Senior Manager – Digital Marketing

Data Science Senior Manager, Measurement

Program Manager - Website and Digital

Brand Manager - Marketing

Category Manager (Matrix – Hair Color)

eCommerce Key Account Manager

Social Commerce - Senior Manager

Global Product Manager (Basel)

Brand Manager OTC

Responsibilities: <ul><li>In this people managerial role, you will be responsible for the brand’s digital strategy and execution end to end.</li><li>You will plan and execute all digital marketing campaigns (Earned, Owned &amp; Paid), including SEO/SEM O+O, social media, influencers, video, display, and programmatic campaigns</li><li>You will map consumer decision journey for relevant categories and brands with inputs from consumer, hairdressers, salons, CMI, social listening etc.</li><li>You will identify trends and insights, and optimize spend and performance based on the insights</li><li>You will manage all owned digital assets for the Brand</li><li>Drive and Measure positive conversations around the brand on Digital Platforms</li><li>You will support every product launch / animation with relevant digital campaigns &amp; promotions</li><li>You will plan and control of the digital budget across sub-allocations</li><li>You will measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)</li><li>You will evaluate emerging technologies. </li><li>Provide thought leadership and perspective for adoption where appropriate</li><li>Leverage earned media through influencers strategies</li><li>Establish and maintain relationships with key stakeholders inside the company (marketing, sales and education teams), salons, hairdressers, digital ecosystem and media partners.</li><li>Ensure seamless adoption and execution between offline and online communication.</li><li>Agency Management: Liaise and manage relations with social media, website, online media buying &amp; performance media agencies</li></ul> Requirements: <ul><li>You should have 8 to 10 years of relevant work experience in digital marketing.</li><li>Needs a balanced profile of digital expertise + marketing / brand understanding. Incumbent needs to be very strong in one of these and have great desire &amp; intent to upskill in the other if not already a skill.&nbsp;</li><li>Rigor in execution is expected.</li><li>8 years of relevant experience</li><li>Specialization in Digital Media</li><li>Beauty and Personal Care experience is preferred</li><li>In-depth understanding of the India media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.)</li><li>Digital Expertise: conversant with all forms of digital formats and measurement</li><li>Ideally the incumbent may already hold a similar position within an advertiser or will have the credentials to move from the agency environment</li><li>The location of the job will be in Mumbai and prior experience in beauty or FMCG at the client side will be advantageous.</li></ul>

Responsibilities: <ul><li>Develop state of the art causal learning, deep learning, and predictive techniques to help the organization understand the performance of omnichannel campaigns and optimize spend.</li><li>Run regular A/B experiments and perform statistical analyses to measure the effects of these experiments.</li><li>Work with other data scientists, engineers, and product partners to develop new machine learning approaches, and measurement strategies.</li><li>Manage and guide data science and data engineering elements of AI/ML projects related to revenue prediction and optimization across commercial and marketing channels (TV, mail, email, web, social, mobile, digital, etc.).</li><li>Collaborate within cross-functional teams to develop efficient measurement use cases (such as revenue simulation (what-if scenarios)) and define goals and deliverables.</li><li>Leverage forecasting and simulation-based modeling approaches to provide optimization recommendations of marketing and business plans.</li><li>Conduct advanced analysis on various marketing efforts to gauge performance, impact, and effectiveness against the desired results.</li><li>Drive the development, deployment, and industrialization of enterprise-level Measurement algorithms to make business impact from structured and unstructured data for our brands and the different therapeutic areas.</li><li>Act as subject matter expert for applicable data science and other advanced analytical methodologies, programs, and projects in relation to business impact measurement: revenue optimization, marketing mix, forecasting, campaign and tactic testing, etc.</li></ul> Requirements: <ul><li>We are looking for a seasoned leader and data scientist with an extensive track record in designing, developing, and evaluating ML models which focus on optimization of marketing strategies and tactics, customer journey and perceptions within campaigns, and revenue impact.&nbsp;</li><li>As a Data Science Senior Manager - Measurement, you: Are energized to work collaboratively with partners and stakeholders across the business to apply, innovate, and deploy machine learning algorithms and data science methods for new measurement.</li><li>Will inform and empower Commercial and Medical stakeholders in marketing, finance, strategy teams, and the field to make data-driven decisions for patient benefit.</li><li>Drive to optimize investments and activities so that our client can create ever-improving, integrated customer experiences across brands and channels.</li><li>Deliver these benefits using robust and consistent methods that you have embedded in analytics products that can evolve and improve over time.</li></ul>

