Channel Activation Lead

Customer Marketing Manager

Sr. Product Manager

Brand Manager - DTC

Field Sales Representative

Brand & Digital Activation

Trade Marketing

Trade Marketing Lead

Coordinator

Customer Channel Marketing Specialist

Responsibilities: Brand Image: <ul><li>Manage and execute the branding and visibility budget of key accounts in line with their commercial contract and brand priorities.</li><li>Increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.</li><li>Develop and implement the strategy to contribute towards brand growth targets and cross-category business objectives.</li><li>Build the promotion plan by channel type.</li><li>Execute, measure, and evaluate promo effectiveness.</li><li>Ensure planogram compliance across customers and stores.</li><li>Ensure the perfection of our brand image in key accounts.</li></ul> Customers Joint Business Planning &amp; Communication: <ul><li>Organize and implement JBP with strategic customers to drive category growth.</li><li>Communicate new launches in trade selling story format, highlighting size of prize.</li><li>Implement and execute plans &amp; monitor incremental uplift.</li></ul> Animations: <ul><li>Work closely with the Brands and National Sales Managers to customize market promotions.</li><li>Animate cycle meetings with the National Sales Managers, prepare cycle folders, and communicate to the sales teams.</li><li>Weekly follow-up &amp; recap on animation performance and rectifying where needed.</li><li>Implement launches effectively in key accounts to generate sell-out.</li><li>manage the availability and budget of essential POSM for all brands.</li></ul> Requirements: <ul><li>Ability to analyze data and evaluate promo effectiveness</li><li>Experience in brand image management</li><li>Good team player - with ability to lead cross-functional collaborations</li><li>Strategic thinking and sharp acumen to identify strategic channel development plan</li></ul>

Role Description: <ul><li>As a Customer Marketing Manager, you will be responsible for all categories across Saudi Arabia.</li><li>This role will be focused on the planning, execution and post evaluation of trade, customer and shopper marketing plans by country by channel and driving availability &amp; visibility.</li><li>You will also be responsible for achieving P&amp;L via driving NSV and improving margins.</li></ul> Responsibilities: <ul><li>Understanding country and category dynamics, shoppers, trade and retailers to grow our client business in the related country.</li><li>Planning trade promotions and approving TA together with MDM.</li><li>Collecting trade spent actuals from DSRs (end of each month) and reviewing with CTMM and MDM.</li><li>Deploying activations to DSRs.</li><li>Developing the trade plans for activations/innovations/re-launches together with MDMs &amp; DSR, and approving its sufficiency with respective Category Trade marketing Manager.</li><li>Post activity evaluation on country / customer level.</li><li>Differentiating customers and channels by implementing tailor made solutions considering shopper profile (if needed)</li><li>Driving Perfect Store program in country, DSR, customer level; analyzing the audit results and coming up with plans to improve availability and visibility together with MDM.</li><li>Analyzing distribution gaps in traditional trade and working on plans to increase WD/ND together with MDM for all categories.</li><li>Developing planograms as per Category Trade marketing Manager guidance by country by channel and following up the execution.</li><li>POSM production (if POSM produced by distributor in respective country).</li><li>PO/GR/ GRID INPUT (Owned activities).</li><li>Demand Review (on initiatives).</li></ul> Requirements: <ul><li>5-9 years’ experience Trade Marketing / Sales experience.</li><li>FMCG, preferably Multinational background.</li><li>Experience in activation planning, execution, and implementation.</li><li class="ql-align-justify">Experience with promotion planning, trade fund management, and trade drives.</li></ul>

Responsibilities : <ul><li>Collect and analyse consumer and market insights and competition strategies to make recommendations to management</li><li>Implement new launches, maintain growth in pillar products and animate core catalogue</li><li>Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences</li><li>Adapt communication material (imagery, digital, point of sale)</li><li>Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines</li><li>Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)</li><li>Manage PPP budget and ensure sales forecast accuracy</li><li>Effectively prepare clear messages for senior management</li><li>Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand</li><li>Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)</li><li>Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan</li></ul> Requirements : <ul><li>At least 7 years’ experience needed</li><li>Young, digitally savvy, agility &amp; flexibility</li><li>Keen to learn and start an E-Commerce career</li><li>E-Commerce landscape &amp; Platform understanding</li><li>Strong Operational Digital Marketing profile capable of building detailed activity plans</li><li>Collaborative and able to work between Sales &amp; Mktg to build the right plan</li><li>Brand &amp; consumer Journey understanding</li></ul>

