Trade Marketing Specialist

Head, Wholesale Operations Readiness Centre, WORC

On-Premises Activator (Aperol)

On & Off Trade Specialist

Off Trade Specialist

Commercial Finance Manager

Logistics Analyst

Country Manager

Senior Manager - Portfolio Development

Responsibilities: <ul><li>Plan , lead and handle overall execution of brand activation caledar in line with the MWB and support project planning.</li><li>Customize &amp; implement bespoke programs (as per brand guidelines)&nbsp;</li><li>Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father’s Day, Valentines, Whisky Appreciations, etc&nbsp;&nbsp;</li><li>Plan , lead , execute the bar staff training calendar for the portfolio&nbsp;</li><li>Ensuring training and development of the execution force through on the job training and scheduling training calendar ( Distributor + Commercial Teams), deployment of tools i.e. CAO&nbsp;</li><li>Drive on-trade segmentation in line with global model yet relevant to India RTM</li><li>Ensure that merchandise standards “The Perfect Store” are adhered to for best in class execution of all BTL activations</li><li>Create a on trade scorecard for KPI definition for On-premise accounts / national chains&nbsp;</li><li>Work collaboratively with the brand marketing and commercial sales teams (company &amp; the distributor teams), leading the development and implementation of BTL Activity calendar in line with our Must Win Battle.&nbsp;</li><li>Ensures POS is 100% compliant with the Brand Guideline &amp; 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant outlets,as per the annual aligned plan&nbsp;</li><li>Support in the development and execution of Consumer &amp; Shopper activations, including point of sale, gift packs ( packaging &amp; gifts ), in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines .</li><li>Customize visibility initiatives for outlets&nbsp;</li><li>Explore opportunities in image outlets in both on &amp; off trade</li><li>Brand walls, wall bays , shelf in shelf , festive gandolas etc&nbsp;</li><li>Incentive planning &amp; deployment to drive recommendation&nbsp;&nbsp;</li><li>End to end execution of the training modules supported by the local or national training agency &amp; commercial teams&nbsp;&nbsp;</li><li>Partner with the key local bartenders to nurture and execute dialogue content – menu creation , bespoke drinks , cocktail menu’s , pairings , leverage their digital reach by promoting our drinks etc&nbsp;</li></ul> Requirements: <ul><li>Proven track record of working in On/Off Trade - Key Accounts Sales, Retail Sales , Brand Management or Trade Activation (2-6 yrs).</li><li>Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships&nbsp;</li><li>Post Graduation Degree with relevant subject focus preferred</li><li>Demostated ability to work within cross functional teams, and showcase influencing skills</li><li>Experience managing large cross functional commercial projects desirable</li><li>Strong relationships in On Premise and Bartender community</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li><li>Knowledge of the on-premise activaiton planning/ management/ operation&nbsp;</li><li>Ability to network and build strong relationships&nbsp;</li></ul>

Responsibilities: <ul><li>Lead and manage multiple teams to drive project initiatives and execution</li><li>Oversees WORC operations and handle escalation cases</li><li>Work closely with Center of Excellence and Head office in project planning, resource management</li><li>Gather and understand Business Requirements and Functional Specs/User Story documents</li><li>Ensure the team provides operational readiness support and conduct training on new system/ enhancement to impacted operations and/ or business users</li><li>Provide post-implementation support to operations users</li><li>Prepare, review and submit management reports as required by the Bank’s Software Development Framework</li><li>Prepare and submit weekly/biweekly/monthly reports for assurance check</li><li>Foster a continuous improvement and innovative culture to drive efficiency towards excellence</li></ul> Requirements: <ul><li>Bachelor’s degree</li><li>Minimum 10 to 15 years of experience preferably in financial institutions</li><li>Well-versed in operations especially Swift standard in either Cash Management/ Trade Finance/ Loans/ Channels operations</li><li>Have a good knowledge and experience in handling testing or test management life cycle</li><li>Proficient computer skills</li><li>Strong analytical skills</li><li>Strong verbal and written communications skills, including effective presentation skills</li><li>Experience in managing multiple teams</li><li>Able to take ownership of issues and take them to closure</li><li>Strong stakeholder management skills across various disciplines and levels</li><li>Mature individual with strong leadership, influencing and problem resolution skills</li><li>Lead human resource planning, development and staff management</li></ul>

