Trade Marketing Lead

Trade Marketing

Trade Marketing - GT

Trade Marketing Executive

Customer Marketing Manager

Brand Manager Brown Spirits

Category Manager

Customer Channel Marketing Specialist

Field Sales Representative

Trade Development Manager- North East Asia

Responsibilities: Brand Building Strategy for relevant channel:&nbsp; <ul><li>Develop and execute brand building strategies for smoke-free product categories, including IQOS (heated tobacco product), ZYN (nicotine pouches), and VEEV (vaping products). This includes creating awareness, driving volume, and fostering engagement among target consumers and driving retention across our trade partners.&nbsp;</li><li>Increase IQOS brand awareness nationally amongst adult smokers.&nbsp;</li><li>Achieve incremental increases in product adoption and market share within the smoke-free product categories as per category plans by year end as part of trade marketing communications.&nbsp;&nbsp;</li></ul> Channel ownership:&nbsp; <ul><li>Manage marketing activities across multiple channels, including key accounts, general trade, and the vape channel.&nbsp;&nbsp;</li><li>Develop channel-specific marketing plans and ensure effective implementation to maximize brand visibility and sales, through visiting the channel at least once a month, ensure the plans align with current opportunities.&nbsp;&nbsp;</li><li>Become the channel expert/go to person for your respective channel(s).&nbsp;&nbsp;</li><li>Ownership of account and JBPs plans.</li><li>Increase sales volume through your channel through agreed KPIs set per account and as per Joint Business Plans in collaboration with relevant commercial function.&nbsp;&nbsp;</li><li>Trade Marketing Strategy development across channels both online and offline; including direct interaction with channel to agree on annualised Joint Marketing and Activation Plans; work closely with brand teams to ensure timely and impactful execution.&nbsp;</li></ul> Campaign development &amp; deployment:&nbsp; <ul><li>Manage the creation &amp; deployment of agreed campaigns and activities across channels as per the annual joint business plans and campaign planner. Ensure all materials and toolkits are developed, prototyped, tested, and deployed on time and in full readiness for implementation. Follow up with key stakeholders to fully evaluate, taking onboard learnings and feedback to optimize future campaigns and activities across channels.&nbsp;&nbsp;</li><li>Develop and deploy activities for multiple categories (including, Heated tobacco products, Nicotine pouches &amp; Vaping products) that will be used to capitalise upon several business drivers, ranging from building distribution across targeted channels, to increasing trade partners understanding of our portfolio of brands.&nbsp;&nbsp;</li></ul> Key deliverables include:&nbsp;&nbsp; <ul><li>Distribution campaigns across TEREA, ZYN &amp; VEEV across omni-channels&nbsp;</li><li>Building &amp; deploying campaigns to drive ILUMA, TEREA, ZYN &amp; VEEV volume through 3rd party customer digital platforms.&nbsp;</li><li>Proactive planning and creation of toolkits for field teams to use as per the brand activity calendar across categories and channels.&nbsp;&nbsp;</li><li>Roll out of all tactical communication for use across short term activities, this includes all TPOSM kits from artwork, testing to final production.&nbsp;&nbsp;</li><li>Deployment of activities across channels in line with category plans and accounts available touchpoints. This will include the production &amp; supply of materials to each key account on time and in full.&nbsp;&nbsp;</li><li>Management of digital engagement content calendars for multiple touchpoints across own and customer platforms.</li><li>Technical understanding and experience of working with POS solutions ranging from digital media to POS fixtures.</li><li>Management of the maintenance of PML POS solutions in market through centralised databases.</li></ul> Marketing Collateral and POS Materials:&nbsp; <ul><li>Collaborate with category teams and agencies to develop marketing collateral, point-of-sale (POS) materials, trade promotions, and other brand assets. Ensure consistent messaging and visual identity across all marketing materials.&nbsp;</li><li>Supplier Management, cultivate relationships with key partners and negotiate commercial opportunities. Manage existing 3rd party contractual agreements in line with procurement processes.</li></ul> Budget Management:&nbsp; <ul><li>Develop and manage marketing budgets for trade marketing initiatives.&nbsp;</li><li>Monitor spending, track ROI, and optimize budget allocation to achieve marketing objectives effectively.&nbsp;</li></ul> Cross-functional Collaboration:&nbsp; <ul><li>Collaborate closely with commercial teams, category managers, and other stakeholders to align marketing strategies with brand objectives.&nbsp;</li><li>Provide guidance and support to ensure effective execution of trade marketing initiatives.&nbsp;</li></ul> Performance Tracking and Reporting:&nbsp; <ul><li>Establish key performance indicators (KPIs) and metrics to measure the success of trade marketing activities.&nbsp;</li><li>Regularly track and analyse performance data, prepare comprehensive reports, and present findings to stakeholders.</li><li>Analyze market trends, consumer insights and competitor activities to identify growth opportunities.</li></ul> Compliance and Regulatory Requirements:&nbsp; <ul><li>Stay updated on relevant regulations, policies, and industry standards related to smoke-free product categories.&nbsp;</li><li>Ensure all marketing activities comply with legal &amp; EA guidelines and are passed through the CMR process.&nbsp;&nbsp;</li></ul> People Management: <ul><li>Responsible for the management and development of direct report(s)&nbsp;</li><li>Leadership of team objectives &amp; KPIs with action plans in place for tracking performance&nbsp;&nbsp;</li><li>Provide coaching and mentoring to direct reports through regular 121 meetings and ongoing regular feedback.&nbsp;</li><li>Conduct regular performance reviews in line with quarterly check points, providing constructive feedback on strengths and development areas.&nbsp;</li><li>Foster an environment of open communication, collaboration, and employee engagement.&nbsp;&nbsp;</li><li>Develop skills and competencies of team members through training programs and stretch assignments.&nbsp;&nbsp;</li><li>Guide direct reports through major projects and workflow changes, removing obstacles.&nbsp;&nbsp;</li></ul> Requirements: <ul><li>Experience of 8 + years in Trade marketing – UK key account – Senior people.</li><li>12months – 2 years in Key account experience.</li><li>Traditional key account experience – Technical skills, people management – managing 2 people</li><li>Day to trade manage commercial.</li><li>Campaign deployment, touch point, digital, merchandising – Retail trade, indirect trade</li><li>Prioritize, strategies, managing everyone expectation and stakeholder.</li><li>Key between business and Communication</li></ul>