Responsibilities: <ul><li>The Brand Manager will be managing a portfolio of DTC consumer health products. Key responsibility includes developing annual brand marketing plan and launch plan in line with strategy, budget and targets of company.</li><li>Lead the development of launch plans and tactics, engaging in activities such as Brand Strategy, Strategic/Operational Planning and Execution.&nbsp;</li><li>This position covers the Philippine market.&nbsp;</li><li>The Product Manager will work collaboratively with cross-functional teams both internally and externally - sales, finance, supply chain and third-party agency partners.</li></ul> Major activities: <ul><li>Lead in go to market strategy, launch execution, activation, advertising and promotion for deployment of Brand Marketing Plan.</li><li>Drive the brand by working cross functionally and tracking development of all product initiatives to ensure timely launch of NPD within objectives and timeline.</li><li>Provide monthly analysis and findings with plan of actions using market share and available data.</li><li>Responsible in managing brand budget. Monitor and control A&amp;P expenditure within budget allocations.</li><li>Lead on-going analysis and review of new products, category, market trends, promotional programs and competitive information as part of a situation assessment on brand performance and product pipelining.</li><li>Involved in the S&amp;OP process, which involves monthly inventory sales forecast and monitoring as well as the interface between supplier and partners.</li><li>Knowledgeable in product lifecycle management</li><li>Familiar with digital and social media platforms.</li><li>Familiar and comply to advertisement compliance for healthcare products</li><li>Familiar with business to business (corporate) marketing</li></ul> Requirements: <ul><li>Degree in Business/Marketing preferred.</li><li>Good understanding of the latest marketing trends and techniques.</li><li>Understand consumer sales journey and familiar with social media platforms.</li><li>Good analytical skills, evaluate data and provide insights to improve sales.</li><li>Min 5 years of brand management and trade marketing experience from Consumer Health/FMCG products.</li><li>Customer focused with strong interpersonal skills and able to illustrate agility to work and manage cross-functional teams.&nbsp;</li><li>Able to demonstrate new pilots in the areas of digital and analytics</li><li>Detail oriented and having the ability to actively listen.</li><li>Solid communication skills including presentation, verbal and written abilities. Shortlisted candidates are required to do a business case project.</li><li>Strategically focused, results oriented with strong problem-solving skills</li></ul>

Responsibilities: <ul><li>Responsible for maximizing our client Brands sales and reaching qualitative objectives in their POS, guaranteeing an excellent execution of the Trade Marketing 4 Ps;</li><li>Responsible for defining their POS panel and their effective coverage (weekly visit schedule);</li><li>Periodically analyses, sharing views/opinions with their manager to identify short- and medium-term actions;</li><li>Monitor the market and competitor’s evolution in their territory;</li><li>Continuously supplying reports and recommendations re. Interventions;</li><li>Collaborate with RAM/NAM in managing the assigned banners responsibility providing recommendation/anticipations through coordination of other FSR;</li><li>Promote our client image in the market and supplies valid recommendations to anticipate market and trade changes.</li></ul> Requirements: <ul><li>Technical Skills: Strong knowledge of the products, Knowledge and use of sales tools.</li><li>Good knowledge of Categories, Brand strategies, Consumer and Shopper Behaviours.</li><li>Leadership skills in order to inspire motivate and lead a team, high communication skills, proactive and initiative taking, a good team worker, loyal to both role and company, enthusiastic and dedicated;</li><li>Fluent in Italian and English is necessary. University degree required, preferably economics or similar.</li></ul>