Responsibilities: Account Recruitment &amp; Management <ul><li>Outlet recruitment according to the Aperol On-premise channel plan</li><li>CCM “Perfect Store” co-creation &amp; execution within the relevant On-Premise perimeter (from visibility to consumer’s and Trade activation)</li><li>Maximize the pre-during and post On Premise consumer journey.</li><li>Jointly responsible for help guide and identify the right typology of POS/demand space for our brands. Identify the most influential outlets and venues where to build close partnerships and brand building activities.&nbsp;</li><li>Responsible for coordinating with POS suppliers appointed by CCM for implementation and execution of different activities contained in the marketing plans.&nbsp;</li><li>Contribute to the delivery of the On-Premise commercial objectives</li></ul> Brand Training &amp; Advocacy <ul><li>Deliver training sessions for Trade and Consumers at new and existing venues.</li><li>Act as the face of the brand, representing Brand values and lifestyle across all customer touchpoints.</li><li>Host On-premise Aperol activations and events to increase brand awareness and consumer engagement.</li></ul> Monitoring, Reporting &amp; Insight <ul><li>Monitor and report on compliance with agreed promotional programs and pricing guidelines.</li><li>Track spending and ROI.</li><li>Systematic venues auditing to confirm visibility, product availability, brand standards, opportunities &amp; challenges.</li><li>Submit weekly, monthly, and quarterly reports according to KPIs provided.</li><li>Provide market insights and recommendations to the broader Team.</li><li>Work closely with distributors, agencies, and the wider company APMs Team to maximize brand impact.&nbsp;</li></ul> Requirements: <ul><li>Commercial Skills: Proven sales or CCM experience in beverages industry and/or hospitality.</li><li>Travel Availability: Willing to travel frequently within the country.</li><li>Independence and Priority Management: Ability to work independently and manage priorities across market.</li><li>Passion for the Industry: Enthusiasm for the spirits industry and advocacy.&nbsp;</li><li>Relationship-Building Skills: Strong skills in building and influencing relationships.&nbsp;</li><li>Communication Skills: Excellent communication and presentation abilities in English.&nbsp;</li><li>Motivation and Drive: Self-motivated, target-driven, and able to thrive in a fast-paced environment.&nbsp;</li><li>Team Player: Strong team player adaptable to diverse cultures.&nbsp;</li></ul>

Responsibilities: Account Recruitment &amp; Management <ul><li>Outlet recruitment according to the Aperol On-premise channel plan</li><li>CCM “Perfect Store” co-creation &amp; execution within the relevant On-Premise perimeter (from visibility to consumer’s and Trade activation)</li><li>Maximize the pre-during and post On Premise consumer journey.</li><li>Jointly responsible for help guide and identify the right typology of POS/demand space for our brands. Identify the most influential outlets and venues where to build close partnerships and brand building activities.&nbsp;</li><li>Responsible for coordinating with POS suppliers appointed by CCM for implementation and execution of different activities contained in the marketing plans.&nbsp;</li><li>Contribute to the delivery of the On-Premise commercial objectives</li></ul> Brand Training &amp; Advocacy <ul><li>Deliver training sessions for Trade and Consumers at new and existing venues.</li><li>Act as the face of the brand, representing Brand values and lifestyle across all customer touchpoints.</li><li>Host On-premise Aperol activations and events to increase brand awareness and consumer engagement.</li></ul> Monitoring, Reporting &amp; Insight <ul><li>Monitor and report on compliance with agreed promotional programs and pricing guidelines.</li><li>Track spending and ROI.</li><li>Systematic venues auditing to confirm visibility, product availability, brand standards, opportunities &amp; challenges.</li><li>Submit weekly, monthly, and quarterly reports according to KPIs provided.</li><li>Provide market insights and recommendations to the broader Team.</li><li>Work closely with distributors, agencies, and the wider Campari APMs Team to maximize brand impact.&nbsp;</li></ul> Requirements: <ul><li>Commercial Skills: Proven sales or CCM experience in beverages industry and/or hospitality.</li><li>Travel Availability: Willing to travel frequently within the country.</li><li>Independence and Priority Management: Ability to work independently and manage priorities across market.</li><li>Passion for the Industry: Enthusiasm for the spirits industry and advocacy.&nbsp;</li><li>Relationship-Building Skills: Strong skills in building and influencing relationships.&nbsp;</li><li>Communication Skills: Excellent communication and presentation abilities in English.&nbsp;</li><li>Motivation and Drive: Self-motivated, target-driven, and able to thrive in a fast-paced environment.&nbsp;</li><li>Team Player: Strong team player adaptable to diverse cultures.&nbsp;</li></ul>