Responsibilities:&nbsp; Profitable Delivery of the Annual Operating Plan (AOP) through sales:&nbsp; <ul><li>Sets Sales priorities with Promo Calendar, manage category risks and opportunities in coordination with BDM.</li><li>Work with sales (challenge, provide input &amp; support) on bottom-up planning of country, category (base and innovations), customer; 4-12 months volume forecast responsibility.&nbsp;</li><li>Financial KPI tracking to deliver both topline and bottom line for focus categories and NPDs.&nbsp;</li><li>Focus category volume calls, understand performance drivers and work with sales to address needs.&nbsp;</li><li>Regularly reviews the market performance by channel (Foodservice and retail), by area, by category, by SKU through internal and external data and recommends appropriate intervention to address opportunities identified by closely&nbsp;</li><li>working with KHC &amp; Distributor Sales Teams.&nbsp;</li></ul> Delivery of Commercial Effectiveness Plans:&nbsp; Retail Channel:&nbsp; <ul><li>Owner of Trade promotional strategy &amp; mechanisms, evaluations and impact on category and commercial metrics to ensure continuous improvement.</li><li>Owner of Perfect Store strategy and execution (e.g., category-in-channel assortment, planogram, pricing recommendations, activations – displays, sampling);&nbsp;</li><li>co-manage the execution with Distributor Trade Marketing team.&nbsp;</li><li>Co-develop Pricing and Assortment strategies with Regional Group Product Managers to suit local demand/needs.&nbsp;</li><li>Responsible for trade promo and distribution expansion volume uplift recommendation aligned with BDM and Distributor team.&nbsp;</li><li>Co-manage Trade ZBB investments including D&amp;A and assortment change with Country Manager&nbsp;</li><li>Work closely with Regional Marketing Team and build the commercial plan for brand campaigns and NPDs; leads the generation of country, customer tailored execution.&nbsp;</li><li>Responsible for translating the regional category, product &amp; brand strategies into localized promotional strategies.</li></ul> Foodservice Channel:&nbsp; <ul><li>Execute in-store offtake marketing programs &amp; customer-related projects in strategic FS Channels (QSR, FSR, HOTELS) aligned with Regional Foodservice Team key strategic directions.&nbsp;</li><li>Lead the localization, production, and deployment of POSM/trade merchandise in strategic channels – QSR,FSR, Hotels.&nbsp;</li><li>Responsible for localizing regional Foodservice trends and insights and produce customized selling stories for FS retailers, Distributor and Sub-Distributors.&nbsp;</li><li>Lead the overall pre- and post-evaluation of local market Foodservice programs, campaigns, activations per key customer.&nbsp;</li><li>Co-lead the development of ideation sessions with Commercial Chef to support future launches.&nbsp;</li></ul> Country/market Strategy: <ul><li>Lead the development and execution of category and channel strategy, distribution targets, and assortment.</li><li>Overall responsible for local market intel (customer/retailer – Foodservice and Retail, category, competitors)&nbsp;</li><li>Set out external customer rationale (Selling Story) for promotional strategies based on category, customer, consumer insights (Triple Win framework) for both FS and Retail channels.&nbsp;</li><li>Ensures the strategy deployment for the price and assortment positioning.&nbsp;</li><li>eCommerce strategy and execution – co-build channel programs with BDMs (Foodservice and Retail) and campaigns with Regional Marketing team. Support BDM in eCommerce operations.&nbsp;</li><li>Owner of country activity calendar, covering NPDs/ portfolio, ATL (lead by Group Product Manager) and BTL in both retail &amp; food service.&nbsp;</li></ul> Requirements: <ul><li>Education Background: Business Management or Related Education Background</li><li>Education Level: Bachelor’s degree or above</li><li>Working Experience: 3 -5 Years Experience</li></ul> Technical Skills: <ul><li>Strong commercial and financial acumen and good in improving profitability and trade spending effectiveness and efficiency</li><li>Experience in working with channel partners with proven record in creating and executing revenue generating programs / initiatives</li><li>Dynamic, good interpersonal and people management skills as well as excellent business presentation skills.</li><li>Strong skills in Microsoft Office is assumed</li></ul> Personality/ Attitude: <ul><li>Passionate, positive and enthusiastic mindset</li><li>Dynamic, good interpersonal and people management skills as well as excellent business presentation skills</li></ul>

