market Strategy: <ul><li>Lead the development and execution of category and channel strategy, distribution targets, and assortment.</li><li>Overall responsible for local market intel (customer/retailer – Foodservice and Retail, category, competitors)&nbsp;</li><li>Set out external customer rationale (Selling Story) for promotional strategies based on category, customer, consumer insights (Triple Win framework) for both FS and Retail channels.&nbsp;</li><li>Ensures the strategy deployment for the price and assortment positioning.&nbsp;</li><li>eCommerce strategy and execution – co-build channel programs with BDMs (Foodservice and Retail) and campaigns with Regional Marketing team. Support BDM in eCommerce operations.&nbsp;</li><li>Owner of country activity calendar, covering NPDs/ portfolio, ATL (lead by Group Product Manager) and BTL in both retail &amp; food service.&nbsp;</li></ul> Requirements: <ul><li>Education Background: Business Management or Related Education Background</li><li>Education Level: Bachelor’s degree or above</li><li>Working Experience: 3 -5 Years Experience</li></ul> Technical Skills: <ul><li>Strong commercial and financial acumen and good in improving profitability and trade spending effectiveness and efficiency</li><li>Experience in working with channel partners with proven record in creating and executing revenue generating programs / initiatives</li><li>Dynamic, good interpersonal and people management skills as well as excellent business presentation skills.</li><li>Strong skills in Microsoft Office is assumed</li></ul> Personality/ Attitude: <ul><li>Passionate, positive and enthusiastic mindset</li><li>Dynamic, good interpersonal and people management skills as well as excellent business presentation skills</li></ul>

Responsibilities: <ul><li>Analyze demand, demographics, infrastructure and overall market evolution for the geographical areas where the retail activities are present or where there is intention to expand.</li><li>Develop site segmentation tools and evaluate competitive scenario.</li><li>Review operational details, investment valuations, plans, costs, and actions.</li><li>Oversee the development of the retail operating models, the merchandising strategy, supply chain and partnerships for the c-store operation.</li><li>Coordinate across markets the offer for the car washes and oil change services.</li><li>Oversee the introduction of speciality fuel products and coordinate pricing strategies across markets and affiliates.</li><li>Ensure the transfer of best practices in retail operations across the markets and affiliates.</li><li>Set up an investment review process and implement a regular performance analysis for new investments to verify the achievements against the original business plan parameters. Make recommendations both in terms of investment planning and definition of assumptions.</li></ul> Requirements: <ul><li>Bachelor in Business administration, Marketing, Economics or Engineering discipline.</li><li>At least ten years of experience in fuel retail operations matured at different organizational levels within major international oil companies.</li><li>Exposure to corporate level / international oversight roles is essential</li></ul>

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132 retail marketing Jobs found

Trade Development Manager- North East Asia

Downstream Business Development Lead

Retail & Education Manager - Fragrance

Sr. Product Manager

Business Development Manager

Trade Marketing - GT

Brand Manager

Retail Operations

Trade Marketing

Retail Operations Professional

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Skills

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132 retail marketing Jobs found

Trade Development Manager- North East Asia

Downstream Business Development Lead

Retail & Education Manager - Fragrance

Sr. Product Manager

Business Development Manager

Trade Marketing - GT

Brand Manager

Retail Operations

Trade Marketing

Retail Operations Professional

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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WhiteCrow is on a mission to connect companies with the best talent across the globe.