Responsibilities: <ul><li>Oversee distributor relationships, shipment delivery, depletion tracking, and overall operations</li><li>Manage all aspects of On and Off Trade execution</li><li>Ensure timely processing of purchase orders, A&amp;P budgets, and claim settlements for operational excellence</li><li>Ensuring brand availability, menu listing, and appropriate pricing in on premise outlets</li><li>Monitor outlet level inventory and plan stock replenishment aligned with sales opportunities</li><li>Ensure products are correctly priced, ticketed, and displayed across unpaid shelves and paid elements (wall bays, gondolas, shelf in shelf)</li><li>Execute in store visibility initiatives and build impactful displays as per annual plans</li><li>Manage visibility and activation calendars, ensuring flawless execution of brand experiences</li><li>Plan, execute, and review gift pack promotions to deliver pre aligned objectives</li><li>Deliver merchandising services tailored to diverse customer needs</li><li>Build and maintain strong relationships with counter salesmen, bar managers, restaurant managers, and general managers</li><li>Handle ad hoc administrative tasks as required</li></ul> Requirements: <ul><li>Self-motivator</li><li>Liquor Industry experience of 3+yrs</li><li>Ability to network and build relationships</li><li>Previous merchandising &amp;/or retail experience</li><li>Knowledge of retail activation planning/ management/ operation</li><li>High attention to detail</li><li>Excellent time management skills</li><li>Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)</li><li>Ability to work varied hours</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li></ul>

Responsibilities: <ul><li>Track outlet level inventory &amp; plan re-order of stocks as per inventory at outlets and monthly sales opportunity.</li><li>Ensure that products are stocked and displayed according to approved planograms on unpaid shelves &amp; paid elements ( wallbays, gondola, shelf in shelf )</li><li>Plan visibility elements &amp; build displays in store as per the annual plan</li><li>Ensure products are priced and ticketed correctly</li><li>Provide various merchandising services to various customers</li><li>Gift Packs - planning and execution in store/outlet with communication via on floor posters and outlet database messages as per state laws</li><li>Adhoc administration duties when required</li><li>Build relations with key person &amp; counter salesmen, plan incentives as per state laws</li></ul> Requirements: <ul><li>Self-motivator • Liquor Industry experience of 4 – 6 yrs</li><li>Ability to network and build relationships</li><li>Previous merchandising &amp;/or retail experience</li><li>Knowledge of the retail activation planning/ management/ operation</li><li>High attention to detail</li><li>Excellent time management skills</li><li>Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)</li><li>Ability to work varied hours</li><li>Knowledge of the Liquor industry and regulatory environment, and communication guidelines</li></ul>