Responsibilities :&nbsp;Profitable Delivery of the AOP through sales:&nbsp;<ul><li>Sets Sales priorities with Promo Calendar, manage category risks and opportunities in coordination with BDM.</li><li>Work with sales (challenge, provide input &amp; support) on bottom-up planning of country, category (base and innovations), customer; 4-12 months volume forecast responsibility.</li><li>Financial KPI tracking to deliver both topline and bottom line for focus categories and NPDs.</li><li>Focus category volume calls, understand performance drivers and work with sales to address needs.</li><li>Regularly reviews the market performance by channel (Foodservice and retail), by area, by category, by SKU through internal and external data and recommends appropriate intervention to address opportunities identified by closely working with Distributor Sales Teams.</li></ul>&nbsp;Delivery of Commercial Effectiveness Plans:&nbsp;Retail Channel:&nbsp;<ul><li>Owner of Trade promotional strategy &amp; mechanisms, evaluations and impact on category and commercial metrics to ensure continuous improvement.</li><li>Owner of Perfect Store strategy and execution (e.g., category-in-channel assortment, planogram, pricing recommendations, activations – displays, sampling); co-manage the execution with Distributor Trade Marketing team.</li><li>Co-develop Pricing and Assortment strategies with Regional Group Product Managers to suit local demand/needs.</li><li>Responsible for trade promo and distribution expansion volume uplift recommendation aligned with BDM and Distributor team.</li><li>Co-manage Trade ZBB investments including D&amp;A and assortment change with Country Manager</li><li>Work closely with Regional Marketing Team and build the commercial plan for brand campaigns and NPDs; leads the generation of country, customer tailored execution.</li><li>Responsible for translating the regional category, product &amp; brand strategies into localized promotional strategies.</li></ul>&nbsp;Foodservice Channel:&nbsp;<ul><li>Execute in-store offtake marketing programs &amp; customer-related projects in strategic FS Channels (QSR, FSR, HOTELS) aligned with Regional Foodservice Team key strategic directions.</li><li>Lead the localization, production, and deployment of POSM/trade merchandise in strategic channels – QSR, FSR, Hotels.</li><li>Responsible for localizing regional Foodservice trends and insights and produce customized selling stories for FS retailers, Distributor and Sub-Distributors.</li><li>Lead the overall pre and post-evaluation of local market Foodservice programs, campaigns, activations per key customer.</li><li>Co-lead the development of ideation sessions with Commercial Chef to support future launches.</li></ul>&nbsp;Country/market Strategy:&nbsp;<ul><li>Lead the development and execution of category and channel strategy, distribution targets, and assortment.</li><li>Overall responsible for local market intel (customer/retailer – Foodservice and Retail, category, competitors)</li><li>Set out external customer rationale (Selling Story) for promotional strategies based on category, customer, consumer insights (Triple Win framework) for both FS and Retail channels.</li><li>Ensures the strategy deployment for the price and assortment positioning.</li><li>eCommerce strategy and execution – co-build channel programs with BDMs (Foodservice and Retail) and campaigns with Regional Marketing team. Support BDM in eCommerce operations.</li><li>Owner of country activity calendar, covering NPDs/ portfolio, ATL (lead by Group Product Manager) and BTL in both retail &amp; food service.</li></ul>&nbsp;Key Outputs: <ul><li>Internal alignment with sales / talk daily with the Distributor Sales Teams</li><li>Innovation: define distribution strategy and customer target setting; localization of selling story and activation, co-build volume plan with BDM based on realistic assumptions.</li><li>Trade Promo ownership and governance (ensuring on time and in full execution) to achieve value market share targets.</li><li>Forecast validation – 4 months up to 1 year plan – commercial plan.</li><li>Retail channel pricing execution per customer.</li><li>Align channel strategy with sales and supply chain.</li><li>AOP main categories’ and focus NPDs’ P&amp;L delivery</li><li>Promo post evaluation – responsible and accountable.</li><li>Country Activity Calendar: including KPI tracking and follow up</li></ul> Requirements:&nbsp;<ul><li>Bachelor’s degree with Minimum 3 years of Trade marketing experience in General Trade.</li><li>Focus on country, distributor, category, channel strategy/tactics including assortment mix management, BTL tactics, L&amp;L tactics, translating and aligned with SSEA &amp; HK strategy and direction.</li></ul>

