Senior Manager, Integrated Marketing

Key Responsibilities: Integrated Campaigns &amp; Demand Generation <ul><li>Develop and execute multichannel integrated marketing campaigns to build brand visibility and generate qualified demand.</li><li>Leverage marketing data and analytics to evaluate campaign effectiveness, forecast trends, and drive performance improvements.</li><li>Oversee the lead funnel in collaboration with regional sales teams and solution centers to enhance lead quality and conversion rates.</li><li>Craft compelling messaging and positioning to clearly communicate our client solutions and value proposition.</li><li>Partner with ecosystem players (channel partners, module providers, design houses) to launch joint marketing initiatives.</li></ul> Branding &amp; Market Positioning <ul><li>Lead strategic branding efforts for our client DDN business across core and new markets.</li><li>Ensure consistent brand alignment across all touchpoints, including acquisitions, through a well-structured multi-year roadmap.</li></ul> Account-Based Marketing (ABM) <ul><li>Serve as the ABM Subject Matter Expert (SME) for our client and the DDN division.</li><li>Design and implement ABM strategies and campaigns that directly contribute to business growth.</li><li>Collaborate closely with digital marketing, sales, and product management to strengthen ABM programs and improve cross-functional alignment.</li></ul> Event Marketing <ul><li>Lead planning and execution of major corporate events including trade shows, exhibitions, customer events, and internal engagements.</li><li>Drive end-to-end event marketing initiatives that align with business goals and enhance brand recognition.</li></ul> Internal Communications <ul><li>Design and execute a comprehensive internal communications strategy to foster alignment and engagement across the DDN organization.</li></ul> Requirements: Qualifications &amp; Experience <ul><li>Bachelor’s degree in Marketing, Business, or a related field (MBA strongly preferred).</li><li>7+ years of experience in B2B marketing, preferably in the IoT, Data Center, or 5G industries with a global scope.</li><li>Strong business acumen and the ability to leverage analytics for marketing strategy and decision-making.</li><li>Expertise in paid, owned, and earned channels with a proven track record of driving successful marketing campaigns.</li><li>Experience with CRM and ABM platforms; proficiency in Eloqua, Salesforce.com, Tableau is a plus.</li><li>Google Ads certification is a plus.</li><li>Prior business development (BD) or sales experience is advantageous.</li><li>Exceptional written, verbal, and presentation skills.</li><li>Strong project management, leadership, and cross-functional collaboration skills.</li></ul>

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Senior Manager, Integrated Marketing

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Senior Manager, Integrated Marketing

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