Responsibilities: <ul><li>Own Managerial P&amp;L planning and forecasting, delivering accurate and documented forecasts and budgets</li><li>Lead and own the India FP&amp;A calendar (cross functional view – connected with S&amp;OP and Regional timeline)</li><li>Accountable for managerial P&amp;L reporting in Campari group consolidation system.</li><li>Provide visibility on P&amp;L by SKU / brand / state / channel / customer down to GP and/or CAAP and by account.</li><li>Manage SG&amp;A in collaboration with functional leaders.</li><li>Provide clarity on business performance drivers and variations vs previous forecasts, Budget and prior years</li><li>Pilar of the S&amp;OP process, leading the Volume to value conversion and ensure consistency with commercial planning.</li><li>Provide management relevant and accurate analytics providing visibility on the R&amp;O and as such, enabling effective business decisions.</li><li>Secure integrity of the Depletions/sell out reporting by brand, by state, by channel.</li><li>Understand COGS variances in collaboration with regional supply chain finance team</li><li>Work in close collaboration with controlling team to secure DD and A&amp;P accruals accuracy, documentation and relevance at all time.</li><li>Support Revenue Optimization agenda, partnering commercial team to optimize revenue performance by customers/distributors/channel and maximize profitability.</li><li>Drive internal control &amp; operating efficiency of the promotional program and trade spend.</li><li>Support Key Account managers for trade terms negotiation, providing relevant analytics.</li><li>Develop standardized Value Chain supporting commercial team needs</li><li>Develop sound and reasonable business case for innovation/new product launch/footprint expansion</li><li>Drive ROI analysis for all key initiatives – maximization of investment, share learnings.</li><li>Continually work with functional teams to drive profitable growth and strive for continuous ongoing improvement.</li><li>Drive initiatives through increased focus on the effectiveness and profitability of sales spend and through the proactive identification of profit/growth opportunities.</li><li>Represent finance and challenge financial efficacy in key cross functional forums like Exec reviews, valuation meetings.</li><li>Develop tools to support cross functional team work and decision making and help improvement of internal processes.</li><li>Support projects led by group aiming at improving analytics and efficiencies across finance</li></ul> Requirements: <ul><li>8-10 years experience in commercial finance and FP&amp;A role. Ideally close working experience with sales and marketing/ supply chain in a commercial capacity, preferably in the liquor industry or FMCG.</li><li>Qualification – Chartered Accountant</li><li>Experience in Liquor industry preferred, FMCG essential</li><li>Advanced excel and strong power-point skills</li><li>SAP, Power BI, BPC&nbsp;</li></ul>

Responsibilities: <ul><li>Maintain &amp; report KPIs related to Freight, Duty, Warehousing, and Inventory to drive stakeholder engagement &amp; action.</li><li>Act as a liaison between regional supply chain leaders, Global Logistics, and Finance to collect known headwinds, tailwinds, and cost reduction projects for inclusion in the quarterly consensus forecast</li><li>Track attainment to forecast every month, including Pareto analysis of any misses &amp; gap closure plan</li><li>Challenge existing targets &amp; identify opportunities for further improvements by partnering with the Global Logistics &amp; Global Trade Services organizations</li><li>Drive adherence &amp; standardization in the Premium Freight approval workflow, including training, specific guidelines for customer liability, and data input and reconciliation at the regional level</li><li>Identify and lead a project(s) that directly contributes to freight and/or duty cost reduction</li><li>Develop guidelines for inventory stocking strategy (Make-To-Stock / Make-To-Order), Safety Stock, Lot Sizes</li><li>Collaborate with the Master Data team to review and maintain system parameters in accordance with the latter.</li><li>Lead Slow-Moving / Obsolete inventory cadence &amp; drive actions to completion, including End-of-Life procedure</li><li>Integrate with Corporate initiatives for inventory optimization (ABC/FMR, Healthy Stock methodology)</li><li>Create innovation and digitize reports for better data presentation and action determination.</li></ul> Requirements: <ul><li>Bachelors degree in Supply Chain Management, Business Administration, Information Systems, or a related field. A Masters degree is preferred.</li><li>Proven experience 5+ years in master data management, data governance, or a related field, preferably in a supply chain planning environment.</li><li>Strong knowledge of supply chain planning processes, including demand planning, inventory management, and production planning.</li><li>Proficiency in utilizing master data management tools and systems (e.g., SAP MDG, Informatica MDM, etc.).</li><li>Solid understanding of data governance principles, data quality management, and data lifecycle management.</li></ul>