Responsibilities: <ul><li>Development and implementation of omnichannel communication campaigns under consideration of the strategic brand alignment.</li><li>Further development and activation of our digital channels e. g. e-commerce, CRM and Club/Loyalty</li><li>Support in the development of business cases and elaboration of a long-term communication strategy with the objectives of customer acquisition and customer retention.</li><li>Creation of reports and analysis of the campaigns carried out on KPIs and learnings with the aim of performance optimization.</li><li>Ensuring a unified brand presence across all communication channels in line with the global brand CI.</li><li>Close collaboration with creative agencies for the development and elaboration of brand campaigns and activation measures.</li><li>Project management.</li><li>Close interface and stakeholder management with all commercial departments as well as our client.</li></ul> Requirements: <ul><li>Degree in Business Administration, Marketing, Digital or similar.</li><li>Min. 2-3 years of professional experience in the areas of brand management, marketing or digital.</li><li>Strong customer orientation and conceptual thinking.</li><li>Good understanding and fine sense of design and brand management.</li><li>IT skills (MS Office tools, especially Excel and PowerPoint).</li><li>Holistic and strategic thinking, as well as analytical skills.</li><li>“Hands-on mentality and “Consumer-Centric-Mindset”</li><li>Strong skills in project management and safe handling of external partners &amp; internal stakeholders</li><li>Empathy, high interpersonal competence, and self-motivation.</li><li>Negotiation-proof German &amp; English spoken and written.</li></ul>

Responsibilities:&nbsp; Profitable Delivery of the Annual Operating Plan (AOP) through sales:&nbsp; <ul><li>Sets Sales priorities with Promo Calendar, manage category risks and opportunities in coordination with BDM.</li><li>Work with sales (challenge, provide input &amp; support) on bottom-up planning of country, category (base and innovations), customer; 4-12 months volume forecast responsibility.&nbsp;</li><li>Financial KPI tracking to deliver both topline and bottom line for focus categories and NPDs.&nbsp;</li><li>Focus category volume calls, understand performance drivers and work with sales to address needs.&nbsp;</li><li>Regularly reviews the market performance by channel (Foodservice and retail), by area, by category, by SKU through internal and external data and recommends appropriate intervention to address opportunities identified by closely&nbsp;</li><li>working with KHC &amp; Distributor Sales Teams.&nbsp;</li></ul> Delivery of Commercial Effectiveness Plans:&nbsp; Retail Channel:&nbsp; <ul><li>Owner of Trade promotional strategy &amp; mechanisms, evaluations and impact on category and commercial metrics to ensure continuous improvement.</li><li>Owner of Perfect Store strategy and execution (e.g., category-in-channel assortment, planogram, pricing recommendations, activations – displays, sampling);&nbsp;</li><li>co-manage the execution with Distributor Trade Marketing team.&nbsp;</li><li>Co-develop Pricing and Assortment strategies with Regional Group Product Managers to suit local demand/needs.&nbsp;</li><li>Responsible for trade promo and distribution expansion volume uplift recommendation aligned with BDM and Distributor team.&nbsp;</li><li>Co-manage Trade ZBB investments including D&amp;A and assortment change with Country Manager&nbsp;</li><li>Work closely with Regional Marketing Team and build the commercial plan for brand campaigns and NPDs; leads the generation of country, customer tailored execution.&nbsp;</li><li>Responsible for translating the regional category, product &amp; brand strategies into localized promotional strategies.</li></ul> Foodservice Channel:&nbsp; <ul><li>Execute in-store offtake marketing programs &amp; customer-related projects in strategic FS Channels (QSR, FSR, HOTELS) aligned with Regional Foodservice Team key strategic directions.&nbsp;</li><li>Lead the localization, production, and deployment of POSM/trade merchandise in strategic channels – QSR,FSR, Hotels.&nbsp;</li><li>Responsible for localizing regional Foodservice trends and insights and produce customized selling stories for FS retailers, Distributor and Sub-Distributors.&nbsp;</li><li>Lead the overall pre- and post-evaluation of local market Foodservice programs, campaigns, activations per key customer.&nbsp;</li><li>Co-lead the development of ideation sessions with Commercial Chef to support future launches.&nbsp;</li></ul> Country/market Strategy: <ul><li>Lead the development and execution of category and channel strategy, distribution targets, and assortment.</li><li>Overall responsible for local market intel (customer/retailer – Foodservice and Retail, category, competitors)&nbsp;</li><li>Set out external customer rationale (Selling Story) for promotional strategies based on category, customer, consumer insights (Triple Win framework) for both FS and Retail channels.&nbsp;</li><li>Ensures the strategy deployment for the price and assortment positioning.&nbsp;</li><li>eCommerce strategy and execution – co-build channel programs with BDMs (Foodservice and Retail) and campaigns with Regional Marketing team. Support BDM in eCommerce operations.&nbsp;</li><li>Owner of country activity calendar, covering NPDs/ portfolio, ATL (lead by Group Product Manager) and BTL in both retail &amp; food service.&nbsp;</li></ul> Requirements: <ul><li>Education Background: Business Management or Related Education Background</li><li>Education Level: Bachelor’s degree or above</li><li>Working Experience: 3 -5 Years Experience</li></ul> Technical Skills: <ul><li>Strong commercial and financial acumen and good in improving profitability and trade spending effectiveness and efficiency</li><li>Experience in working with channel partners with proven record in creating and executing revenue generating programs / initiatives</li><li>Dynamic, good interpersonal and people management skills as well as excellent business presentation skills.</li><li>Strong skills in Microsoft Office is assumed</li></ul> Personality/ Attitude: <ul><li>Passionate, positive and enthusiastic mindset</li><li>Dynamic, good interpersonal and people management skills as well as excellent business presentation skills</li></ul>