Based in our client’s London office, this marketing team’s function is to develop all initiatives pertaining to go-to-market for the Finance, Risk and Regulatory Reporting product they support.&nbsp; This program Manager acts as a key point of contact for all major website and digital marketing related projects. This begins with the definition and oversight of web strategy for the business unit, as well as creating process guidelines for both digital and marketing stakeholders.&nbsp;Reporting directly to the Global VP of Marketing, you will: <ul><li>Develop a holistic program management framework to promote communication and development between marketing and website/digital.</li><li>Detect, define and implement improvements for the website initiatives surrounding this product’s go-to-market initiative.</li><li>Build excellent relationships across a number of different teams, all of whom support this finance/regulatory product’s marketing team.</li><li>Identify and remove any program roadblocks that hinder the success of this marketing team’s website development.</li></ul> What we need from you: <ul><li>A minimum of 6 years experience in project/program management.</li><li>An understanding of the relationship between marketing and technology.</li><li>Experience with a B2B industry is preferred but not required.</li><li>An awareness of project/program management principles (e.g., Prince2, waterfall, Agile, PMI, PMBOK) – professional certification is a plus.</li></ul> &nbsp;If you have any questions about this role, feel free to reach out to: grace.turner@whitecrowresearch.com

Responsibilities: <ul><li>Developing category expertise through product, channel and market understanding.</li><li>To collect and analyze consumer &amp; market insights, competition strategies and make recommendations to drive growth.</li><li>Drive growth on brand through planning &amp; implementing an integrated marketing mix (Digital/ In-Salon/ Retail/ BTL/ Education) and build engaging customer &amp; consumer brand experiences.</li><li>To monitor business performance, suggest timely initiatives/ campaigns to ensure meeting of brand targets and effectively prepare clear messages for senior management.</li><li>To implement new launches, maintain growth in pillar products and animate core catalogue.</li><li>Developing new communication assets &amp; lead local adaptation of marketing &amp; communication materials (imagery, digital, point of sale)</li><li>To collaborate with agencies (Digital, PR, Media, Research) to plan &amp; implement brand campaigns/ initiatives.</li><li>To collaborate with other departments (Sales, education, logistics, partner agencies) to drive business operations.</li><li>To maintain the brand calendar, manage budget and ensure sales forecast accuracy.</li></ul> Requirements: <ul><li>You should have at least 3 years of relevant work experience in marketing.</li><li>The location of the job will be in Mumbai and prior experience in beauty or FMCG will be advantageous.</li><li>To deliver the top-line for the categories handled.</li><li>To create and execute impactful 360 marketing plans for the category / brand.</li></ul>

Role Description: <ul><li>We have a suitable opportunity in the function of Marketing for the position of Category Manager (Matrix – Hair Color).</li><li>In this people manager role, you will get to define and steer the country strategy for the category, consistent with the international brand positioning and the country’s priorities to contribute to continued growth for the brand and the consumer relationship.</li><li>You should have minimum 8+ years of relevant work experience in operational marketing, product development and exposure to digital and ecommerce marketing.</li><li>The location of the job will be in Mumbai and prior experience in beauty especially hair color will be advantageous.</li></ul> Responsibilities:&nbsp; <ul><li>Define the strategic orientations and the 3-year marketing plan for the category,</li><li>Monitor the portfolio performance including new launches, refresh of pillar products and activation of core business</li><li>Manage the collection and analysis of consumer, hairdresser / salon and market insights for the category, share findings to ensure the consistency of new product development with the country’s needs</li><li>Implement new launches and marketing mix strategies and create the right angle of attack locally to build integrated, engaging consumer brand experiences</li><li>Develop category plans for an omnichannel presence</li><li>Mobilise and collaborate with other departments (sales, logistics, education, etc. ) and partner agencies to build broader business strategy</li><li>Monitor the local adaptation of communication materials (imagery, digital, point of sale)</li><li>Manage A&amp;P budget and sales forecast for the category</li><li>Build, develop and manage a strong and talented team, train them and develop their marketing expertise and know-how.</li></ul> Requirements: <ul><li>Passion for beauty</li><li>Strong Analytical skills</li><li>Creative / Innovative thinking and aesthetic sense</li><li>Attention to detail and operational excellence</li><li>Collaborative team player</li><li>People developer</li></ul>