Responsibilities: <ul><li>Conduct daily market visits to ensure fundamentals are applied across top stores.</li><li>Support enhancing the scores of Perfect Store universe by monitoring Planogram and Shelf Share implementation.</li><li>Enhance the visibility and shopper journey across channels by implementing Category Branding, On Shelf / Off shelf visibility displays and store takeover.</li><li>Ensure monthly activations are executed as per the plan, including in-store activations and POSM deployment.</li><li>Align and brief agencies on activation requirements, ensuring all assets are produced and delivered on time.</li><li>Create post-activity reports, including compliance report and activation proof of performance.</li><li>Manage POSM assets deployment and inventory.</li><li>Engage with Key Account Managers and merchandising team to ensure excellence in in-store &amp; BTL activations and delivery of customer marketing plans.</li><li>Take lead on NPDs/ New product launches and align with all stakeholders to ensure successful implementation.</li><li>Monitor and report competitive activities in the market.</li></ul> Requirements: <ul><li>Candidate must have 2- 5 years of experience.</li><li> Location : Jeddah</li><li>Looking for a candidate with experience into Trade marketing /brand activation / category management </li><li>Candidate must have Modern trade background in Saudi</li><li>Looking for a candidate with language : Arabic</li><li>Candidate must have FMCG Expereince</li></ul>

