Key Account and E-Commerce Manager

Role Desscription: <ul><li>The key account and e-commerce manager is responsible for driving the execution of brand and commercial strategies across digital sales channels, ensuring excellence in online presence, promotion and conversion.</li><li>This role acts as the key interface between marketing, sales and eRetailers, translating brand &amp; commercial objectives into shopper-centric initiatives that enhance visibility, engagement, and sell out performance in the digital environment.</li></ul> Responsibilities: <ul><li>Connecting with distributors to drive sales in pure e-commerce players (Lazada, Shopee etc).</li><li>Ensure excellence in execution in e-commerce across pure players and also retail e-commerces.</li><li>Omnichannel execution. Ensure 360 activation of IMC in e-commerce platforms across focus markets in SSEA.</li></ul> Key Accountabilities <ul><li>Digital Channel Strategy Execution: translate brand and sales strategies into tailored online plans for each digital customer (marketplaces, B&amp;C, quick commerce). Align and execute commercial calendars, launches, and campaigns in collaboration with Sales and Marketing teams.</li><li>% of planned activities executed according to the digital commercial calendar.</li><li>Internal alignment score with Sales and Marketing (e.g., internal NPS or feedback in JBP sessions).</li><li>Number of campaigns successfully launched by channel/platform.</li></ul> <ul><li>Visibility and Conversion: Ensure best-in-class product content, imagery, and search optimization across all eRetail platforms.</li><li>Deploy digital trade initiatives (e.g., banners, activations, product sampling) to increase brand visibility and conversion.</li><li>Share of Search (SoS) for top keywords per platform.</li><li>Conversion Rate (CVR) by priority product and platform.</li><li>% of planned digital assets (e.g., banners, feature slots) executed on time.</li></ul> <ul><li>Promo &amp; Investment Planning: Coordinate digital promotional mechanics in line with budget, ROI, and brand guidelines.</li><li>Monitor competitive pricing and promotions to adjust plans accordingly.</li><li>ROI of promotional campaigns (% return on investment).</li><li>Budget adherence rate (% of trade digital budget spent as planned).</li><li>Sell-out growth during promotional periods (vs. pre-promo baseline or LY).</li></ul> <ul><li>Performance Analysis &amp; Reporting:</li><li>Track and analyze key performance indicators (e.g., sell-out, share of shelf, conversion rates, media ROI).</li><li>Generate actionable insights to optimize future campaigns and investments.</li><li>Accuracy of reported data (target: &lt;5% margin of error).</li></ul> <ul><li>Content &amp; Assortment Management:</li><li>Maintain accurate and complete product information, ensuring consistent presence across platforms.</li><li>Support in defining digital assortment priorities and product visibility strategies by platform.</li><li>% of SKUs with compliant, high-quality content live on each platform.</li><li>Time to market for new product content.</li><li>Assortment compliance rate per retailer (e.g., % of priority SKUs listed).</li></ul> Requirements: <ul><li>Experience Capability.</li><li>Graduation Complete.</li><li>MBA (Differential).</li></ul> Language <ul><li>Advanced English</li></ul> Discipline of Knowledge. <ul><li>Administration, Economics, Marketing</li></ul> Specific knowledge of the team you lead. <ul><li>Previous experience in FMCG Industries in E-commerce or in pure e-commerce players.</li><li>Proficiency in Excel and Power Point.</li><li>Project management.</li><li>Knowledge of Tableau (BI and Dashboards) or programming language.</li></ul> Organization <ul><li>Analytical – Working with data Management.</li></ul> Communication <ul><li>Teamwork.</li><li>Resilience and self-motivation.</li><li>Logical reasoning.</li><li>Ability to prioritize and sense of urgency.</li><li>Ability to execute.</li></ul>

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Key Account and E-Commerce Manager

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Key Account and E-Commerce Manager

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WhiteCrow is on a mission to connect companies with the best talent across the globe.