Social Media and Content Manager

Responsibilities: DEFINE AND EXECUTE THE SOCIAL MEDIA STRATEGY: <ul><li>Develop and implement cutting-edge social media and influencer strategies to support the brand’s annual marketing calendar and drive deep engagement among consumers.</li><li>Create innovative social campaigns and content that assert the brands’ superior technology, efficacy, and positioning.</li><li>Stay ahead of industry trends and bring first-to-market social media initiatives to the brand.</li></ul> EXPAND AND DEEPEN SOCIAL PRESENCE: <ul><li>Manage and curate content (local &amp; influencer shoot) across various social media platforms, including Instagram, Facebook, and TikTok</li><li>Collaborate with marketing teams to ensure brand consistency and alignment with overall marketing strategies.</li><li>Analyze performance metrics and continuously optimize social media efforts for substantial growth.</li></ul> COMMUNITY MANAGEMENT AND UGC TESTIMONIAL AMPLIFICATION: <ul><li>Manage relationship with community management partners, defining and implementing community management guidelines, consumer care and reply-rates, and ensure monthly reporting against KPIs.</li><li>Define and implement consumer and professional UGC content strategy to showcase the effectiveness of our products.</li></ul> TEAM LEADERSHIP: <ul><li>Lead and mentor a direct report, fostering their growth and development within the organization.</li><li>Collaborate with cross-functional teams, including marketing, sales, and product development, to achieve common goals.</li></ul> DIGITAL BRAND BUIDLING&nbsp; <ul><li>Is obsessed with consumer centricity.</li><li>Builds audience through relevant content.</li><li>Scales consumers and influencers engagement.</li><li>Masters digital marketing tactics.</li></ul> Requirements: <ul><li>Bachelors degree in Marketing, Communications, or related field.</li><li>Proven experience in social media management and content strategy, ideally in the skincare or beauty industry.</li><li>Customer service mindset</li><li>Exceptional eye for aesthetics, creative thinking, and the ability to produce premium content that aligns with our brands image and values.</li><li>Strong understanding of social media platforms, trends, and best practices.</li><li>Excellent written and verbal communication skills.</li><li>Analytical mindset with the ability to use data to drive decision-making.</li><li>Leadership and team management experience preferred.</li></ul>

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Social Media and Content Manager

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Social Media and Content Manager

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.