Responsibilities: Brand Building Strategy for relevant channel:&nbsp; <ul><li>Develop and execute brand building strategies for smoke-free product categories, including IQOS (heated tobacco product), ZYN (nicotine pouches), and VEEV (vaping products). This includes creating awareness, driving volume, and fostering engagement among target consumers and driving retention across our trade partners.&nbsp;</li><li>Increase IQOS brand awareness nationally amongst adult smokers.&nbsp;</li><li>Achieve incremental increases in product adoption and market share within the smoke-free product categories as per category plans by year end as part of trade marketing communications.&nbsp;&nbsp;</li></ul> Channel ownership:&nbsp; <ul><li>Manage marketing activities across multiple channels, including key accounts, general trade, and the vape channel.&nbsp;&nbsp;</li><li>Develop channel-specific marketing plans and ensure effective implementation to maximize brand visibility and sales, through visiting the channel at least once a month, ensure the plans align with current opportunities.&nbsp;&nbsp;</li><li>Become the channel expert/go to person for your respective channel(s).&nbsp;&nbsp;</li><li>Ownership of account and JBPs plans.</li><li>Increase sales volume through your channel through agreed KPIs set per account and as per Joint Business Plans in collaboration with relevant commercial function.&nbsp;&nbsp;</li><li>Trade Marketing Strategy development across channels both online and offline; including direct interaction with channel to agree on annualised Joint Marketing and Activation Plans; work closely with brand teams to ensure timely and impactful execution.&nbsp;</li></ul> Campaign development &amp; deployment:&nbsp; <ul><li>Manage the creation &amp; deployment of agreed campaigns and activities across channels as per the annual joint business plans and campaign planner. Ensure all materials and toolkits are developed, prototyped, tested, and deployed on time and in full readiness for implementation. Follow up with key stakeholders to fully evaluate, taking onboard learnings and feedback to optimize future campaigns and activities across channels.&nbsp;&nbsp;</li><li>Develop and deploy activities for multiple categories (including, Heated tobacco products, Nicotine pouches &amp; Vaping products) that will be used to capitalise upon several business drivers, ranging from building distribution across targeted channels, to increasing trade partners understanding of our portfolio of brands.&nbsp;&nbsp;</li></ul> Key deliverables include:&nbsp;&nbsp; <ul><li>Distribution campaigns across TEREA, ZYN &amp; VEEV across omni-channels&nbsp;</li><li>Building &amp; deploying campaigns to drive ILUMA, TEREA, ZYN &amp; VEEV volume through 3rd party customer digital platforms.&nbsp;</li><li>Proactive planning and creation of toolkits for field teams to use as per the brand activity calendar across categories and channels.&nbsp;&nbsp;</li><li>Roll out of all tactical communication for use across short term activities, this includes all TPOSM kits from artwork, testing to final production.&nbsp;&nbsp;</li><li>Deployment of activities across channels in line with category plans and accounts available touchpoints. This will include the production &amp; supply of materials to each key account on time and in full.&nbsp;&nbsp;</li><li>Management of digital engagement content calendars for multiple touchpoints across own and customer platforms.