Responsibilities: <ul><li>Grow sales (volume &amp; value mix), market share and weighted distribution within scope.</li><li>Drive ABC strategic commercial plans including but not limited to: new market/channel entry, geo-expansion, direct-to-consumer, new product launches, cross-category promotions, distributor management, trade engagement/loyalty, promotion adherence, etc.</li><li>Build integrated business plans to drive sales within scope and engage all stakeholders for execution.</li><li>Optimize portfolio strategy (SKU/channel/area mix) to attain maximum value creation.</li><li>Build the “ABC” brand name to give consumers compelling reasons to choose our brand over competing brands</li><li>Lead top-to-top relationship management with key customers in both Retail &amp; Foodservice</li><li>Data-driven. Thoroughly understand SELL-OUT and SELL-IN data to derive insights &amp; identify opportunities to grow.</li><li>Ensure effective D&amp;A Management in both Retail &amp; Foodservice</li><li>Ensure accurate/correct monthly forecasts are submitted ahead of deadline with the objective/ intention to achieve the forecast accuracy target.</li></ul> Requirements: <ul><li>Bachelor’s Degree minimum</li><li>10 years’ minimum of Sales/ Marketing/ Business Development (FMCG/FMCG Distributor)</li><li>which covers both Retail &amp; Foodservice</li><li>Experience as Nation Sales Manager or related from MNC companies or global food &amp; beverages or consumer brands is preferable.</li></ul>

Key Responsibilities: Global Portfolio Strategy <ul><li>Define and implement a unified global portfolio vision to meet future consumer/customer needs for filters and beyond filters (combustibles and next generation products)</li><li>Direct multi category program and project management to ensure innovation efforts are focused towards building a healthy portfolio</li><li>Balance global consistency with regional customization to maximize market relevance and profitability.</li><li>Oversee portfolio lifecycle management, including launches, rationalization, and category transitions.</li></ul>&nbsp;Market &amp; Consumer Insights <ul><li>Lead global research initiatives to capture consumer trends, competitive intelligence, and regulatory shifts across regions.</li><li>Translate insights into global portfolio strategies and innovation pipelines</li></ul> Innovation &amp; Product Development <ul><li>Drive global innovation programs, ensuring new products meet consumer demand and comply with international regulations.</li><li>Be the one stop shop for innovation – where commercial team and customers channel their initial ideas and requests before being formalized into innovation projects</li></ul>&nbsp;Cross-Regional Leadership <ul><li>Align regional commercial directors and managers under a global framework.</li><li>Facilitate knowledge sharing and best practices across markets to accelerate growth.</li><li>Act as the key liaison between commercial, operations and innovations teams</li></ul>&nbsp;Regulatory &amp; Compliance Oversight <ul><li>Monitor and interpret global regulatory developments impacting tobacco categories.</li><li>Ensure portfolio decisions adhere to international laws, trade agreements, and corporate responsibility standards.</li></ul>&nbsp;Requirements: <ul><li>Bachelor’s degree in engineering ,Business, Marketing, Economics, or related field; MBA strongly preferred.</li><li>12+ years of experience in FMCG, tobacco, or regulated industries, with at least 5 years in global portfolio/category leadership.</li><li>Deep understanding of international tobacco industry dynamics, consumer behavior, and regulatory frameworks.</li><li>Proven track record in global strategic planning, innovation, and cross-market leadership.</li><li>Exceptional communication, negotiation, and stakeholder management skills across diverse cultures.</li></ul>&nbsp;Competencies <ul><li>Strategic global mindset with commercial acumen.</li><li>Ability to balance global consistency with local market needs.</li><li>Leadership and team development across geographies.</li><li>Strong influencing skills in complex stakeholder environments.</li><li>Ethical decision-making and commitment to responsible global business practices.</li></ul>

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26 trade shows Jobs found

Trade Marketing Specialist

Head, Wholesale Operations Readiness Centre, WORC

On-Premises Activator (Aperol)

On-Premises Activator (Aperol)

On & Off Trade Specialist

Off Trade Specialist

Commercial Finance Manager

Logistics Analyst

Country Manager

Senior Manager - Portfolio Development

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Skills

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Location

Jobtitle

26 trade shows Jobs found

Trade Marketing Specialist

Head, Wholesale Operations Readiness Centre, WORC

On-Premises Activator (Aperol)

On-Premises Activator (Aperol)

On & Off Trade Specialist

Off Trade Specialist

Commercial Finance Manager

Logistics Analyst

Country Manager

Senior Manager - Portfolio Development

WhiteCrow WhiteCrow is on a mission to connect companies with the best talent across the globe.

EMPLOYER

TALENT

COMPANY

Contact Us

JOBS BY SKILLS

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WhiteCrow
WhiteCrow is on a mission to connect companies with the best talent across the globe.