Senior Digital Marketing Analyst

Integrated Marketing Analyst –  Digital & Distribution, APAC

Role Description: <ul><li>The Senior Digital Marketing Analyst is responsible for elevating digital experience, improving website navigation &amp; content findability, and driving search performance (onsite search, SEO, GEO) for the DDN business.</li><li>This role focuses on continuous digital experience optimization—identifying customer journey insights, improving content discoverability, increasing engagement, and partnering across COE, product, sales, and engineering teams to ensure DDN delivers an excellent digital experience for target customers.</li><li>In addition, this analyst will also support execution of DDN’s Account-based Marketing and Account-based Experience strategies.</li><li>The ideal candidate brings experience in web experience management, SEO, website &amp; customer journey analytics, digital UX improvements (ABM experience is a plus)—with a strong bias for data driven decision making and cross functional collaboration</li></ul> Responsibilities: 1. Website &amp; Digital Experience Ownership <ul><li>Own and manage DDN pages on client website, ensuring content clarity, navigation ease, and improved user experience.</li><li>Lead Digital Experience Enhancement Programs for DDN, including strategic planning, execution and measurement.</li><li>Identify and implement enhancements across customer journeys to improve engagement, path to product, and conversion.</li><li>Partner with COE for overall client website enhancements</li></ul> 2. Search &amp; Findability&nbsp; <ul><li>Lead search optimization efforts (internal client website search + external SEO/GEO) to improve content discoverability and product visibility.</li><li>Conduct keyword research, search insights analysis, and content optimization to increase targeted traffic.</li><li>Partner with COE Search and Product Data teams to improve taxonomy, product data quality, and metadata.</li></ul> 3. Digital Insights &amp; Customer Journey Analytics&nbsp; <ul><li>Analyze digital behavior using Adobe/Google Analytics to identify friction points and recommend improvements.</li><li>Develop insights dashboards and regular reporting on engagement, conversions, and client website performance.</li><li>Drive data driven recommendations to influence content strategy, navigation design, and digital channel optimization.</li></ul> 4. Cross Functional Digital CX Programs&nbsp; <ul><li>Partner with Product, Engineering, Sales and COE to align and execute digital experience improvement programs.</li><li>Support ABM and campaign teams by ensuring landing pages, product pages, and navigational flows are optimized for target personas.</li></ul> 5. Promotion &amp; Engagement Support <ul><li>Support digital promotions, sample campaigns and pipeline generation programs through website/UI enhancements.</li><li>Monitor client performance regularly and proactively suggest tests or improvements (A/B testing, content structure, CTA updates).</li></ul> Requirements: Qualifications <ul><li>Bachelor’s degree or above in Digital, Marketing or related field.</li><li>8+ years of experience in digital experience/marketing (B2B preferred).</li><li>Hands‑on experience with:</li><li>Website CMS (AEM preferred)</li><li>Analytics platforms (Adobe Analytics, Google Analytics)</li><li>SEO/SEM tools (SEMrush, Google Ads, Search Console)</li><li>UX research, customer journey mapping</li><li>HTML code is a plus</li><li>Strong analytical mindset with ability to translate insights into concrete actions.</li><li>Excellent communication and collaboration skills with experience influencing cross‑functional stakeholders.</li><li>Self‑driven, detail‑oriented, and comfortable working in a matrixed and fast-paced global organization.&nbsp;</li></ul>

Responsibilities: <ul><li>Work closely with TS Segment Mktg leadership to create a common vision for leveraging INDIRECT growth program &amp; distribution network and driving local for local approaches to advance segment &amp; BU goals.</li><li>Serve as a critical partner to BU Product &amp; Integrated Marketing and understand the key business drivers and levers for business success.</li><li>Initiative Digital &amp; Distribution marketing effective initiatives and align with key stakeholders &amp; partners to drive revenue results with marketing’s financial objectives &amp; budget.&nbsp;</li><li>Lead customer campaign effectiveness in both company APAC digital ecosystem and distribution networks, and push regional expansion, know-how and capability building.</li><li>Work closely with Product &amp; Integrated Marketing, Solutions Center, Channel teams, external agencies, distribution marketing staff, Key Account Managers, Global Account Managers, and Channel BU/Segment Marketing peers to develop messaging, tactics, and strategies that support strategic campaigns.</li><li>Drive awareness of relevant New Product Introductions (NPIs) through Channel Partners to ensure adoption and support revenue generation.</li><li>Manage and optimize agency relationships with a focus on media buying including paid search, programmatic, endemic, social media, CRM email.</li><li>For distribution efforts, collect and track Co-Op funded initiatives supporting TS Segment BUs, ensuring transparency and performance alignment.</li><li>Broader marketing metrics and success measurement will continue in collaboration with Channel Sales Enablement.</li><li>Perform customer analysis, segmenting customers into meaningful target groups and deploying precise marketing tactics based on actionable insights.</li><li>Increase lifetime value and reduce churn by engaging customers with the most targeted, relevant, and personalized content at each stage of the customer lifecycle.</li><li>Understand key customer segments and develop a linkage with distribution partner Voice of the Customer program outputs to refine messaging and customer campaigns.</li><li>Manage and motivate a team of Integrated Marketing Analyst, with an emphasis on talent development and engagement.&nbsp;</li><li>Influence Product Marketing who has ownership of project plans and successful completion of key BU marketing projects aligned with strategic business goals</li><li>Serve as liaison with regional Marketing in other BUs and other critical functions to drive global consistency, best practices and efficiencies related to Digital &amp; Distribution marketing processes and standards.</li><li>Partner with cross Segments teams to drive campaign effectiveness &amp; synergy of growth initiatives.</li><li>Partner with Digital team to build &amp; support initiatives in improving CX and business conversion.</li><li>Act as a role model for marketing, fostering, and promoting a mind-set and culture of customer-centric &amp; marketing excellence, and driving our clientOA.</li></ul> Requirements: <ul><li>BA – preferably advanced education and/or coursework, MBA degree preferred.</li><li>In-depth APAC marketing knowledge and experience with performance &amp; distribution marketing</li><li>5-10 years of integrated marketing experience in a B2B or technology company with a heavy focus on fragmented market development.</li><li>Proven expertise in B2B performance marketing, including Digital Marketing (SEM/SEO/Social), Media Planning/Buying, Campaign Development/Management and Analytics.</li><li>Strong business acumen, knowledge of the online medias, distribution partners, customer, competition, and issues impacting business coupled with the ability to use this information to shape communications and strategies.</li><li>Solid customer-centric customer journey design capability with excellent balance skillset of delivering quick-win performance and innovations for long-term.</li><li>Proven project management skills including conceptualization, driving alignment/change management, planning resources, managing deadlines and objectives, delivering analysis and recommendations.</li></ul>

Skills

Industry

Location

Jobtitle

2 seo Jobs found

Senior Digital Marketing Analyst

Integrated Marketing Analyst – Digital & Distribution, APAC

WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

TALENT

COMPANY

Contact Us

JOBS BY SKILLS

JOBS BY FUNCTION

JOBS BY INDUSTRY

JOBS BY LOCATIONS

MODEL JOBS

JOBS BY CITY

Skills

Industry

Location

Jobtitle

2 seo Jobs found

Senior Digital Marketing Analyst

Integrated Marketing Analyst – Digital & Distribution, APAC

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

TALENT

COMPANY

Contact Us

JOBS BY SKILLS

JOBS BY FUNCTION

JOBS BY INDUSTRY

JOBS BY LOCATIONS

MODEL JOBS

JOBS BY CITY

WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.