Responsibilities: <ul><li>Develop and maintain primary ownership of relationship with distributors, ecommerce enablers and e-retailers to drive forward digital commerce business</li><li>Help develop and align internally the business plan for the year, covering both sales objectives and the investments required to deliver those.</li><li>JBP/terms sell in with retailers, and conduct annual / quarterly JBP reviews; define monthly sell-in volumes, A&amp;P spending, incentives, commitments from e-retailer</li><li>Establish and align the best approach to retailer marketing assets, the participation criteria for marketing events, agreeing with retailers on the plan, and executing the commercial agreement</li><li>Conduct digital commerce performance reviews with distributors and e-enablers, agreeing on actions to mitigate sales gaps or further increase sales performance, mitigate operational challenges and optimize the business</li><li>Customer support: serve as first point of contact for e-retailers. Handle inquiries, resolving any issues through the support of internal teams to manage execution of any agreed solutions</li><li>Sign-off sales forecasts for production for assigned customers on a monthly basis</li><li>Reporting to the Head of Digital Commerce SEA&nbsp;</li><li>Will be responsible for growing the digital business by managing relationships with distributors, e-commerce enablers, and key accounts.</li></ul>&nbsp;Requirements: <ul><li>At least 5 years of sales experience</li><li>Preferably 2+ years as Key account manager with e-commerce retailers/marketplaces in the target market(s)</li><li>Excellent interpersonal skills</li><li>Language proficiency in English and local language – both written and oral</li><li>Requires a strong understanding of the e-commerce landscape, excellent communication and interpersonal skills, and the ability to develop and execute strategies that will increase sales.</li></ul>

Overview: <ul><li>We have a suitable opportunity in Digital for the position of Social Commerce Manager of Division, one of the fastest growing divisions of&nbsp;India.</li><li>In this individual contributor role, you will be accountable for the delivery of both gross revenue and net profit targets by accelerating the performance and adoption of Social commerce Channel through strategic alignment, development and execution of the business plan, promotional activities, merchandise mix and improving the operational process.</li></ul> Responsibilities:&nbsp; <ul><li>Drive Social Commerce channels targets in terms of sales value, and P&amp;L</li><li>Implement the social-commerce strategy: focus on increasing salon adoption on the Social Commerce platform in turn driving revenues through services and retail sale.</li><li>Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective</li><li>Owner of the PPD Social Commerce Platform ensuring that the brand presence and journey online is consistent with overall brand standards and strategy</li><li>Create and maintain a Social Commerce business plan: promotional calendar, product exclusivities, cross selling mechanisms, operation and data ownership within ecommerce brands</li><li>Drives relationship with partners to ensure synergies between the brand’s own activities and partners</li><li>Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase</li><li>Establish and maintain relationships with key stakeholders inside the Company (Digital, Marketing, Commercial and Education), Salons, Hairdresser, digital ecosystem, and media partners</li></ul> Requirements: <ul><li>Good understanding and sensitivity towards Beauty &amp; Hair trends.</li><li>More than 5 years of relevant work experience in Ecommerce industry C1 - Internal use</li><li>Good understanding of e-Channels business model to drive on-platform visibility.</li><li>B2C eCommerce, social commerce, key account management, sales planning, account development, trade marketing experience preferred</li><li>Strong Digital marketing experience, particularly in the areas of Search, Analytics, social media and Mobile.</li><li>Having experience in working with KOL is preferred</li><li>Ability to manage multiple stakeholder with great communication and influencing skills.</li></ul>