</li><li>Technical understanding and experience of working with POS solutions ranging from digital media to POS fixtures.</li><li>Management of the maintenance of PML POS solutions in market through centralised databases.</li></ul> Marketing Collateral and POS Materials:&nbsp; <ul><li>Collaborate with category teams and agencies to develop marketing collateral, point-of-sale (POS) materials, trade promotions, and other brand assets. Ensure consistent messaging and visual identity across all marketing materials.&nbsp;</li><li>Supplier Management, cultivate relationships with key partners and negotiate commercial opportunities. Manage existing 3rd party contractual agreements in line with procurement processes.</li></ul> Budget Management:&nbsp; <ul><li>Develop and manage marketing budgets for trade marketing initiatives.&nbsp;</li><li>Monitor spending, track ROI, and optimize budget allocation to achieve marketing objectives effectively.&nbsp;</li></ul> Cross-functional Collaboration:&nbsp; <ul><li>Collaborate closely with commercial teams, category managers, and other stakeholders to align marketing strategies with brand objectives.&nbsp;</li><li>Provide guidance and support to ensure effective execution of trade marketing initiatives.&nbsp;</li></ul> Performance Tracking and Reporting:&nbsp; <ul><li>Establish key performance indicators (KPIs) and metrics to measure the success of trade marketing activities.&nbsp;</li><li>Regularly track and analyse performance data, prepare comprehensive reports, and present findings to stakeholders.</li><li>Analyze market trends, consumer insights and competitor activities to identify growth opportunities.</li></ul> Compliance and Regulatory Requirements:&nbsp; <ul><li>Stay updated on relevant regulations, policies, and industry standards related to smoke-free product categories.&nbsp;</li><li>Ensure all marketing activities comply with legal &amp; EA guidelines and are passed through the CMR process.&nbsp;&nbsp;</li></ul> People Management: <ul><li>Responsible for the management and development of direct report(s)&nbsp;</li><li>Leadership of team objectives &amp; KPIs with action plans in place for tracking performance&nbsp;&nbsp;</li><li>Provide coaching and mentoring to direct reports through regular 121 meetings and ongoing regular feedback.&nbsp;</li><li>Conduct regular performance reviews in line with quarterly check points, providing constructive feedback on strengths and development areas.&nbsp;</li><li>Foster an environment of open communication, collaboration, and employee engagement.&nbsp;&nbsp;</li><li>Develop skills and competencies of team members through training programs and stretch assignments.&nbsp;&nbsp;</li><li>Guide direct reports through major projects and workflow changes, removing obstacles.&nbsp;&nbsp;</li></ul> Requirements: <ul><li>Experience of 8 + years in Trade marketing – UK key account – Senior people.</li><li>12months – 2 years in Key account experience.</li><li>Traditional key account experience – Technical skills, people management – managing 2 people</li><li>Day to trade manage commercial.</li><li>Campaign deployment, touch point, digital, merchandising – Retail trade, indirect trade</li><li>Prioritize, strategies, managing everyone expectation and stakeholder.</li><li>Key between business and Communication</li></ul>