Role Description: <ul><li>As a Customer Marketing Manager, you will be responsible for all categories across Saudi Arabia.</li><li>This role will be focused on the planning, execution and post evaluation of trade, customer and shopper marketing plans by country by channel and driving availability &amp; visibility.</li><li>You will also be responsible for achieving P&amp;L via driving NSV and improving margins.</li></ul> Responsibilities: <ul><li>Understanding country and category dynamics, shoppers, trade and retailers to grow our client business in the related country.</li><li>Planning trade promotions and approving TA together with MDM.</li><li>Collecting trade spent actuals from DSRs (end of each month) and reviewing with CTMM and MDM.</li><li>Deploying activations to DSRs.</li><li>Developing the trade plans for activations/innovations/re-launches together with MDMs &amp; DSR, and approving its sufficiency with respective Category Trade marketing Manager.</li><li>Post activity evaluation on country / customer level.</li><li>Differentiating customers and channels by implementing tailor made solutions considering shopper profile (if needed)</li><li>Driving Perfect Store program in country, DSR, customer level; analyzing the audit results and coming up with plans to improve availability and visibility together with MDM.</li><li>Analyzing distribution gaps in traditional trade and working on plans to increase WD/ND together with MDM for all categories.</li><li>Developing planograms as per Category Trade marketing Manager guidance by country by channel and following up the execution.</li><li>POSM production (if POSM produced by distributor in respective country).</li><li>PO/GR/ GRID INPUT (Owned activities).</li><li>Demand Review (on initiatives).</li></ul> Requirements: <ul><li>5-9 years’ experience Trade Marketing / Sales experience.</li><li>FMCG, preferably Multinational background.</li><li>Experience in activation planning, execution, and implementation.</li><li class="ql-align-justify">Experience with promotion planning, trade fund management, and trade drives.</li></ul>

Responsibilities: <ul><li>Contributes to the development of local strategies consistently with global brand guidelines, ensuring full alignment with category head&nbsp;</li><li>Lead &amp; contribute to yearly joint business planning from brand to achieve set objectives on the brand&nbsp;&nbsp;</li><li>Extend the regions within India into a robust market brand plan, collaborating with your local Customer Marketing &amp; Advocacy to deliver maximum impact in-market and deliver annual Brand financial and commercial targets (revenue, profitability, share, equity)&nbsp;</li><li>Manage A&amp;P budget for the brand/brands of Whisky&nbsp;</li><li>Lead the in-market delivery of all consumer-facing brand activities and partner with Customer Marketing on all trade-facing activities with executional excellence</li><li>Lead localization of brand communications plan, including local planning &amp; buying of media with agency partner</li><li>Measure and evaluate the performance of all Brand activities in your market to optimise A&amp;P spends</li><li>Ensure that all brand assets developed in the market adhere to Global Brand guidelines and local social responsibility policies and regulations&nbsp;</li></ul> Requirements: <ul><li>At least 6 years of marketing experience in a brand driven multinational</li><li>Solid experience within the India market is a must</li><li>Brand management experience preferably with FMCG / luxury background. Drinks and Lifestyle Category experience is an advantage&nbsp;</li></ul>