The Digital Business Unit is a team of high-performing professionals, dedicated to enable and drive digitalization and take us forward by leveraging all Group brands and services to connect our customers and become the leading player in digital dentistry.The Global Product Manager, Digital Services is responsible for commercialization of proprietary digital implantology service a diverse portfolio comprising digital interfaces, workflows, customized medical device consumables and clinical concierge services. This position will play a key role in developing the next generation of digital services, supporting the long-term strategic aspirations of the fast-growing digital business unit.&nbsp;The Global Product Manager, Digital Services reports directly to the Vice President of Sales &amp; Product Management – Software &amp; Services, and is a highly collaborative role that works closely with the sales regions / countries, other business units, and the DBU Product Management team. The role is global in scope, based in Basel, Switzerland, and requires significant presence in the countries.<h2>Main Tasks and Responsibilities:</h2>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Build and execute the global roadmap and strategy for the digital services portfolio including portfolio planning, marketing campaigns and geographic expansion ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Map and continuously monitor the customer journey for digital services. Work closely with the service concierge teams to optimize the customer experience. ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Oversee the user interface and clinical workflow integration for digital services. Collect customer feedback and work closely with the software team to continuously optimize UI / UX. ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Interact with customers and countries on a regular basis to gain deep insight on product usage and performance in comparison to competitive solutions. ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Analyse market trends and customer needs, and translate them into product development across all elements of the assigned digital services portfolio. ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Drive adoption and expansion of digital services globally, working closely with colleagues in the countries to support commercialization activities·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Responsible for global launch readiness across all aspects for market release, including regulatory approval, product availability, technical content for promotion material <h2>Profile:</h2>Education and Experience·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Bachelor or Master’s degree in life sciences, engineering or business.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Minimum 5 years total professional work experience·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Minimum 3 years’ experience and proven success in product management·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Minimum 3 years’ experience in the medical device or dental industry ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Extensive knowledge and understanding of digital solutions in dentistry ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Experience in managing product development projects from concept to launch preferred·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Fluent in English; other languages are an asset·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Comfortable with up to 20% travelPersonal Attributes and Cultural Fit·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Energetic, commercially-savvy team player and problem-solver with an entrepreneurial can-do spirit and strong resilience·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Excellent business acumen and proven execution abilities·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Builds trust and collaborates easily with a diverse set of stakeholders across business units and regions in a matrix environment·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Highly organized and comfortable taking ownership of multiple workstreams at once·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;High integrity, ethics, and personal values; dedication to Group’s culture·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Strong continuous improvement mindset

Role Desription: <ul><li>The Brand Manager will be managing a portfolio of OTC consumer health products.&nbsp;</li><li>Key responsibility includes developing annual brand marketing plan and launch plan in line with strategy, budget and targets of company.</li></ul> Responsibilities: <ul><li>Lead in go to market strategy, launch execution, activation, advertising and promotion for deployment of Brand Marketing Plan.</li><li>Drive the brand by working cross functionally and tracking development of all product initiatives to ensure timely launch of NPD within objectives and timeline.</li><li>Experience with new brand launches and planning.</li><li>Provide monthly analysis and findings with plan of actions using market share and available data. Understanding of P&amp;L will be advantageous.</li><li>Responsible in managing brand budget. Monitor and control A&amp;P expenditure within budget allocations.</li><li>Lead on-going analysis and review of new products, category, market trends, promotional programs and competitive information as part of a situation assessment on brand performance and product pipelining.</li></ul> Requirements: <ul><li>Involved in monthly inventory sales forecast and monitoring. Interface between supplier and partners.</li><li>Familiar with digital marketing, e-commerce, and social media platforms.</li><li>Familiar and comply to advertisement compliance for healthcare products.</li><li>Familiar with business to business (corporate) marketing will be advantageous.</li></ul>

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410 senior manager – digital marketing Jobs found

Senior Manager – Digital Marketing

Data Science Senior Manager, Measurement

Program Manager - Website and Digital

Brand Manager - Marketing

Category Manager (Matrix – Hair Color)

eCommerce Key Account Manager

eCommerce Key Account Manager

Social Commerce - Senior Manager

Global Product Manager (Basel)

Brand Manager OTC