Responsibilities: <ul><li>Schedule investor meetings and conference calls with professionals across various international offices</li><li>Coordinate team’s involvement in industry conferences and support organization of regional firm events, investor dinners, etc.</li><li>Maintaining database for investor interactions and follow-ups</li><li>Work collaboratively with legal and finance teams on investor communications and onboarding</li><li>Manage investor contacts and mailing process for communications</li><li>Assist with complex travel arrangements when needed</li><li>Various other projects as assigned</li></ul> Requirements: <ul><li>College degree required</li><li>Minimum 5 years of experience – exposure to alternative asset management or financial services is desirable</li><li>Superior experience and competency with Microsoft Office, including Outlook, Excel, Word, and PowerPoint; strong comfort level to learn to use various other internal software tools; experience with Salesforce a plus</li><li>Strong attention to detail with ability to be proactive, solve problems, think critically, and multitask</li><li>Ability to work in a fast‐paced and highly demanding environment while maintaining professionalism and accuracy</li><li>Ability to liaise across all offices globally&nbsp;</li><li>Demonstrable project management skills, including with multiple internal and external stakeholders</li><li>A strong work ethic and motivated, flexible nature, team‐player spirit, ability to maintain composure at all times</li><li>Excellent written &amp; oral communication</li></ul>

Responsibilities: <ul><li>Plan , lead and handle overall execution of brand activation calendar in line with the MWB and support project planning.</li><li>Customize &amp; implement bespoke programs (as per brand guidelines)&nbsp;</li><li>Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father’s Day, Valentines, Whisky Appreciations, etc&nbsp;</li><li>Plan , lead , execute the bar staff training calendar for the portfolio&nbsp;</li><li>Ensuring training and development of the execution force through on the job training and scheduling training calendar ( Distributor + Commercial Teams ), deployment of tools i.e. CAO&nbsp;</li><li>Drive on-trade segmentation in line with global model yet relevant to India RTM</li><li>Ensure that merchandise standards “The Perfect Store” are adhered to for best in class execution of all BTL activations</li><li>Create a on trade scorecard for KPI definition for On-premise accounts / national chains&nbsp;</li><li>Work collaboratively with the brand marketing and commercial sales teams ( India &amp; the distributor teams), leading the development and implementation of BTL Activity calendar in line with our Must Win Battle.&nbsp;</li><li>Ensures POS is 100% compliant with the Brand Guideline &amp; 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant outlets,as per the annual aligned plan&nbsp;</li><li>Support in the development and execution of Consumer &amp; Shopper activations, including point of sale, gift packs ( packaging &amp; gifts ), in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines .</li><li>Customize visibility initiatives for outlets&nbsp;</li><li>Explore opportunities in image outlets in both on &amp; off trade</li><li>Brand walls, wall bays , shelf in shelf , festive gandolas etc&nbsp;</li><li>Incentive planning &amp; deployment to drive recommendation&nbsp;&nbsp;</li><li>End to end execution of the training modules supported by the local or national training agency &amp; commercial teams&nbsp;</li><li>Partner with the key local bartenders to nurture and execute dialogue content – menu creation , bespoke drinks , cocktail menu’s , pairings , leverage their digital reach by promoting our drinks etc&nbsp;</li></ul> Requirements: <ul><li>Proven track record of working in On/Off Trade - Key Accounts Sales, Retail Sales , Brand Management or Trade Activation (2-6 yrs).</li><li>Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships&nbsp;</li><li>Post Graduation Degree with relevant subject focus preferred</li><li>Demonstrated ability to work within cross functional teams, and showcase influencing skills</li><li>Experience managing large cross functional commercial projects desirable</li><li>Strong relationships in On Premise and Bartender community</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li><li>Knowledge of the on-premise activation planning/ management/ operation&nbsp;</li><li>Ability to network and build strong relationships&nbsp;</li></ul>

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589 trade promotion management Jobs found

Channel Activation Lead

Customer Marketing Manager

Sr. Product Manager

Brand Manager - DTC

Field Sales Representative

Brand & Digital Activation

Trade Marketing

Trade Marketing Lead

Coordinator

Customer Channel Marketing Specialist

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Skills

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589 trade promotion management Jobs found

Channel Activation Lead

Customer Marketing Manager

Sr. Product Manager

Brand Manager - DTC

Field Sales Representative

Brand & Digital Activation

Trade Marketing

Trade Marketing Lead

Coordinator

Customer Channel Marketing Specialist

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

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WhiteCrow is on a mission to connect companies with the best talent across the globe.