Responsibilities Strategic Contribution:&nbsp; <ul><li>Contribute to the development of Trade Marketing strategy for Hair Coloration to contribute towards brand growth targets across channels in line with business objectives.</li><li>Design and implement practical Sales, Business Development and Retention strategies.</li></ul> Category Management <ul><li>Position the division as the key strategic growth partner on Make up across retail and O+O customers.</li><li>Lead the Hair coloration category planning, range reviews, new product development ranging and space/range optimization along with providing recommendations on promotional guidelines and retailer specific strategies.</li><li>Delivery of compelling Insights, analysis and research findings to retailers to drive alignment and implementation of category growth driving plans.</li><li>Execution of brand marketing strategy into impactful retailer programs to achieve commercial/sales targets for specific category.</li><li>Contribute to the development of category projects and manages implementation at aligned JBP stores with Store P&amp;L Projection by Category Project.</li><li>Develop Customer selling story along with NTMM for category &amp; ensure category unit SKU wise planning based on market potential.</li><li>Create plans for retailers to ensure L’Oréal is taken as preferred partner for retail segment to ensure our in-store visibility is valorized.</li><li>Ensure best in class execution of category and launch priorities at all channels.</li><li>Manage Trade A&amp;P Spends to ensure best in class shopper marketing activations.</li></ul> Channel Management <ul><li>Recommends and cascade Key accounts &amp; Channel framework post agreement with all stakeholders and monitoring of implementation along with NKAM and Sales Teams.</li><li>Responsible for ensuring excellent execution of all shopper marketing tactics in store, including POS (permanent and temporary), displays, merchandising programs, loyalty programs, coupons, sweepstakes, sponsorships and more.</li><li>Execute O+O plans in coordination with Sales, Marketing and E-Com teams and pitch the same to customers to fully potentialize the Omni Channel Space</li><li>Tracking and improving promotional grids to ensure flawless execution of retailer specific promotions.</li></ul> Functional Policies Compliance and Guidelines:&nbsp; <ul><li>Track customer contracts and ensure compliance on all dimensions including % SOS, Secondary Sales and category projects.</li></ul> Budget Management &amp; Forecasting:&nbsp; <ul><li>Participate in category forecasting by channel with business planners and demand planning team, attend forecasting, pre-validation and Forecast validation meetings on monthly basis.</li><li>Ensure account/channel wise profitability of category via monthly update of trade spend.</li><li>Ensure tracking of budgets to stay within allocated trade spend each month with zero overspend.</li><li>Ensure saving on trade spend budget Year on Year to reduce gross to net spends.</li><li>Implement and improve processes to link all marketing activities with the activities of the commercial team via effective sales cycle planning.</li></ul> Business Development: <ul><li>Identify business-specific cross-sell and upsell opportunities.</li><li>Execute customer engagement programs, including but not limited to promotional activity, new product launches, and ensuring all ATL media planning are aligned with BTL activities.</li><li>Develop impactful presentations for sales proposals, custom account marketing to drive incremental business.</li><li>Channel Expansion &amp; Excellence of their specified channel via Development of visibility &amp; engagement tools.</li></ul> Business Report(s) Development &amp; Professional Recommendations: <ul><li>Collect and interpret custom/syndicated market research to anticipate competition, market trends and translate consumer/shopper attitudes into new business and branding direction.</li><li>Evaluate and analyze trade results and makes recommendation to NTMM for timely modifications.</li><li>Understand P&amp;L implications regarding the business so that more effective plans can be built which creates a win-win for all.</li><li>Bring field intelligence and give useful recommendations to NTMM to define brand-specific activity programs with marketing and other cross functional departments including Supply Chain &amp; Finance.</li></ul> Continuous Improvement: <ul><li>Scout for partners who can help reduce the dependency on one vendor and at the same time help improving the costs.</li><li>Drive Simplicity in related business processes including budget management, internal controls and channel development plans for the field.</li></ul> Cross Functional Teamwork:&nbsp; <ul><li>Act as bridge between field team and marketing and/or cross functional teams to ensure secondary sales ambitions and OTIF delivery.</li><li>Working with marketing and sales functions on optimizing innovation launches across all retailers, recommending position on shelf, depth of distribution, promotional mechanics etc. and providing financial analysis on the category impact of potential upcoming changes (i.e. new brands, exiting brands, space changes etc.).</li><li>Involved in the new product launch process and tracking accountability across internal stakeholders.</li></ul> People Management:&nbsp; <ul><li>Partner with Merchandising Manager to motivate, develop and manage Field Merchandising team to ensure continuous development &amp; training on customer selling story for each category, across all channels.</li><li>Ensure development of expertise and know-how in the Sales Field team to cascade product &amp; category knowledge.</li><li>Setting individual business objectives (IBOs), ensuring its clarity and conduct periodic performance reviews, providing feedback and appraisal in order to maximize subordinates and departmental performance.</li></ul> Requirements: Minimum Qualifications: <ul><li>Bachelor’s degree in Business Administration with major in Sales and / or Marketing.</li></ul> Minimum Experience: <ul><li>4-6 years prior work experience Field Sales Experience, Category Management, Marketing and leading &amp; executing Trade Marketing programs preferably in FMCG sector.</li><li>Experience of working with leading agency and outside vendors.</li><li>Knowledge of products, market trends and consumers.</li><li>Research data analysis.</li></ul> Behavioral Skills: <ul><li>Good negotiation skills.</li><li>Relationship Management.</li><li>Customer Centricity.</li><li>Ability to thrive in ambiguity.</li><li>Ability to think broadly in terms of Business Perspective and out-of-the box.</li><li>Good numeracy and ability to control budget</li><li>Planning and organization skills.</li><li>Team building skills.</li><li>Critical thinking and good analytical skills.</li><li>Effective communication, presentation and interpersonal skills.</li><li>Ability to handle multiple projects and deadlines simultaneously.</li></ul> <ul><li>Competence:</li></ul> <ul><li>Technical Competencies.</li><li>Understanding of basic R&amp;D techniques.</li><li>Basic understanding of cross functions and business operations.</li><li>Good excel and PowerPoint skills.</li><li>Understanding of P&amp;L.</li><li>Builds Selling stories for specific initiatives.</li><li>Ability to identify market driver and translates trends and consumer knowledge into meaningful insights.</li><li>Imagines disruptive products &amp; services.</li><li>Delivers excellence with agility and rigor.</li><li>Integrates sustainable, business consciousness.</li><li>Creates collaboration for bigger success.</li></ul>

Responsibilities: <ul><li>Plan , lead and handle overall execution of brand activation calendar in line with the MWB and support project planning.</li><li>Customize &amp; implement bespoke programs (as per brand guidelines)&nbsp;</li><li>Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father’s Day, Valentines, Whisky Appreciations, etc&nbsp;</li><li>Plan , lead , execute the bar staff training calendar for the portfolio&nbsp;</li><li>Ensuring training and development of the execution force through on the job training and scheduling training calendar ( Distributor + Commercial Teams ), deployment of tools i.e. CAO&nbsp;</li><li>Drive on-trade segmentation in line with global model yet relevant to India RTM</li><li>Ensure that merchandise standards “The Perfect Store” are adhered to for best in class execution of all BTL activations</li><li>Create a on trade scorecard for KPI definition for On-premise accounts / national chains&nbsp;</li><li>Work collaboratively with the brand marketing and commercial sales teams ( India &amp; the distributor teams), leading the development and implementation of BTL Activity calendar in line with our Must Win Battle.&nbsp;</li><li>Ensures POS is 100% compliant with the Brand Guideline &amp; 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant outlets,as per the annual aligned plan&nbsp;</li><li>Support in the development and execution of Consumer &amp; Shopper activations, including point of sale, gift packs ( packaging &amp; gifts ), in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines .</li><li>Customize visibility initiatives for outlets&nbsp;</li><li>Explore opportunities in image outlets in both on &amp; off trade</li><li>Brand walls, wall bays , shelf in shelf , festive gandolas etc&nbsp;</li><li>Incentive planning &amp; deployment to drive recommendation&nbsp;&nbsp;</li><li>End to end execution of the training modules supported by the local or national training agency &amp; commercial teams&nbsp;</li><li>Partner with the key local bartenders to nurture and execute dialogue content – menu creation , bespoke drinks , cocktail menu’s , pairings , leverage their digital reach by promoting our drinks etc&nbsp;</li></ul> Requirements: <ul><li>Proven track record of working in On/Off Trade - Key Accounts Sales, Retail Sales , Brand Management or Trade Activation (2-6 yrs).</li><li>Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships&nbsp;</li><li>Post Graduation Degree with relevant subject focus preferred</li><li>Demonstrated ability to work within cross functional teams, and showcase influencing skills</li><li>Experience managing large cross functional commercial projects desirable</li><li>Strong relationships in On Premise and Bartender community</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li><li>Knowledge of the on-premise activation planning/ management/ operation&nbsp;</li><li>Ability to network and build strong relationships&nbsp;</li></ul>

Responsibilities: <ul><li>Responsible for maximizing our client Brands sales and reaching qualitative objectives in their POS, guaranteeing an excellent execution of the Trade Marketing 4 Ps;</li><li>Responsible for defining their POS panel and their effective coverage (weekly visit schedule);</li><li>Periodically analyses, sharing views/opinions with their manager to identify short- and medium-term actions;</li><li>Monitor the market and competitor’s evolution in their territory;</li><li>Continuously supplying reports and recommendations re. Interventions;</li><li>Collaborate with RAM/NAM in managing the assigned banners responsibility providing recommendation/anticipations through coordination of other FSR;</li><li>Promote our client image in the market and supplies valid recommendations to anticipate market and trade changes.</li></ul> Requirements: <ul><li>Technical Skills: Strong knowledge of the products, Knowledge and use of sales tools.</li><li>Good knowledge of Categories, Brand strategies, Consumer and Shopper Behaviours.</li><li>Leadership skills in order to inspire motivate and lead a team, high communication skills, proactive and initiative taking, a good team worker, loyal to both role and company, enthusiastic and dedicated;</li><li>Fluent in Italian and English is necessary. University degree required, preferably economics or similar.</li></ul>

Responsibilities: <ul><li>Retail Strategy Execution: Craft and implement strategies enhancing POS consumer interaction and brand experience, with a focus on ROI and alignment with business goals and product launches.</li><li>Stakeholder Collaboration: Work closely with sales, product lines, and trade partners, ensuring retail plans are cohesively developed and effectively executed.</li><li>Resource and Budget Management: Manage POS development budgets to ensure cost-effectiveness while maintaining brand consistency and premium presentation across all formats.</li><li>Innovation in Retail Display: Lead the creation and timely implementation of innovative retail displays and materials, adhering to brand guidelines.</li><li>Trade Development Strategy: Develop strategies that comply with regional objectives, overseeing trade marketing campaigns, display effectiveness, and investment optimization for maximum ROI.</li><li>Field Force Management: Direct field force operations, enhancing team effectiveness, managing recruitment and training with external agencies, and implementing incentive schemes.</li><li>Performance Monitoring and Analysis: Track and analyze sales performance and field activities, identifying optimization opportunities and reporting insights to stakeholders for strategic alignment.</li></ul> Requirements: <ul><li>A university degree in marketing or a related field.</li><li>Fluency in English.</li><li>At least 7 years of experience in retail marketing or a similar role.</li><li>Regional function management is a plus.</li><li>People management.</li><li>Analytical and detail-oriented, capable of interpreting complex data to inform decision-making.</li><li>A seasoned expert in retail marketing, passionate about delivering exceptional consumer experiences.</li><li>Energetic and inspiring, with the drive to achieve both short-term wins and long-term goals.</li><li>A collaborative team player, able to work effectively with diverse teams and stakeholders.</li><li>Agile and decisive, able to quickly adapt to changing situations and make confident decisions.</li><li>Open and consumer-focused, bringing an outside-in perspective and valuing cross-collaboration</li></ul>

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364 trade marketing lead Jobs found

Trade Marketing Lead

Trade Marketing

Trade Marketing - GT

Trade Marketing Executive

Customer Marketing Manager

Brand Manager Brown Spirits

Category Manager

Customer Channel Marketing Specialist

Field Sales Representative

Trade Development Manager- North East Asia

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Skills

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364 trade marketing lead Jobs found

Trade Marketing Lead

Trade Marketing

Trade Marketing - GT

Trade Marketing Executive

Customer Marketing Manager

Brand Manager Brown Spirits

Category Manager

Customer Channel Marketing Specialist

Field Sales Representative

Trade Development Manager- North East Asia

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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Contact Us

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WhiteCrow is on a mission to connect companies with the best talent across the globe.